SEASON 2 ANNOUNCEMENT!! Introducing "The Prepared Seller" | Ep 049

"Listening is more important than talking." A.J. Mahar - Connect on LinkedIn HERE ____ Prepare yourself & your sales team to become top sales performers in 2025. Event Organisers: Paul M. Caffrey | Sales Keynote Speaker:  Check Paul's availability to speak at your event. Sales Leaders: Sales Preparation Masterclasses: Book LIVE! Virtual Sales Team Masterclass Here.  Ambitious Account Executives: Custom Sales Coaching: Book a 1:1 Strategy session here.  Founder Sellers: Prepared Selling OS for AI Founders: Learn how to build your first sales team here.  Get the Book: "The Work before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" here or listen free on Spotify premium Connect with Paul M. Caffrey on LinkedIn.  ____ Connect with A.J.  Sellfire website here on LinkedIn Summary This conversation delves into the importance of objection elimination in sales, exploring various strategies for effective communication, building trust, and overcoming common objections. The role of empathy in sales is emphasized, highlighting how understanding clients' needs can lead to better outcomes. The discussion concludes with key takeaways that encapsulate the essence of successful sales techniques. Takeaways Objection elimination is one of the biggest things that I like to focus on. Effective communication can change the game in sales. Building trust is essential in sales relationships. Empathy plays a crucial role in overcoming objections. Understanding your client's needs is key to success. Listening is more important than talking in sales. Every objection is an opportunity to learn and improve. Sales is about relationships, not just transactions. The best salespeople are great listeners and communicators. Trust takes time to build but can be lost quickly.    

"Check your assumptions and test." Gary Fox. The Entrepreneur Experiment Podcast here ____ Prepare yourself & your sales team to become top sales performers in 2025. Event Organisers: Paul M. Caffrey | Sales Keynote Speaker:  Check Paul's availability to speak at your event. Sales Leaders: Sales Preparation Masterclasses: Book LIVE! Virtual Sales Team Masterclass Here.  Ambitious Account Executives: Custom Sales Coaching: Book a 1:1 Strategy session here.  Founder Sellers: Prepared Selling OS for AI Founders: Learn how to build your first sales team here.  Get the Book: "The Work before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" here or listen free on Spotify premium Connect with Paul M. Caffrey on LinkedIn.  ____ Connect with Gary Fox gary fox website here The Entrepreneur Experiment Podcast here Gary Fox on LinkedIn Summary In this conversation, the speaker emphasizes the critical role of checking assumptions in prospecting, sharing effective strategies for building relationships with prospects, leveraging technology, and measuring success. The discussion highlights the importance of adaptability and continuous learning in the sales process. Takeaways Check your assumptions and test before starting. Effective prospecting is about building relationships. Leverage technology to streamline your process. Measure your success to improve your strategy. Always be open to learning and adapting. Networking is key in sales. Follow up is crucial in prospecting. Understand your target audience deeply. Use data to inform your decisions. Stay persistent and resilient in your efforts.  

"Transparency sells better than perfection" Todd Caponi. ____ Prepare yourself & your sales team to become top sales performers in 2025. Event Organisers: Paul M. Caffrey | Sales Keynote Speaker:  Check Paul's availability to speak at your event. Sales Leaders: Sales Preparation Masterclasses: Book LIVE! Virtual Sales Team Masterclass Here.  Ambitious Account Executives: Custom Sales Coaching: Book a 1:1 Strategy session here.  Founder Sellers: Prepared Selling OS for AI Founders: Learn how to build your first sales team here.  Get the Book: "The Work before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" here or listen free on Spotify premium Connect with Paul M. Caffrey on LinkedIn.  ____ Connect with Todd Caponi  Todd Caponi website here Todd Caponi on LinkedIn

