Wedding MBA Podcast 317 - Colleen Carswell

Raina Moskowitz, CEO of The Knot Worldwide. Raina shared insights on industry trends, emphasizing the importance of partnerships and community building, while also discussing how weddings and celebrations play a crucial role in creating human connections. The conversation covered generational differences in wedding planning, the integration of technology and AI in the industry, and Raina's upcoming presentation at the conference, where she encouraged attendees to connect with her both at the event and on LinkedIn.

Terrica, a wedding planner and business coach, shared her approach to wedding sales, emphasizing the importance of creating authentic experiences and building strong relationships with clients. She advised setting boundaries to avoid burnout and using strategic language to communicate service changes. @introducingTerrica

Don Mamone. DonMamone.com. Don explored concepts of purpose, ikigai, and authenticity in business, emphasizing the importance of self-discovery and personal development for creating sustainable impact and legacy in the wedding industry.

Nora Sheils, co-founder of Rock Paper Coin, a CRM software platform for the wedding and event industry, to discuss the importance of effective sales through education and client matching. Nora emphasizes the value of community and collaboration in the event planning industry. The discussion concludes with practical advice for business owners on selecting and utilizing CRM platforms, including the importance of customer support and clear communication strategies, along with an offer of free access to the platform for listeners. RockPaperCoin.com. https://app.rockpapercoin.com/SignUp?promoCode=CLINT

Colleen Carswell. StructuredToScale.com. SMS marketing strategies for different generations. Colleen explained various communication techniques and data analysis around text marketing, including the use of chatbots and booking methods to improve conversion rates. Colleen emphasized the importance of providing clear customer communication options while maintaining human interaction. @ColleenCarswell_

Nayri, a Wedding Fashion Expert, who discussed her work at Lovella Bridal and shared insights on social media marketing strategies for the wedding industry. Nayri emphasized the importance of storytelling, vendor collaboration, and personal presentation in wedding business success, while also discussing her approach to social media content creation and management. @weddingfashionexpert, @lovellabridal, @lovellaplus. YouTube: Wedding Fashion Expert.

Clint interviews Amanda Schuman, the founder and CEO of Carrylove Designs, CarryLoveDesigns.com, a marketing agency serving the wedding and event industry, to discuss her background and upcoming presentation at the Wedding MBA Conference. They explore strategies for engaging couples after inquiries, emphasizing the importance of follow-up and converting inquiries into bookings through a structured booking process. Amanda shares insights on maintaining a personal tone in automated messages, responding quickly to potential clients, and the need for wedding professionals to positively influence client experiences while demonstrating leadership and expertise. [email protected]

Andrea Shaw, AndreaShah.com. The discussion focused on understanding different buyer personalities in wedding sales and tailoring sales approaches accordingly, with Andrea providing insights on how to approach both emotional and logical buyers through effective communication and information sharing.

Shannon Tarrant, VenueHelpDesk.com. Shannon shared insights on addressing lead conversion issues in the wedding industry, emphasizing the importance of simplifying pricing, language, and the sales process to better engage with modern couples. They discussed the role of AI and social media in marketing strategies, with Shannon highlighting the need for businesses to adapt to current trends and audience preferences.

Anthony Lambatos, TheMIBE.com, shares his experience as a second-generation family business owner and discussed his new venture "Make It Better Every Day," MIBE, which focuses on educating the hospitality industry about leadership, culture, and financial growth. The conversation covered key business metrics, cash flow management, revenue tracking, and company culture, with Anthony emphasizing the importance of understanding financial metrics, analyzing conversion points, and maintaining a positive work environment. [email protected].