E76: GTM Efficiency and the need for a “Chief Go-To-Market Officer”

If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Want more content from the Topline media family? Listen to Topline Podcast with Sam Jacobs, AJ Bruno, and Asad Zaman. Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

In episode 79 of Topline, Sam and Asad sit down with Benedict Evans to discuss the rapid evolution of AI. Together, they explore AI’s growing impact on businesses and the economy, with Benedict offering expert insights on the scalability of AI models and the challenges companies face in staying competitive. The conversation also delves into AI’s implications for the job market and its role in shaping the future of enterprise software. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.  

On this episode of the Revenue Leadership podcast, host Kyle Norton chats with Dini Mehta, former CRO of Lattice, to uncover the art of scaling through a multi-product strategy. Dini shares her journey of transforming Lattice from a single-product company into a thriving multi-product powerhouse. Together, they explore the nuances of launching new products, structuring teams for success, and driving engagement with thoughtful incentives and enablement. This episode is packed with insights for revenue leaders looking to tackle growth through innovation. Dive deeper into Dini’s insights on revenue leadership and team building on her LinkedIn and Twitter pages. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.  

In this episode of Topline, Sam and Asad welcome Kyle Norton, CRO of Owner.com and new host of the Revenue Leadership Podcast. The discussion kicks off with insights from a recent episode featuring Jason Lemkin, where they explore the dynamics between boards and CROs, emphasizing the importance of trust and the challenges of fear in leadership roles. The conversation also delves into the evolving role of RevOps as a critical support function, highlighting its impact on organizational efficiency and productivity. Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen to the first two episodes now. Want more? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket.  

Pavilion is thrilled to introduce The Revenue Leadership Podcast with Kyle Norton, now part of the Topline media network. In the second episode, Kyle sits down with Kevin “KD” Dorsey, CRO of finally. KD opens his mind to us, sharing insights from his extensive experience building successful startup sales teams. He highlights the critical role of developing comprehensive playbooks, focusing on five key pillars: people, prospects, problem, process, and product. Kevin also offers practical advice for sales leaders on tackling high-impact challenges and nurturing a culture centered on continuous learning and growth. You can get all of these concepts and more via Sales Leadership Accelerator and on KD’s LinkedIn page. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Join the Topline hosts and 800+ B2B executives in Austin for GTM2024. Use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman, Co-Host of the Topline podcast.

In episode 77, our hosts dive deep into the biggest go-to-market trends emerging from two major tech conferences, INBOUND and Dreamforce. They explore how Salesforce and HubSpot are pushing the boundaries with AI, especially around AI agents, and what this means for B2B SaaS sales and customer experience. They also debate about whether the go-to-market approach is fundamentally broken or simply challenging, emphasizing the importance of product quality and adaptability in a rapidly changing market. Want more Topline? Topline by Pavilion is also proud to debut The Revenue Leadership Podcast with Kyle Norton. Listen now. Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket. Check out The Order of Time by Carlo Rovelli.

Pavilion is thrilled to introduce The Revenue Leadership Podcast with Kyle Norton, now part of the Topline media network. In the debut episode, Kyle sits down with Jason Lemkin, Founder & CEO of SaaStr and VC. Jason and Kyle delve into the complexities of board dynamics and offer advice on how revenue leaders can build trust with their board, take direct feedback in stride, and embrace bad news. The duo also discusses the complex relationship between CEOs and revenue leaders, highlighting the challenges of managing performance anxiety and the importance of reassurance from the top. If you like what you heard from Kyle today, make sure to follow The Revenue Leadership Podcast for new episodes every Wednesday. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket. Want more content? Join the Topline Slack channel to engage with hosts, guests, and other listeners. Subscribe to Topline Newsletter written by Asad Zaman.

In this episode of Topline, Sam, AJ, and Asad delve into the concept of GTM Efficiency, a metric introduced by David Spitz that measures the cost of generating NRR. They discuss the implications of this metric for tech companies, including its potential as a leading indicator of future performance. The discussion also touches on whether there’s a need for a “Chief Go-To-Market Officer,” debating if another executive role dedicated to GTM strategy is necessary. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Join us October 14 - 16 in Austin, TX for GTM2024 - the #1 conference for go-to-market executives. Use the code TOPLINE for 15% of your ticket. Further reading How GTM Efficiency Affects IPO Readiness It's Time for a Chief Go-To-Market Officer

In today’s mini-episode, Sam, AJ, and Asad discuss their thoughts on planning for 2025 and setting growth targets. They dive into the macroeconomic outlook for 2025 and the importance of being on the front foot with growth. Crossbeam x Pavilion: The Future of Revenue (Part II). Contribute to the research. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket. Enjoy the mini-episode? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.  

In this Sunday’s episode, our hosts discuss the two ways to win in a competitive market: product velocity and go-to-market excellence. They break down the challenges and trade-offs of each approach, highlighting the importance of building a sustainable competitive edge. The conversation also explores how RevOps plays a pivotal role in crafting effective go-to-market strategies and the power of leveraging social media to fuel business growth. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin, TX (October 14 - 16), and don’t forget to use the code TOPLINE for 15% of your ticket.