1108. Turning Your Book into a Scalable Business with Jasmine Womack

What if you could step away from your business for 4 weeks and return to find it thriving?  In this episode, Kelly interviews Dr. Sabrina Starling, a psychologist-turned-business-coach, on how to create a company that operates and grows without you.  They dive into the mindset shifts, strategic hiring practices, and leadership frameworks necessary to step out of daily operations while ensuring sustainable success. Dr. Sabrina shares insights on focusing on high-value activities, retaining top talent, and fostering a culture of ownership within your team.  If you want to learn how to build a business that supports your lifestyle, rather than consuming it… this episode is for you! Key Takeaways: The mindset shift from operator to strategic leader How to identify and prioritize $10,000/hour activities The power of visioning and communicating a clear direction to your team The importance of hiring and retaining A-players for sustainable growth Delegation strategies that empower your team to take ownership How to create career advancement opportunities that boost retention Timestamps:  1:32 - Dr. Sabrina’s journey from burnout to building a thriving business  3:20 - Why most entrepreneurs struggle with delegation and how to overcome it  5:09 - The hidden cost of spending time on low-value tasks  6:26 - How shifting to $10,000/hour activities transforms your business  7:32 - The role of vision in scaling and how to communicate it effectively  8:59 - Identifying your business’s sweet spot and attracting high-value clients  10:23 - Kelly’s approach to aligning her team through vision casting meetings  11:33 - Why A-players are the key to profitability and how to retain them  12:53 - How career growth opportunities improve retention and performance  13:08 - Teaching delegation and leadership skills to your team Resources: Dr. Sabrina’s TEDx Talk: https://www.youtube.com/watch?v=ya1n3RG_R34  The 4-Week Vacation Book: https://www.amazon.com/WEEK-VACATION-Entrepreneurs-Ultimate-Business/dp/B09K2BFW3X/ref=sr_1_1?keywords=4+week+vacation&qid=1638802643&sr=8-1  Dr. Sabrina’s Website: https://tapthepotential.com/speaking/ Connect with Dr. Sabrina: https://www.linkedin.com/in/drsabrina/  The E-Myth: https://www.amazon.com/s?k=the+e-+myth&hvadid=616863168183&hvdev=c&hvlocphy=9026908&hvnetw=g&hvqmt=e&hvrand=4694683308446648375&hvtargid=kwd-6846534761&hydadcr=24664_13611849&tag=googhydr-20&ref=pd_sl_649rjodyic_e  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.  

Faith isn't just a personal belief – it’s a powerful leadership tool.  In this episode, I’m sharing 5 ways that prayer and deepening your faith life will strengthen your leadership, reduce stress, and give you the courage to grow your business with confidence.  From my own journey of integrating faith into my business to the tangible shifts I’ve experienced, you’ll walk away with actionable insights on how to lead with peace, strength, and purpose by keeping your faith FIRST. Key Takeaways: How dedicating time to faith each day brings unparalleled peace of mind Why faith gives you the strength to navigate tough business decisions with confidence How tapping into a higher purpose builds courage to take bold, necessary action The connection between faith and calm, allowing you to lead with clarity and resilience Staying mission-centric and making decisions that align with your ultimate purpose Timestamps: [1:15] My personal faith journey—from corporate leader to business owner [2:07] Why I kept faith out of my brand until a few years ago [3:01] How deepening my faith changed my leadership and decision-making [4:51] The stress relief that comes from trusting God’s plan [7:05] The first transformation: Finding peace in every situation [9:06] Faith as a source of strength—how it equips you for challenges [10:11] Why courage is a key leadership trait and how faith builds it [11:31] How faith increases calm and enhances decision-making [13:05] The importance of staying mission-centric in your business [14:26Turning your business over to God is the best decision you can make Resources Mentioned: The Bible App (daily devotionals for business leaders): https://www.youversion.com/the-bible-app/  Kairos: My faith-based business growth program: https://thekellyroach.com/kairosreg  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

How effective is writing a book if you don’t turn it into a new revenue stream? In this episode, Kelly Roach sits down with bestselling author and business coach Jasmine Womack to discuss how entrepreneurs can leverage their expertise, write a book, and turn their message into a scalable movement. If you’re looking to multiply your impact, build authority, and turn your expertise into a thriving business, this episode will give you the direction you need to leverage your book for massive business growth.  What You’ll Learn in This Episode: How writing a book can position you as an industry authority and open new doors for business growth Why your book should be more than a lead magnet—it should be the foundation of a scalable ecosystem The biggest mistakes entrepreneurs make when writing and marketing their books How to transition from book sales to high-ticket offers and long-term client relationships The key mindset shifts required to turn your knowledge into a thriving, scalable business Timestamps: [03:20] Jasmine’s journey from teacher to seven-figure business owner [07:45] The biggest misconception about writing a book for your business [12:30] How to turn your book into a long-term business strategy [18:15] The marketing strategies that actually move the needle for book sales [24:40] How to package your expertise into high-ticket coaching and courses [30:00] Jasmine’s advice for entrepreneurs who want to create a movement, not just a business Resources: Follow Jasmine on Instagram: https://www.instagram.com/thejasminewomack/  Connect with Jasmine on LinkedIn: https://www.linkedin.com/in/thejasminewomack/  Check out Jasmine’s work: https://www.jasminewomack.com/  Join the Bigger Than You Audiobook Street Team: https://www.facebook.com/share/g/1LGYVa5Tde/  Listen to the Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

