How to sell to enterprise clients (1 Question you need to ask for many decision makers)

In this week’s episode of the We Have A Meeting podcast, we sit down with Brendan Kane, viral content strategist and bestselling author of One Million Followers and Hook Point. Brendan shares his exact blueprint for breaking through the noise in a content-saturated world.🎥 We cover:What it really means to go viral in 2025The Generalist Principle – and how it changes everythingThe science behind attention-grabbing contentProven viral storytelling formats (like “Man on the Street”)How AI will (and won’t) impact the future of contentThe truth about algorithms and retentionWhether you should build a personal brand or a business brandHow to turn followers into paying customers📈 Whether you're a creator, entrepreneur, marketer or brand builder — this episode is a masterclass in going viral with purpose.🎁 Free gift from Brendan: Download his latest book The Guide to Going Viral free at hookpoint.com/wham🔔 Subscribe for more high-signal conversations with the world’s most interesting minds in sales, branding and business.#BrendanKane #GoingViral #SocialMediaStrategy #WeHaveAMeeting #HookPoint #1MillionFollowers #ContentMarketing #ViralContent #Storytelling #AIinMarketing #PersonalBranding #B2BMarketing Hosted on Acast. See acast.com/privacy for more information.

Are you a sales leader making these common mistakes? In this episode of Trench Tips, we break down the 5 biggest things sales leaders get wrong—and more importantly, how to fix them fast. Whether you’re leading a small SDR team or managing a global sales org, these insights will help you lead with clarity, confidence, and consistency.👉 Don’t forget to like, comment, and subscribe for more weekly Trench Tips to sharpen your leadership edge. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it’s actually like being a recruiter? The long hours, the constant rejection, the unrealistic expectations—and the thrill of making that perfect placement? In this episode of We Have A Meeting, we sit down with Will Grasshoff, a seasoned recruiter who pulls back the curtain on the industry’s highs, lows, and brutal realities.Forget the polished LinkedIn posts—this is the unfiltered truth about recruitment.🔔 Subscribe & Turn On Notifications so you never miss an episode of We Have A Meeting!📖 About Will Grasshoff:Will Grasshoff is a recruitment expert, industry veteran, and straight-talker who’s seen it all. From record-breaking placements to soul-crushing no-shows, he’s here to share what it’s really like in the world of hiring - https://www.linkedin.com/in/willgrashoff/📚 Download our free sales playbook here: https://7biases.salesistherapy.com Hosted on Acast. See acast.com/privacy for more information.

