Retail’s AI Reckoning: Jackie Swanson, Managing Partner at Gartner Consulting on Winning the Agentic Future

In this very special live edition of The Voice of Retail podcast — the first live recording in nearly 550 episodes on the main-stage at Retaiul Council of Canada's STORE conference — host Michael LeBlanc takes the stage at Retail Council of Canada's STORE Conference in Toronto with three of Canadian retail's most compelling leaders: Julia Freeman, CEO of The Jilly Box, David Brownstein, President of Browns Shoes, and back on the podcast for his third visit Selwyn Crittendon, CEO of IKEA Canada and newly appointed Chair of the Retail Council of Canada Board of Directors. Julia Freeman shares the remarkable story of The Jilly Box, co-founded by content creator Jillian Harris — fresh off her Independent Retail Ambassador of the Year 2026 award — which sells 20,000 surprise subscription boxes in under 24 hours, 27 seasons in a row, while championing small Canadian, women-owned and equity-deserving brands. Julia offers a candid assessment of the state of Canadian e-commerce, the patriotic "shop Canadian" wave reshaping consumer behaviour post-tariffs, and how The Market by The Jilly Box marketplace is delivering industry-leading conversion with four units per basket. David Brownstein, fourth-generation leader of Montreal-based Browns Shoes, celebrates a banner week as his father, CEO Michael Brownstein, received the Lifetime Achievement Award at the Excellence in Retailing Awards Gala. David reveals the store design philosophy behind Browns' 71 locations — wide entrances, best merchandise up front, AI-embedded traffic counting — plus why Browns has never hired a store leader from outside in 86 years, and why brand partners like On, Birkenstock and UGG are complements, not competitors. Selwyn Crittendon lays out IKEA Canada's grounded AI philosophy: better retailing, better operational efficiency, and better jobs — built on clean data, mandatory AI literacy training for 7,200 coworkers, and a firm commitment that AI augments rather than replaces people. He also unpacks IKEA's small-format expansion strategy, from plan and order points pioneered in Canada to the new London, Ontario store and IKEA's bold SoHo move in New York, and explains why sustainability paired with affordability is "the new superpower of retail." The conversation ranges from family business dynamics and talent retention to influencer marketing strategy — including Julia's advice that your associates and small business partners may be your most powerful untapped brand ambassadors — and wraps with David's three keys to retail success today: empower frontline employees to make customer-service decisions, break down organizational silos to stay agile in the AI era, and invest relentlessly in retaining great people. Recorded in front of a live studio audience — complete with a surprise Jilly Box giveaway featuring the sold-out first-ever men's box — this episode captures the energy, optimism and hard-won wisdom of Canadian retail's best, and Selwyn's reflections on why he stepped up to chair the RCC board during turbulent times. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

As global trade faces unprecedented disruption, international eCommerce remains one of the most compelling growth opportunities for retailers and brands. On this episode of The Voice of Retail, host Michael LeBlanc welcomes Matthew Merrilees, CEO North America at Global-e, with special guest co-host Jim Okamura, co-founder of the Global eCommerce Leaders Forum, for a deep dive into the future of cross-border commerce and global retail expansion. Drawing on more than two decades of experience spanning international logistics, eCommerce, supply chain management, and global retail growth, Matthew provides a practical and insightful perspective on how brands can successfully navigate today's increasingly complex global marketplace. The conversation explores how supply chain disruption has evolved from a temporary challenge during the pandemic into a permanent strategic consideration for retailers. Matthew explains why agility, scenario planning, and operational flexibility have become essential capabilities for brands seeking sustainable growth in an environment shaped by tariffs, geopolitical uncertainty, changing regulations, and shifting consumer expectations. A central theme of the discussion is profitability. Matthew reveals why virtually every conversation with retailers today centres around profitable growth rather than simply pursuing top-line revenue. He discusses how brands are optimizing inventory allocation, managing duties and tariffs, leveraging duty drawback programs, simplifying technology stacks, and improving international fulfilment strategies to protect margins while expanding globally. Matthew shares why customers around the world continue to expect seamless, localized shopping experiences regardless of where a retailer is based. Whether shopping in Canada, Europe, the Middle East, or emerging markets, consumers increasingly demand domestic-like experiences that remove friction from cross-border transactions. Throughout the episode, Matthew outlines the characteristics that distinguish the most successful global brands. Digital-first thinking, calculated risk-taking, strong brand differentiation, and customer-centric innovation consistently separate market leaders from competitors. He argues that retailers who continue investing and expanding during periods of uncertainty are often best positioned to capture future growth. The episode concludes with a powerful call to action for retailers and brands considering international expansion: don't wait. As Matthew notes, consumers around the world are already discovering brands online. The question is no longer whether brands should go global—but how quickly they can do it profitably and effectively. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

