Ep 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERP

Discover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thrive—even in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimize your digital ecosystem. https://docs.google.com/spreadsheets/d/1DIBg1I3bFfZVNyB4WdOh9WQ8XMNSmeNtp-h4bT0tzLM/edit?gid=1060007478#gid=1060007478 [00:00] Introduction: Why email is critical for profitability [01:00] The financial edge: Email vs. advertising costs [03:00] How email and ads work together for higher ROI [05:00] Scenario 1: Email's impact on a $1M new brand [08:30] Scenario 2: Leveraging email for a $3M scaling brand [12:00] Scenario 3: Maximizing email’s potential for a $12M+ brand [15:30] Surviving tough markets with email strategies [17:30] Blended ROI: Making email and ads greater together [19:00] Closing thoughts: The financial case for email marketing #EmailMarketing #RetentionStrategy #DTCGrowth #EcommerceMarketing #LowCostRevenue #MarketingROI #CustomerRetention #EmailROI #BusinessScaling #DigitalMarketingTips #AdsAndEmail Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisition strategies. Learn why cohesive messaging is critical for optimizing your customer journey, from the first ad click to post-purchase engagement. Discover practical insights on avoiding funnel disconnects, synchronizing email and ad campaigns, and leveraging data to justify your efforts. Whether you're scaling your DTC brand or refining your digital strategy, this episode will help you eliminate friction and unlock sustainable growth. 00:00 - Intro: The glowing inbox and the power of email retention 01:00 - Why Cohesive Messaging Matters: Aligning email and ad strategies 03:00 - Funnel vs. Broadcast Messaging: Key friction points to resolve 05:00 - Real-Life Disconnect Example: Ensuring ad-to-email consistency 07:00 - Optimizing Touchpoints: Welcome, post-purchase, and winback messages 15:00 - Metrics That Matter: Tracking revenue and ROI for alignment success 25:00 - Wrap-Up: Key takeaways and next steps for unifying messaging #EmailMarketing #RetentionStrategies #FunnelOptimization #DTCGrowth #DigitalMarketingTips #CohesiveMessaging #CustomerRetention #AdsAndEmail #MarketingAlignment #TWBERP Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Listen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel. Learn the importance of dynamic product grids, strategic email timing, and how to structure incentives for maximum impact. Packed with actionable insights, this guide will help you refine your email strategy and improve retention performance. [00:00:00] Intro: Setting the stage for actionable email insights. [00:01:00] Overview: Why site abandon flows are critical to retention strategy. [00:02:30] Key Concept: The role of shoppable landing pages in email flows. [00:04:00] Avoiding Pitfalls: How to send the right message based on funnel stage. [00:06:00] Timing Strategies: Testing email cadences for optimal engagement. [00:08:00] Dynamic Content: Building product grids tailored to user behavior. [00:12:00] Messaging: Crafting brand-focused and customer-centric content. [00:17:00] Incentives: When and how to introduce discounts effectively. [00:24:00] Advanced Tips: Managing coupon usage and flow rules in Klaviyo. [00:29:00] Final Thoughts: Implementing site abandon flows for measurable impact. #EmailMarketing #RetentionStrategy #EcommerceTips #SiteAbandonFlow #CustomerRetention #DTCGrowth #Klaviyo #EmailAutomation #MarketingInsights #TWBERP Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Get ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is joined by Dougie and Grayson for the Email Fight Companion - Battle of the Brands (Fashion). We pit top fashion brands like Anthropologie, Toms, Gucci, Ralph Lauren, Arc'teryx, Duer, and more against each other in a head-to-head email marketing smackdown. Discover which brands deliver knockout strategies in design, retention, and engagement—and which ones fall flat. From Anthropologie’s stunning visuals to Gucci’s innovative templates, we’re dissecting every detail to crown the ultimate email champion. Perfect for marketers, brand owners, and email enthusiasts looking to learn from the pros (and maybe a few cons). Who will take the title of the best email in fashion? Tune in to find out! 0:00 - Intro: Welcome to Fashion Email Fight Night 2:00 - Matchup 1: Anthropologie vs. Toms 9:00 - Matchup 2: Armani vs. H&M 17:00 - Matchup 3: Filson vs. Huckberry 26:00 - Exhibition Match: Federal Reserve vs. Pampers 34:00 - Championship Round: Arc'teryx vs. Duer 44:00 - The Grand Finale: Gucci vs. Ralph Lauren 54:00 - Closing Thoughts: Best Email Design & Overall Champion #EmailMarketing #EmailStrategy #RetentionMarketing #FashionMarketing #Duer #Gucci #RalphLauren #Anthropologie #Arcteryx #Toms #Huckberry #DigitalMarketing #MarketingInsights #EcommerceMarketing #MarketingPodcast Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Want to elevate your email game? In this episode, we dive into what it takes to ‘Email Like a Top Brand’ by breaking down the key principles of freshness, flawlessness, and simplicity. From the mindset of excellence that top brands embody to the strategies they use for eye-catching designs, seamless automations, and high-value interactions, you’ll discover how to make your email program a retention powerhouse. Whether you're a solo entrepreneur or brand-side manager, you’ll get actionable insights to keep your audience engaged, loyal, and ready to buy. Tune in to learn how to build an email program that stands out and scales up! [00:00:00] Introduction [00:01:00] Importance of Fresh Designs - Why top brands update their look every season [00:02:00] Automations & Workflow Excellence - Building emails that are flawless and efficient [00:03:00] The Mindset of Excellence - Adopting a ‘good enough is not enough’ approach [00:04:00] Embracing Simplicity - Avoiding complex templates and focusing on clarity [00:07:00] Refresh & Repurpose - Strategies for keeping content new and relevant [00:08:00] Audience-Centric Programming - How top brands respect their audience’s time [00:10:00] Avoiding Over-Sending - Setting the right frequency for your emails [00:11:00] Automations Built to Last - Designing automations that stay relevant over time [00:13:00] Driving Repeat Business - Building relationships that keep customers returning [00:16:00] Multi-Channel Strategy - How email complements other brand touchpoints [00:18:00] Understanding Channel Migration - Using data to optimize email's role in the buyer’s journey [00:21:00] List Building & Reach - Growing your email list while keeping engagement high [00:25:00] Calculating Optimal Send Frequency - Finding the right balance for maximum impact [00:27:00] Wrap-Up & Key Takeaways - The essentials for emailing like a top brand #EmailMarketing #DTCBrands #BrandingTips #CustomerRetention #DigitalMarketing #EmailAutomation #MarketingStrategy #TopBrands #RetentionMarketing #EngagementTactics #EmailDesign #EmailStrategy #SimpleMarketing #MarketingExcellence #BusinessGrowth Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business. From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive. Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whether you're looking to optimize your customer retention strategy or make smarter marketing moves, this episode is packed with data-driven guidance to boost your DTC growth. Don’t miss out—tune in to stay ahead in an evolving economic landscape. #DTCGrowth #ElectionResults2024 #MarketImpact #EcommerceInsights #MarginsAndTariffs #ConsumerPsychology #CustomerRetention #EmailMarketing #MarketingStrategy #USMarketTrends #EconomicOutlook #DigitalMarketing #DTCPodcast #DTCBrands #RetentionStrategies [00:00:00] Introduction [00:01:30] Market Reaction Overview: How the Election Results Impact DTC [00:03:00] Key Market Indicators: Understanding the Real Economy’s Response [00:05:00] Regional Banks & Small Caps: A Real Economy Boost for DTC? [00:07:30] Inflation Signals in Commodities: Bitcoin, Gold, Copper, and Oil [00:10:00] Understanding the Fear Trade and Market Stability Post-Election [00:12:30] Positive Signs for DTC: Wage Growth and Real Economy Insights [00:15:00] Consumer Psychology Post-Election: What it Means for Spending [00:20:00] Reactivation Strategies for Email Marketing Success [00:22:30] Tips for Converting Inactive Subscribers: No Address Left Behind [00:24:30] Navigating Tariffs and Protecting Margins for Your DTC Brand [00:26:00] Wrapping Up: Optimizing Repeat Buyers for Sustainable Growth [00:28:00] Closing Remarks: Why Now Is a Great Time to Invest in Marketing

In this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, we’ll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM, this episode delivers a game plan to maximize engagement, keep subscribers happy, and boost results in the busiest shopping season of the year. Tune in to stay ahead of the curve and ensure your emails are set up for success! Hashtags: #EmailMarketing #BFCM2024 #BlackFriday #CyberMonday #EmailDeliverability #RetentionMarketing #EmailStrategy #InboxOptimization #EmailSegmentation #DTCMarketing #EcommerceTips #EmailMetrics #HolidayMarketing #MarketingPodcast #CustomerRetention Timestamps: 00:00 - Intro and Black Friday Email Frequency Caution 01:00 - Navigating the “New Inboxing Regime” for 2024 02:45 - Importance of Monitoring Deliverability Metrics During BFCM 04:00 - Avoiding “Set It and Forget It” with Real-Time Adjustments 05:15 - Why Over-Sending Could Backfire and How to Stay Safe 07:00 - How to Spot and Respond to Red Flags in Your Metrics 09:00 - Best Practices for Managing Email Cadence and Frequency 10:45 - The Power of Segmentation: Buyers vs. Prospects 12:00 - Creating the Ideal BFCM “Banger Segment” for Maximum Impact 14:30 - The Importance of Early Clicks and Capturing Share of Wallet 16:00 - How Email Performance Compares to Ads: Cost and Profitability 18:15 - Strategies for Driving Repeat Buyers and Boosting Lifetime Value 20:00 - How Economic Volatility Impacts Email Marketing 23:00 - Email Best Practices for First-Time vs. Repeat Buyers 26:30 - Preparing for BFCM Success: Monitoring and Adjusting in Real Time 28:45 - Sneak Peek: Upcoming Webinar and Periodic Table of Segmentation 30:00 - Closing Tips and Final Thoughts on BFCM Success Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode, we dive into the art of creating email experiences that do more than just sell—they inspire. Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers. We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back. Whether you’re an email marketer, brand owner, or design enthusiast, discover actionable tips to elevate your email strategy and create a more loyal audience. 00:00 — Intro 01:00 — The Role of Non-Conversion Emails 02:30 — Filson as a Case Study: Building a Visual Experience 05:00 — Making the Most of Your Best Shots 08:00 — Crafting Seasonal Drops 10:30 — Lifestyle vs. Product Focus: Striking a Balance 13:00 — VIP Sign-Ups: Building Long-Term Engagement 15:30 — Design Choices That Work Across Devices 18:00 — The Power of Theme Features 21:00 — Filson’s Take on Journal-Style Emails 24:00 — Closing Thoughts #EmailMarketing #BrandStrategy #EmailDesign #FilsonEmails #CustomerRetention #AestheticMarketing #LifestyleBrand #SeasonalDrops #VIPMarketing #ContentMarketing #VisualStorytelling #Podcast #MarketingTips #EmailStrategy #DigitalMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

In this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, we’ll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage cross-sell opportunities and personalized offers to keep your customers coming back. Tune in and unlock the full potential of your post-purchase emails to fuel long-term growth! [00:00:00] Introduction to Retargeting and Revenue Growth [00:01:30] Why Post-Purchase Emails Matter for Repeat Revenue [00:05:15] Multi-Channel Retargeting: Integrating Ads and Emails [00:09:45] The Power of Specific vs. Blanket Offers [00:14:20] How to Optimize Your Post-Purchase Flow [00:19:00] Cross-Selling Strategies to Maximize Profit [00:22:30] Creating Multi-Channel Campaigns for Post-Purchase [00:26:45] Key Takeaways and Revenue-Boosting Tips #EmailMarketing #RetentionMarketing #CustomerRetention #PostPurchaseEmails #EmailOptimization #DTCMarketing #eCommerceGrowth #DigitalMarketing #MultiChannelMarketing #RetentionStrategies #MarketingPodcast #LoyaltyMarketing Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast⁠ Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential. Discover: How to segment your audience for maximum impact The surprising truth about customer purchase behavior during BFCM Why SMS is a game-changer for inbox competition Tips to turn your Black Friday buyers into loyal repeat customers Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast Subscribe on YouTube: https://www.youtube.com/@DTCPodcast Subscribe to DTC: https://www.directtoconsumer.co/ Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast 00:00 - Intro: The importance of consistency in Black Friday messaging 01:30 - Who Are You Targeting? Understanding the different email interactions during BFCM 03:45 - The Power of Repetition: Why sending similar offers is essential for sales 06:00 - Optimizing for One-Time Openers: Focusing on those who purchase after opening just one email 09:00 - SMS Strategy: Using SMS to boost engagement during Black Friday 11:00 - Email Segmentation Tips: Separating buyers from prospects 14:00 - Subject Line Secrets: Crafting high-performing subject lines for launches and sales 17:00 - Engagement Strategies: How to handle Apple Privacy Opens 19:30 - Navigating the New Spam Rules: Preparing for tighter email filters this BFCM 22:00 - Post-BFCM Retention: Turning Black Friday buyers into repeat customers 24:00 - Quick Tips: Key takeaways to boost your Black Friday sales strategy #EmailMarketing #BlackFriday2024 #CyberMonday #BFCM #EmailStrategy #RetentionMarketing #SMSMarketing #EcommerceTips #HolidaySales #CustomerRetention #DigitalMarketing #EcommerceGrowth #EmailSegmentation #DTCBrands #MarketingPodcast