This is one of the most common gaps business owners face when they are struggling to increase profit. In today’s episode, we dive deep into an often-overlooked strategy for business profitability:  Monetizing every role in your company.  Many business owners fall into the trap of hiring without a profitability plan, leading to unnecessary financial strain. We’ll discuss how to ensure every role contributes to the bottom line, how to avoid the “see-saw effect” of back-end expenses outweighing front-end investment, and how to build a debt-free, scalable business.  If you’re ready to turn every hire into a profit center for your business, this episode is for you! Key Takeaways: Every role in your company should have a profitability plan. The "see-saw effect" of heavy back-end expenses with little front-end investment can lead to burnout and unsustainable business growth. Business owners should aim for a debt-free model to maintain financial freedom and control. Monetization isn’t just about sales – finance, operations, marketing, and client services all play a role in profitability. Your finance team is crucial in reducing lost revenue from missed payments, defaults, and renewals. Operations should streamline sales and marketing efforts, optimize vendor management, and cut non-essential expenses. Marketing must align with sales to generate quality leads and accelerate conversion. Sales is not just about new customers – referrals, renewals, reactivations, and upsells should be a primary focus. Client services should have a sales metric, as they naturally interact with customers and can drive significant revenue. Timestamps:  0:33 – The importance of monetizing every role in your business.  1:11 – Why every role is either contributing to profitability or detracting from it.  2:08 – The impact of rising business expenses and why strategic hiring is essential.  3:20 – Avoiding the “see-saw effect” of back-end expenses outweighing front-end investment.  4:49 – How to ensure your team members contribute to the bottom line.  6:05 – The difference between hiring profit-aware employees vs. non-profit-aware employees.  9:19 – The financial role: Capturing missed payments, renewals, and reducing revenue loss.  11:40 – The operations role: Supporting sales and marketing, optimizing vendors, and reducing costs.  13:18 – The marketing role: Expanding brand reach and ensuring quality leads.  13:58 – The sales role: Managing new sales, referrals, renewals, and upsells.  15:21 – The client services role: Why they should also have a sales metric. Resources & Links: Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Don’t you hate it when you’re having a promising sales conversation with a prospect who immediately ghosts you? It happens way too often; but today, you’re taking back the power.  In today’s episode of The Kelly Roach Show, we’re diving into pattern interrupts – simple but powerful strategies that can help you reactivate conversations with prospects who have gone silent. This episode will teach you why ideal buyers may stop responding (hint: it’s not personal), how to stay top of mind without being pushy, and which proven pattern interrupt messages can get prospects to re-engage.  If you’ve ever struggled with follow-ups during the sales process, this episode is packed with actionable strategies you can implement today.     Key Takeaways: Why ideal buyers go silent (and why it’s usually not about you!) How top-performing sales reps stay on a prospect’s radar without being annoying The psychology behind pattern interrupts and why they work Proven pattern interrupt messages you can use to reignite stalled conversations, including: Are you still interested in [desired result]? Hope everything is OK? I've been trying to reach you—I hope everything is OK? We’ve been connected forever, but we’ve never actually connected. Is this still a priority for you? I was just thinking of you. I had to share this [client success story/testimonial]. I am here to help when you are ready. Why most sales happen after the 8th+ follow-up (and why today’s sales cycle likely requires even more persistence) How to maintain a non-emotional, professional approach to follow-ups     Why This Matters: In today’s market, buyers are doing more research and engaging with brands later in their decision-making process. That means staying top of mind is critical. These pattern interrupts will help you stay in the game without feeling like you’re being pushy or desperate. If you’ve been moving from lead to lead without successfully converting past prospects, it’s time to refine your follow-up strategy. This episode will give you the tools to reconnect with potential clients and turn more of those stalled conversations into closed deals. Resources:  25 Powerful Ways to Follow Up: https://docs.google.com/document/d/1XyJR9NuXn2pyyoIO9o6H38K3Tu-GB-reBtaa1CRsAqU/edit?tab=t.0  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Have you been dreaming of becoming a paid speaker and sharing your gifts with a wider audience – but have no idea where to start?? This episode is for you.  