On this episode of The Voice of Retail, host Michael LeBlanc welcomes Jackie Swanson, Managing Partner at Gartner Consulting, for a wide-ranging and highly practical conversation about artificial intelligence, agentic commerce, and the rapidly changing future of retail. Swanson brings Gartner’s global perspective to one of the most urgent strategic issues facing retailers today: how AI is fundamentally reshaping customer discovery, commerce channels, operating models, and competitive advantage. Drawing on Gartner’s extensive AI research and consulting work with retailers and consumer brands in Canada and around the world, she explains why generative AI represents a structural shift unlike previous technology waves such as cloud computing or mobile commerce. At the centre of the discussion is the rise of “agentic commerce” — a world where AI agents like ChatGPT, Claude, and future large language model interfaces increasingly sit between retailers and consumers. Instead of browsing websites or apps, customers are beginning to shop conversationally through AI interfaces that recommend, filter, compare, and eventually complete purchases on their behalf. Swanson explains why this represents an entirely new commerce channel and why retailers must rethink their strategies before they lose control of customer discovery and loyalty. Michael and Jackie explore the major implications for SEO, branding, merchandising, customer relationships, and organizational design as AI-driven commerce accelerates. Swanson introduces the emerging concept of “AEO” — AI Engine Optimization — and discusses how retailers must rethink product data, customer signals, and digital infrastructure to ensure their brands surface inside AI-driven shopping experiences. The conversation also tackles one of the industry’s biggest strategic questions: who inside a retail organization should own AI? Swanson argues that an AI strategy cannot be confined solely to IT or digital teams. Instead, it must become a CEO-level, cross-functional transformation involving merchandising, marketing, loyalty, operations, and technology leadership. Swanson outlines three critical priorities retailers must address over the next 12 to 18 months: establishing strong AI governance and ethical frameworks, cleaning and restructuring enterprise data for AI readiness, and creating clear organizational ownership for AI strategy and execution. The episode closes with a fascinating discussion about which retail categories may benefit most from AI-driven commerce, why smaller challenger brands could gain unexpected advantages, and why retailers that adopt a “wait and see” approach risk falling dangerously behind. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

On this episode of The Voice of Retail, host Michael LeBlanc welcomes back Deb Craven to the podcast, President of Longo’s and Retail Council of Canada’s Distinguished Retailer of the Year for 2026, for an in-depth conversation about leadership, grocery innovation, Canadian retail growth, and what it takes to scale a beloved regional brand while preserving culture and customer trust. Recorded on the cusp of Longo’s milestone 70th anniversary celebrations, Deb reflects on the remarkable evolution of one of Canada’s most respected grocery retailers. She shares insights into the company’s continued expansion strategy, including the upcoming opening of Longo’s 44th store in Welland, Ontario— the furthest geographic expansion yet. Deb explains how Longo’s has invested heavily in supply chain modernization, including doubling the size of its distribution centre, improving logistics flows, and introducing light automation to support future growth and operational consistency. The conversation also explores the strategic advantages Longo’s has gained through its partnership with Empire Company Limited. Deb discusses how the relationship has created opportunities for shared learning, talent development, operational scale, and broader access to retail expertise while still allowing Longo’s to maintain its unique identity, culture, and guest experience focus. Michael and Deb spend considerable time discussing the changing Canadian grocery landscape and how consumer expectations continue to evolve. From affordability concerns and value perception to the growing importance of protein, fibre, wellness, and GLP-1-driven shopping behaviours, Deb explains how Longo’s is adapting merchandising, meal planning, and customer engagement strategies to remain highly relevant to modern shoppers. The discussion also dives into one of the most important emerging topics in retail: artificial intelligence and agentic commerce. Deb shares how Longo’s is actively working to understand AI-driven shopping assistants and personalized grocery recommendations, and how retailers will need to position themselves as consumers increasingly rely on intelligent digital agents to make purchase decisions. Throughout the interview, Deb’s leadership philosophy stands out clearly. She emphasizes listening, curiosity, empowering frontline employees, and maintaining a “store-first” mindset — principles that have helped Longo’s consistently rank among Canada’s top grocery experiences. The conversation culminates with reflections on Longo’s recognition as Retail Council of Canada’s Distinguished Retailer of the Year and what lies ahead for the company as it balances growth, innovation, and its deeply rooted community values. Please join us at STORE 2026 in Toronto June 2nd and 3rd, and for the Excellence in Retail gala to celebrate Deb’s achievement, the evening of June 2nd at the conference. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