"Be consistently good, not occasionally great." Gary Fox. ____ Prepare yourself & your sales team to become top sales performers in 2025. Event Organisers: Paul M. Caffrey | Sales Keynote Speaker:  Check Paul's availability to speak at your event. Sales Leaders: Sales Preparation Masterclasses: Book LIVE! Virtual Sales Team Masterclass Here.  Ambitious Account Executives: Custom Sales Coaching: Book a 1:1 Strategy session here.  Founder Sellers: Prepared Selling OS for AI Founders: Learn how to build your first sales team here.  Get the Book: "The Work before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" here or listen free on Spotify premium Connect with Paul M. Caffrey on LinkedIn.  ____ Connect with Gary Fox gary fox website here The Entrepreneur Experiment Podcast here Gary Fox on LinkedIn   Summary In this episode, Paul Caffrey interviews Gary Fox, host of the Entrepreneur Experiment podcast, about top sales strategies of elite founders. They discuss the catalyst for starting the podcast, the importance of authentic and open conversations, and the need for founders to listen to their customers. They also explore the significance of resilience in sales, the trend towards remote work and global markets, and the importance of clarity in company strategies. Gary shares his pick for a promising entrepreneur, and Paul mentions a company that levels the playing field for investors. Takeaways Authentic and open conversations are key to building relationships and gaining insights. Founders should listen to their customers and focus on their needs rather than just pitching their own ideas. Resilience is crucial in sales, and companies need to foster it in their sales teams. The trend towards remote work and global markets offers new opportunities for startups. Clarity in company strategies is essential for success. Investors should consider supporting promising entrepreneurs and companies that level the playing field. Chapters 00:00 Introduction and Catalyst for Starting the Podcast03:03 The Power of Authentic and Open Conversations06:41 Listening to Customers: The Key to Sales Success13:54 Building Resilience in Sales17:02 Embracing Remote Work and Global Markets22:40 The Importance of Clarity in Company Strategies28:20 Supporting Promising Entrepreneurs and Leveling the Playing Field

Welcome to Season 2 of The Prepared Seller Podcast! In this exciting season opener, Paul M. Caffrey kicks things off with a preview of what’s to come in 2025. The focus is on helping individuals level up their sales game by building pipelines, outperforming the competition, and tackling the key challenges of the year. ____ Prepare yourself & your sales team to become top sales performers in 2025. Event Organisers: Paul M. Caffrey | Sales Keynote Speaker:  Check Paul's availability to speak at your event. Sales Leaders: Sales Preparation Masterclasses: Book LIVE! Virtual Sales Team Masterclass Here.  Ambitious Account Executives: Custom Sales Coaching: Book a 1:1 Strategy session here.  Founder Sellers: Prepared Selling OS for AI Founders: Learn how to build your first sales team here.  Get the Book: "The Work before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition" here or listen free on Spotify premium Connect with Paul M. Caffrey on LinkedIn.  ____   Highlights of Season 2: LinkedIn Success:Harris Halkic shares his journey from zero to 30,000 followers in no time and reveals his strategies for building a meaningful following.Colin Gallaher discusses how he generates leads every day on LinkedIn.Richard Van der Blom, a LinkedIn thought leader, offers expert insights on using LinkedIn to grow your business effectively.Perry Van Beek teaches how to make the most out of your Sales Navigator license to generate leads and move deals forward. High-Velocity Selling:AJ Maher dives into the high-velocity selling process and how you can close deals quickly in just a few meetings—especially in the SMB space. Futurist Insights:Ant Morse, a futurist who predicted the rise of ChatGPT, shares his bold predictions for the future of sales and technology. Financial Freedom:Sjoerd Bak aims to help a thousand people achieve financial freedom and shares invaluable advice on how to invest your sales commissions to build wealth for the future. B2B Sales Strategies:James Muir talks about un-sticking deals that are stuck in your pipeline.Will Barron, based in the UK, shares essential advice for navigating the entire sales cycle, particularly in the UK and Ireland markets.Ricky Pearl provides actionable tips on prospecting with practical, tactical advice for success. Returning Expert Guests:Prepare for more wisdom from past podcast guests, including Todd Caponi, Justin Michael, Scott Lease, Simon Hares, Guy Rubin, Johnny Quinn, Cait Kennedy, Mark Hunter, and Larry Levine. In this season, we focus on equipping individuals with the tools they need to excel in 2025, whether that's leveraging LinkedIn for lead generation or learning cutting-edge techniques for closing deals. Stay tuned for more episodes packed with expert advice to help you perform at your best. Subscribe, Listen, and Stay Ready!Don't forget to leave us your feedback and let us know how you’re applying these strategies in your own sales career.