In this interview with a LIVE audience, Kelly sits down with Jen Gottlieb to pull back the curtain on how to build a profitable speaking career – without spending years figuring it out. Jen breaks down her proven framework for crafting a signature keynote, commanding the stage with confidence, and booking high-paying speaking gigs. Plus, Kelly shares why she’s finally stepping into the speaking world and how you can join her on the journey. Whether you’re looking to land your first speaking engagement or want to refine your message to attract more opportunities, this conversation will give you a step-by-step roadmap to success. Key Takeaways: The exact 8-week process to build a profitable speaking career How to craft your personal speaker brand and keynote talk The "Story Mansion Blueprint" for creating a keynote that fits any audience Secrets to stage presence: How to command attention and own the room The power of warm pitching vs. cold pitching to book speaking gigs How to sell from stage without feeling pushy Timestamps:  [04:30] How to craft your personal "Hi, I'm [Your Name]" statement  [07:20] The Story Mansion Blueprint: Creating a powerful keynote that adapts to any audience [10:45] Mastering stage presence: Jen’s insider secrets from musical theater  [14:00] Booking gigs: The warm pitch strategy that actually works  [17:45] Selling from stage: How Jen has sold 8 figures worth of offers  [21:30] Kelly’s journey into speaking and exclusive opportunities for listeners Resources & Links: Join the Stage Leaders program with Jen Gottlieb: https://jengottlieb.spiffy.co/a/mZbI73RxNJ/3903  Follow Jen Gottlieb on Instagram: https://www.instagram.com/jen_gottlieb/?hl=en  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Our children’s education is undergoing a revolution, and we as business leaders are at the forefront of this movement.  In this episode, Kelly sits down with MacKenzie Price, founder of the Future of Education and the 2-Hour Learning program, to discuss how we can rethink traditional schooling to better equip our children for success.  From innovative learning models to integrating life skills and entrepreneurship into education, this conversation is a must-listen for parents and business leaders who want to be part of the change. Whether you’re a parent looking for alternative learning options or a business leader ready to make a difference, this episode will leave you with tangible next steps to rethink what’s possible for your children. Key Takeaways: Traditional education is failing, but innovative models like 2-Hour Learning are proving that academic excellence and efficiency can coexist. Education isn’t just about academics; critical thinking, leadership, and adaptability are just as important. Teaching kids business fundamentals early builds confidence, resilience, and real-world skills. Entrepreneurs have the power to reshape education by investing in new models and advocating for better learning environments. AI can be a powerful tool to personalize and enhance education, making learning more engaging and effective. Parents have more options than ever to take control of their children’s education and provide them with a well-rounded learning experience. Timestamps: [02:15] Why traditional education is outdated and how we can fix it [06:30] The impact of 2-Hour Learning and why less time doesn’t mean less learning [10:45] How business leaders can play a role in reshaping education [15:20] Teaching entrepreneurship to kids and why it’s a game-changer [20:10] Leveraging AI to personalize and enhance learning experiences [25:00] Resources for parents exploring alternative education options Resources & Links: Learn more about 2-Hour Learning: https://2hourlearning.com/  Follow Future of Education on Instagram: https://www.instagram.com/futureof_education  Listen to the Future of Education podcast: https://pod.link/1673109764   Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Leadership isn’t just about strategy; it’s about living your values daily and allowing them to shape your business identity. In this episode, we’re diving deep into the essence of brand building and leadership, understanding how values, consistency, and reinvention shape a lasting business identity.  We’re walking through the three key elements that influence how people perceive your personal brand and the six steps to evolving your business in alignment with your calling.  Whether you’re looking to strengthen your authority, build trust, or transition into a new era, this episode offers powerful insights on intentional brand growth. Key Takeaways: The Three Pillars of Brand Building: Imprints (messaging and content) Experiences (interactions, service, and results) Representation (visual identity and association) Brand vs. Sales: Brand value should never be compromised for short-term gains. A strong brand sits above sales and ensures long-term success. The Three Core Strategies for Brand Growth: Generosity: Give value freely to build trust and attract aligned clients. Authority: Provide results in advance to establish credibility. Consistency: Maintain stable messaging and visibility to reinforce brand recognition. Six Steps to Reinvent Your Brand in Alignment with Your Calling: Content: Ensure