two & a half gamers podcast

Legend of Slime review - User Acquisition, Creatives, Ad monetisation, Game design deep dive (#61)

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This is no BS gaming podcast 2.5 gamers session #61. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠



00:00 intro

00:57 Thank you very much for your support!

01:27 Imitation is the best form of flattery

01:40 You can't copy fun

01:52 Agenda of this session

02:26 Matej's ego is not out of the control

03:17 Legend of Slime revenue split

03:30 Jakub challenges Felix for leadership of the ads movement

03:54 Matej makes assumptions about the revenue split

04:30 Million-dollar questions: Why push players to watch 500 ads? Not answered!

05:09 Jack, the legend of Slime, talks about the game

06:35 Ad monetisation intro

07:35 Why is this game doing so well in Asia?

07:59 Waifu game design Puritans denying ads

10:19 The heart of the ads

11:17 30+ ad placements

12:20 Million-dollar questions: Why push players to watch 500 ads? Answered!

13:55 Jakub cheats all the time

14:08 11 ad partners!

15:06 How much money are they earning on ads?

17:40 600-900k a day on ads? :-O

18:42 User Acquisition Intro

19:20 Thank you, Game Refinery, for providing insights!

20:00 Felix's job is done

21:07 Top geos

21:38 Competitors?

22:37 Matej is not a friend with Mariana Trench

25:30 UA channel mix

26:40 Let's look at the Applovin Legend of Slime playable

28:04 TOP 3 UA channels

28:50 Deep Creative review

34:23 No AI UGC

36:36 Interesting User Acquisition tidbits

38:15 Maven Matej UA rating

40:40 Kudos to Luna

41:35 Expressing a disappointment in the UA

43:00 UA could be so much better

43:32 One gamer and two noobs

45:00 Tell me the edge, it's no bullshit

45:16 My name is Felix, and I disapprove of this message

45:51 The evolution of Idle games


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