two & a half gamers podcast

11 UA & Creative tips, 🦩  unleash your inner UA flamboyance (#59)

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This is no BS gaming podcast 2.5 gamers session #59. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠Jakub Remia⁠⁠⁠r, ⁠⁠⁠Matej Lančarič⁠⁠⁠, ⁠⁠⁠Felix Braberg⁠⁠⁠

Youtube: https://youtu.be/Ct-h1YmYEiY


Agenda

00:00 Intro

01:08 Ad mon beef

02:02 Phil Collins in Korean games

03:12 UA flamboyant session intro

03:38 UA flamboyant checklist

05:20 Epic UA flamboyant session intro

07:31 How to do a proper UA & creative review?

12:15 CPI benchmarks

14:50 Goal setting for the UA team

18:25 Well, it depends...

20:34 Growing UA budgets

22:22 Maven Matej doesn't only acquire payers? Pche!

24:01 Campaign structure consolidation

26:17 You should always have a margarita

26:25 UA diversification

28:40 Creatives are made for players, not Art directors

31:08 Political ads THE OG's of fake ads

31:23 Generative AI in UA workflow

34:29 Where to get inspiration for creatives?

35:38 Confused Travoltas

37:08 Fake ads = lower retention, BUT!

39:30 Matej is saying some controversial shit

39:45 Meme & AI creatives

42:37 Anatomy of the well-performing creative

46:08 You keep the charade!

46:40 Videos leveraging Youtubers with channels and their audience

51:05 2nd best UA manager on the podcast has spoken!

52:39 Article for you guys: ⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua⁠


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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠lancaric.substack.com⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

⁠https://lancaric.me/ua-the-new-frontier-of-game-dev

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