your messaging reflects your new direction. Bio: Update your personal and company bio to align with your evolving brand. Launch Strategy: Integrate your new messaging into launch events. Team & Client Communication: Shift internal and external language to reflect your brand evolution. Program & Service Integration: Align backend operations with your new direction. Strategic PR & Relaunch: Leverage media, podcasting, and high-impact content to communicate your shift effectively. Business Reinvention Playbook: Download Kelly’s free resource to guide you through the process of relaunching and repositioning your brand for long-term success. Resources: Download the Business Reinvention Playbook: https://thekellyroach.com/bundle   Profit Push Workshop: https://go.virtualbusinessschool.com/profit-push-replay-february-2025  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

What if the way we've been measuring success is all wrong?  In this episode, we're diving deep into the five types of wealth with Sahil Bloom, author of The 5 Types of Wealth.  We unpack why financial wealth alone isn't enough and how optimizing your time, social connections, and personal well-being can lead to a richer, more fulfilling life.  This episode is packed with actionable strategies to help you redefine what wealth truly means and take control of your business growth, personal leadership, and future. Key Takeaways: The Five Types of Wealth: Understanding financial, time, social, physical, and mental wealth – and why they all matter. The Energy Calendar Exercise: A simple but powerful tool to track and optimize your daily activities for more energy and fulfillment. Time Mastery: Why the wealthiest and most successful people ruthlessly protect their time – and how you can too. Small Changes, Big Impact: How tiny shifts in your daily habits can lead to massive improvements in your productivity and well-being. The Loneliness Epidemic: Why social wealth is the most overlooked type of wealth and how to build deeper, more meaningful relationships. Asking the Right Questions: Instead of looking for pre-packaged answers, learn how to ask the right questions to design a life that truly aligns with your priorities. Timestamps: [03:25] - The traditional definition of wealth – and why it’s incomplete [07:10] - The five types of wealth explained [12:35] - The problem with chasing financial wealth at the cost of everything else [15:09] - How to audit your energy levels with the Energy Calendar exercise [17:07] - The secret to achieving time mastery and regaining control of your life [21:27] - The importance of social wealth and why loneliness is the new epidemic [22:57] - How relationships impact long-term health and happiness [25:02] - Why The Five Types of Wealth book focuses on asking the right questions instead of giving fixed answers Resources: Get your copy of The 5 Types of Wealth: https://www.the5typesofwealth.com/  Connect with Sahil! https://www.instagram.com/sahilbloom/  https://www.linkedin.com/in/sahilbloom/  https://x.com/SahilBloom  Profit Push Workshop: https://go.virtualbusinessschool.com/profit-push-replay-february-2025  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic     The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.

Business leadership isn’t one-size-fits-all.  The way that you show up and lead your team will be different than how your competitors (or even mentors) do it – but that’s because you are your own unique person. In this episode, we sit down with brand strategist and leadership expert Jen Kem to discuss her groundbreaking framework for identifying and leveraging your unique leadership energy. Too often, entrepreneurs think they need to fit a specific mold to succeed – but Jen shares why embracing your natural leadership style is the key to sustainable success.  Whether you’re a Visionizer, Strategizer, or Mobilizer, this conversation will help you unlock new levels of performance and fulfillment in your business. What You’ll Learn in This Episode: ✔️ Why so many leaders struggle with visibility and how to step into your power ✔️ The three core leadership energies: Visionizer, Strategizer, and Mobilizer ✔️ How the entrepreneurial world overemphasizes visionaries – and why that’s a problem ✔️ Why energy, not just time management, is the key to productivity ✔️ How knowing your leadership type helps you scale your business more effectively ✔️ The hidden cost of trying to lead like someone else   Timestamps: [3:15] The hidden struggle behind being seen as a leader [7:30] Understanding leadership energy: It’s more than just productivity [12:45] The nine leadership types and how they impact success [18:10] Why we put visionaries on a pedestal – and the danger in doing so [23:20] The missing link between vision and execution: Strategy [28:00] Martha Stewart, Steve Jobs, and other examples of leadership energy in action [33:50] How to use your leadership energy to scale a business, not just run one [38:45] Where to get the book and take Jen’s leadership assessment Resources Grab your copy of Unicorn Time by Jen Kem: https://unicornteambook.com/  Connect with Jen Kem: https://www.instagram.com/jennifer.kem/?hl=en  Profit Push Workshop: https://go.virtualbusinessschool.com/profit-push-replay-february-2025  Bigger Than You Audiobook: https://www.audible.com/pd/Bigger-Than-You-Audiobook/B0DMR2FB2P?source_code=ASSGB149080119000H&share_location=pdp  SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic   The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.