Want to develop an unbreakable mind? Learn how Stoicism can help you master your emotions, handle setbacks, and build resilience in an unpredictable world. In this episode of We Have A Meeting, we sit down with Massimo Pigliucci, one of the world’s leading Stoic philosophers, to uncover 4 powerful Stoic rules that will change how you think, work, and live.🔔 Subscribe & Turn On Notifications so you never miss an episode of We Have A Meeting!⏳ Timestamps:00:00 – Introduction to Massimo Pigliucci02:10 – What Is Stoicism & Why Does It Matter Today?06:45 – Lesson #1: Control What You Can, Ignore What You Can’t12:30 – Lesson #2: Premeditatio Malorum – How to Prepare for the Worst18:05 – Lesson #3: Memento Mori – Remember You Will Die24:50 – Lesson #4: Amor Fati – Love Your Fate & Thrive in Chaos30:15 – The Biggest Misconceptions About Stoicism35:45 – How Stoicism Can Make You a Better Leader & Entrepreneur42:20 – Final Stoic Wisdom from Massimo Pigliucci🔥 What You’ll Learn in This Episode:✔ How to stop wasting energy on things you can’t control✔ Why visualizing failure can actually make you stronger✔ How Memento Mori can change your perspective on life & work✔ The Stoic secret to turning obstacles into opportunities✔ Why Stoicism is NOT about suppressing emotions—but mastering themIf you’re interested in self-improvement, mindset mastery, or philosophy, this episode is a must-watch.📖 About Massimo Pigliucci:Massimo Pigliucci is a philosopher, scientist, and author specializing in Stoicism, ethics, and the philosophy of science. He’s the author of How to Be a Stoic and The Stoic Guide to a Happy Life and has been featured in The New York Times, The Guardian, and major academic journals.📚 Get Massimo’s Books Here:https://www.amazon.co.uk/stores/Massimo-Pigliucci/author/B001IU0D3K?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=trueDownload our free sales playbook here:https://7biases.salesistherapy.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Trench Tips—your no-fluff, real-world sales playbook straight from the front lines.In this episode, we’re diving into Enterprise Selling—specifically, what to do when the key decision-maker isn’t on the call.🚀 What You’ll Learn:✅ How to navigate complex buying committees and multi-stakeholder deals✅ The right way to influence gatekeepers and champions✅ Strategies to keep momentum and avoid deal-killing bottlenecksIf you're in sales, business development, or closing big-ticket deals, this one's for you.www.wehaveameeting.comDownload our FREE sales playbook here:https://7biases.salesistherapy.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of the We Have A Meeting podcast, we’re joined by Steven Human – a Mixed Methods Researcher and Behavioral Economist at the FCA. With deep expertise in how people make decisions, Steve explores the hidden forces that shape behavior, influence financial choices, and drive economic decision-making.In this conversation, Steve unpacks the fascinating intersection of psychology, behavioral science, and economics. He shares insights into why people make irrational choices, how biases impact decision-making, and what businesses, policymakers, and leaders can do to design better systems for smarter choices.If you're interested in behavioral economics, decision science, or just want to understand how human psychology shapes the world around us, this episode is packed with thought-provoking ideas and actionable insights.🔗 Want to explore the science of decision-making? Tune in now!📢 Follow Steven Human: https://uk.linkedin.com/in/steven-human-1751b46b📌 Check out our FREE sales resource: https://7biases.salesistherapy.com/🌍 Get in front of the right people: www.wehaveameeting.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the We Have A Meeting podcast, we’re joined by the remarkable Aaron Hill – ex-Special Forces operator turned resilience coach, speaker, and expert in mental toughness – for a powerful conversation on overcoming adversity, mastering resilience, and performing under pressure.Drawing from his elite military background, Aaron shares battle-tested strategies for staying calm under stress, adapting to uncertainty, and pushing beyond perceived limits. He dives into the psychology of resilience, the power of disciplined habits, and how lessons from the Special Forces can be applied to leadership, business, and everyday challenges.If you're a leader, entrepreneur, or someone looking to strengthen your mental resilience and develop an elite mindset, this episode is packed with real-world insights and actionable strategies to help you thrive in any environment.🔗 Want to build unshakable resilience? Visit: https://www.wehaveameeting.com/📢 Follow Aaron Hill: https://www.linkedin.com/in/aaron-hill-synergy-coaching/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Trench Tips—your go-to resource for no-fluff, real-world sales strategies from the front lines. In this episode, we’re breaking down how to find decision-makers' numbers and scrape data like a pro.🚀 What You’ll Learn:✅ The smartest ways to track down direct contact details✅ Essential tools & techniques for data scraping✅ How to ethically and effectively build targeted prospect listsIf you're in sales, business development, or just looking to sharpen your outbound game, this one's for you.Check out Cognism here: https://get.cognism.com/um05q3xqlw58 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the We Have A Meeting podcast, we’re joined by the inspiring Beth Hope – coach, speaker, and expert in unlocking human potential – for a powerful conversation on mindset, resilience, and high-performance habits.With a passion for helping individuals and teams break through mental barriers, Beth shares her insights on how to reframe challenges, build unshakable confidence, and create lasting behavioral change. She dives into the psychology behind motivation, the power of self-awareness, and why the right mindset can transform both personal and professional success.If you’re a leader, coach, or someone looking to elevate your performance and well-being, this episode is packed with practical strategies and thought-provoking ideas to help you step into your full potential.🔗 Want to develop a winning mindset? Visit: https://www.wehaveameeting.com/📢 Follow Beth Hope: https://www.linkedin.com/in/beth-hope-executive-coach/ Hosted on Acast. See acast.com/privacy for more information.

 In this episode of the We Have A Meeting podcast, we’re joined by the brilliant Anthony Tas Tasgal – strategist, trainer, TEDx speaker, and author – for a deep dive into the power of storytelling, behavioural insights, and the art of persuasion.Known for his expertise in helping brands and businesses communicate with impact, Tas shares his unique perspective on why facts alone don’t sell, how to harness emotion to drive decisions, and why great storytelling is at the heart of effective marketing and leadership. He unpacks the psychology behind influence, the role of narratives in business, and how to break free from information overload to create messages that truly stick.If you’re in sales, marketing, leadership, or simply looking to sharpen your communication skills, this episode is packed with thought-provoking ideas and actionable takeaways to help you cut through the noise and connect with your audience on a deeper level.🔗 Want to master the art of storytelling? Visit: https://www.wehaveameeting.com/📢 Follow Anthony Tas Tasgal: https://www.linkedin.com/in/tas-tasgal/ Hosted on Acast. See acast.com/privacy for more information.