Connect with Devon Hennig on LinkedIn, mention this podcast & he'll meet you! Checkout Boardroom Confidential  Connect with Paul M. Caffrey on LinkedIn.  Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." Summary In this episode of the Work Before the Work podcast, host Paul M. Caffrey speaks with Devon Henig, a seasoned marketing professional and author of the Senior Compensation Bible. They discuss effective prospecting and sales strategies, the importance of preparation in negotiations, and tips for career advancement. Devon shares insights on leveraging value in sales, recommended books for personal development, and his personal interests, providing a well-rounded view of his professional philosophy and personal life. Takeaways Know your product and your ideal customer profile. Use creative subject lines for better email open rates. Content marketing remains a powerful tool. Leverage underpriced attention on platforms like TikTok. Provide value before making an ask in sales. Drum up leverage to earn promotions. Preparation is crucial for successful negotiations. Position yourself as the product in negotiations. Read negotiation and sales books for improvement. Find inspiration in sports documentaries and greatness. p.s. Are you an ambitious AE interested in coaching to master discovery & demos so you can exceed quota? Send me a DM on LinkedIn saying "AE" to find out more. 🔥 🍾  

Connect with Cait Kennedy on LinkedIn,  Visit Get Spoons.io Connect with Paul M. Caffrey on LinkedIn.  Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." Summary In this conversation, Kate Kennedy discusses the topic of account-based sales and the importance of research in the sales process. She explains that account-based sales is most effective for companies with larger deal sizes and longer sales cycles. Kate provides insights on how to build a list of target accounts, emphasizing the need to focus on accounts with urgent, painful problems that can be solved by the seller's solution. She also shares tips on reaching out to junior people in organizations and highlights the importance of ongoing research throughout the sales cycle.   Takeaways Account-based sales is most effective for companies with larger deal sizes and longer sales cycles. When building a list of target accounts, focus on accounts with urgent, painful problems that can be solved by your solution. Reach out to junior people in organizations to validate the existence of a problem and gather insights. Ongoing research throughout the sales cycle is crucial to stay informed about changes in the organization and industry. Focus on the prospect's problem and provide insights into solving it at every stage of the sales process.     Are you an Ambitious Account Executive looking to fill your pipeline in 90 days or less? Then check this out.