On this episode of The Voice of Retail, host Michael LeBlanc sits down with Stephen Bailey, Chief Marketing Officer of Vancouver's John Fluevog Shoes—one of North America’s most distinctive independent retail brands. For over 56 years, Fluevog has built a fiercely loyal customer community by doing something most brands struggle to sustain: staying unapologetically unique. With 20 stores across Canada and the United States, a direct-to-consumer model, and a decision to step away from wholesale, Fluevog has created a retail ecosystem built on scarcity, craftsmanship, human connection, and creative courage. Stephen shares his 21-year journey helping shape one of Canada’s most iconic design-led retail brands. From creating limited-run footwear collections manufactured in small family-owned factories around the world, to nurturing a passionate global community of “Fluevogers,” he explains why being “not for everyone” has become one of the company’s greatest strategic advantages. Michael and Stephen explore how heritage brands stay relevant without becoming trapped by their own history. Stephen shares why Fluevog refuses to chase trends, how the company balances creativity with commercial discipline, and why staying true to brand character has helped them navigate economic cycles, retail disruption, and changing consumer behaviors. The conversation also tackles one of retail’s biggest current themes: AI and algorithm-driven commerce. Stephen offers candid insights on how niche brands can thrive in a world increasingly shaped by machine-driven recommendations, digital marketing automation, and platform economics—while still protecting the human side of retail. They also discuss international growth, including Fluevog’s ambitious expansion into Amsterdam, the lessons learned from operating in global markets, and why physical retail remains the company’s most powerful marketing channel. Perhaps most importantly, Stephen shares why community remains Fluevog’s ultimate moat. From in-store “Fluevogologists” delivering highly personalized service to customer interactions that dramatically reduce returns while building loyalty, Fluevog continues proving that in an increasingly digital world, human connection still drives extraordinary retail outcomes.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

Recorded live from the stage at the SIAL Innovation Show in Montreal, this special episode of The Voice of Retail dives headfirst into one of the most disruptive forces reshaping commerce: artificial intelligence and its growing influence on how consumers discover, evaluate, and purchase food and grocery products. Michael welcomes Guillaume Mathieu, Co-Founder and Partner at Montreal’s ilot, a strategic consultancy helping brands and retailers navigate growth, innovation, and consumer behaviour in Quebec and beyond. Guillaume also serves as Editor-in-Chief of Boillon, a leading B2B media platform for Quebec’s agri-food sector, and is himself a podcaster in the brand and food space. Together, they unpack new consumer research revealing a fascinating contradiction: while consumers—especially younger shoppers—are rapidly embracing AI tools in everyday life, many remain hesitant when AI intersects with food. Why? Because food is deeply emotional, personal, and tied to authenticity. Guillaume shares proprietary insights showing that consumers are comfortable with “invisible AI,” such as asking ChatGPT for recipes or meal ideas, but become significantly more skeptical when AI becomes physically visible—whether that’s robotic baristas, automated cooking systems, or AI-driven food preparation. The conversation explores how search behaviour is rapidly evolving from short keywords to highly contextual prompts. Consumers are no longer searching “pasta sauce”—they’re asking for “a locally made tomato sauce perfect for a Mother’s Day dinner.” That shift is creating enormous opportunities for smaller brands to compete against larger incumbents by winning on relevance, storytelling, authenticity, reviews, and discoverability across platforms like Reddit, websites, and emerging generative engines. Michael and Guillaume also examine the rise of Generative Engine Optimization (GEO), the next evolution of SEO, and why brands must rethink their digital content strategy immediately. Product pages, recipes, reviews, seasonal content, and contextual storytelling may soon become critical assets in getting surfaced by platforms like OpenAI’s ChatGPT, Google Gemini, and other AI-powered recommendation engines. On the retail side, the discussion turns to smart appliances, AI-powered grocery ecosystems, and the possibility that refrigerators themselves could become the next e-commerce channel. As technology companies, delivery platforms, and retailers compete for ownership of consumer relationships, this episode offers essential strategic insight for grocers, food brands, marketers, and retail executives.   