Connect with Paul M. Caffrey on LinkedIn. AND Shoot Paul a DM about what you liked about the episode. He responds to every message personally.  Summary In this episode of the Work Before the Work podcast, host Paul M. Caffrey discusses the strategies that elite account executives are employing in 2024 to achieve higher success rates in sales. He emphasizes the importance of preparation, effective prospect qualification, and the need for a structured approach to sales processes. Caffrey outlines key strategies that top performers use to close deals, including engaging with CXOs early, following a sales process, and maximizing preparation for meetings and demos. He also introduces a preparation ritual to help sales professionals optimize their time and efforts, ultimately leading to better outcomes in their sales endeavors. Takeaways Elite account executives focus on matching their pipeline with their Ideal Customer Profile (ICP). Top performers follow a structured sales process more consistently than others. Engaging CXOs early in the sales process accelerates deal momentum. Regular communication with prospects increases close rates significantly. Preparation is crucial; it can be the difference between winning and losing a deal. Understanding the prospect's pain points is essential for effective selling. Top sales professionals excel at qualifying prospects to ensure they are worth pursuing. Customized demos and presentations require more preparation than standard ones. Creating a preparation ritual helps sales professionals stay organized and focused. The disparity in performance among account executives is growing, with a small percentage closing the majority of revenue. Sales Leaders, whenever you're ready, there are 2 ways I can help you: 1. Book Your Sales Kickoff Speaker Keynotes: Planning your Sales Kickoff? 17% of AEs closed 81% of revenue across $54bn of pipeline in H1 2024 according to Ebsta. What are top reps doing? "The Work Before the Work" e.g. Top AEs capture 90%+ qualification info before demos. Top AEs kill deals at discovery 3x more than average reps & keep their CRM updated! Paul M. Caffrey's entertaining keynotes shares a preparation framework & insights that shows AE's how to outperform the competition. Check Paul's availability here.    2. Book Paul M. Caffrey to be train your sales team. Team Training: Does your team need help prospecting? Are they stuck at surface level pain in discovery? Are their demo's too vanilla? Do they default to discounting when negotiating? Book a team training session to help your team master prospecting, discovery, demos or negotiation. Book team training now. "Simple, easy to implement takeaways that our entire team can utilize. The masterclass will help us achieve higher close rates and better agreements & communication with clients. The masterclass is great for entrepreneurs who have a sales team." Mike Fallat | CEO & Founder   Account Executives... ...when the time is right, the 2 ways I can help you is with: 1. Sales Coaching Sales Coaching to Exceed Quota: If your serious about exceeding quota, then you need the right skills...right now. Despite AI, online courses & so much free content...coaching is still the fastest way to get there. Apply to join my private coaching here. "All I can say is thank you, and I owe you a lot of commission!"Jodie Vard | Account Executive | Navan   2. Get The Book Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition."

Connect with Guy Rubin on LinkedIn, mention this podcast & he'll meet you! Get the ebsta 2024 B2B Sales Benchmarks Report here Connect with Paul M. Caffrey on LinkedIn.  Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." summary In this conversation, Paul Caffrey interviews Guy Rubin, the founder and CEO of EBSDA. They discuss various topics related to sales and career growth. Guy shares his number one prospecting tip, which is to know your Ideal Customer Profile (ICP) and build relationships with the right personas within that ICP. He also emphasizes the importance of qualifying opportunities correctly to increase the chances of closing deals. Guy provides a tip for those looking to get promoted, which is to become useful and add value to the C-level executives. They also briefly discuss books, favorite movies, and the best concert Guy has ever been to. The conversation concludes with a discussion on the importance of data and insights in sales. takeaways Know your Ideal Customer Profile (ICP) and build relationships with the right personas within that ICP. Qualify opportunities correctly to increase the chances of closing deals. To get promoted, become useful and add value to the C-level executives. Data and insights are crucial in sales. Recommended books: 'Crossing the Chasm' and others. Favorite movie: 'Starship Troopers'. Best concert: Michael Jackson.   Are you an Ambitious Account Executive looking to fill your pipeline in 90 days or less? Then check this out.

Connect with Shantanu Shekhar on LinkedIn.  Connect with Paul M. Caffrey on LinkedIn.  Get your copy of "The Work Before the Work, The Hidden Habits Elite Sales Professionals Use to Outperform the Competition." "Data itself is an asset, but you need to identify the signal within the noise." Summary Shantanu Shekhar, Senior Director of Go-To-Market at Gong, shares insights on revenue operations and the growth of LinkedIn. He emphasizes the importance of focusing on customer value and aligning strategy and operations. Shantanu discusses the role of data in decision-making and highlights the need to identify relevant and reliable data. He also explores the future of AI in revenue operations, including data-driven insights and increased efficiency. Shantanu provides advice for companies starting out and discusses the evolving role of SDRs. He concludes by discussing the essential tech stack for revenue operations and the importance of starting with the customer. Takeaways Focus on customer value and align strategy and operations to drive growth. Use data to make informed decisions and identify relevant and reliable data points. AI can enhance revenue operations by improving data quality, driving insights, and increasing efficiency. Consider the evolving role of SDRs and the importance of talent pipeline development. Build a tech stack that starts with the customer and supports the entire customer lifecycle.