https://ilotetcie.com/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this high-energy live episode of The Voice of Retail, Michael welcomes two dynamic voices shaping the future of retail and consumer brands: Jake Karls and Carl Boutet. Recorded live on location, this spontaneous conversation delivers powerful insights into what it takes to build a modern consumer brand in an increasingly crowded, algorithm-driven marketplace. Jake Karls shares the remarkable growth story behind Mid-Day Squares—from launching the company in Montreal with his sister and brother-in-law to building a vertically integrated manufacturing business producing more than 150,000 bars per day across North America. But this isn’t just a product story. Jake explains how Mid-Day Squares intentionally built a media company mindset from day one, hiring content creators before traditional food scientists, documenting their journey, and turning storytelling into one of their most valuable growth engines. Listeners will hear how a major cocoa pricing crisis nearly disrupted the business—and how that challenge sparked one of their biggest innovations: their breakout “No Bread PB&J” product line. Jake reveals how combining product innovation with viral content, emotional storytelling, and fearless authenticity helped the brand secure retailer support and create consumer demand at scale. Carl Boutet brings his trademark strategic lens to the conversation, unpacking why brands must “take back agency” in an era increasingly dominated by AI-generated content and algorithmic sameness. Drawing from themes in his upcoming book, Carl argues that AI is quickly becoming table stakes—not differentiation—and that the brands that win will be those that create genuine emotional connection, distinctiveness, and memorability. The conversation also explores the evolving role of retail media, the power of founder-led storytelling, startup innovation in CPG, and why in a world of automation, human energy may be the ultimate competitive advantage. For retailers, brand builders, entrepreneurs, and marketers trying to understand what cuts through in today’s attention economy, this episode delivers practical insights, inspiration, and plenty of laughs.   Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special ENCORE episode of The Voice of Retail, host Michael LeBlanc sits down with Mat Povse, President of Best Buy Canada, live on the stage in Vancouver at Retail Council of Canada's 2025 Retail West stage for a wide-ranging and candid conversation on leadership, innovation, omnichannel retail, and the future of consumer technology in Canada. Povse begins by unpacking what is currently working at Best Buy Canada, pointing to strong financial momentum driven by a clear sense of purpose: understanding why the retailer exists and how it adds value in a crowded technology marketplace. He emphasizes that Best Buy is not simply a retailer, but a people-first organization built on adaptability, humility, and a culture that embraces constant change. That mindset has enabled the company to modernize approximately 85% of its Canadian store fleet, with plans to reach full modernization across all 320 locations—an achievement Povse notes is rare by global retail standards. The conversation explores the evolving role of physical stores in an attention-scarce world. Povse explains how Best Buy balances frictionless transactions for efficiency-driven shoppers with high-touch, consultative experiences for customers overwhelmed by complex technology decisions. This dual mandate—serving both mass market and specialty retail needs—defines Best Buy’s in-store strategy and underpins its omnichannel ecosystem. LeBlanc and Povse also examine post-pandemic tailwinds, including technology refresh cycles following the COVID “buy-forward” period. Povse outlines how innovation from major vendors, operating system upgrades, gaming launches, and AI-enabled devices are fueling renewed demand. He positions Best Buy as a critical platform for brands bringing new technology to market, reinforcing its role as both retailer and technology authority. A significant portion of the discussion focuses on Best Buy Express, the partnership with Bell that rapidly expanded the retailer’s physical footprint by opening 167 stores in just five months. Povse describes the initiative as “fiercely successful,” highlighting how Express locations are driving both in-store traffic and incremental online sales in previously underserved markets. The episode also dives into Best Buy’s early leadership in retail media and marketplace strategy. Povse frames Best Buy as a platform connecting first- and third-party sellers with consumers across stores, digital channels, and media assets—while stressing the importance of protecting the customer experience. He underscores that retail media must enhance relevance, not create friction. Finally, Povse reflects on leadership philosophy, advocating for collaborative decision-making, discretionary effort, and values-driven culture. He closes with practical advice for retailers and vendors alike: build the right team, listen more than you speak, understand your business at both micro and macro levels, and lead with honesty and humility. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this special cross-over episode from the Global eCommerce Leaders podcast from the Global eCommerce Leaders Podcast, hosts Michael LeBlanc and Jim Okamura welcome Jes Crownover, Vice President, e-Commerce & Digital Solutions, to discuss the rapidly changing world of cross-border e-commerce. From tariffs and customs compliance to de minimis, data readiness, AI, and reverse logistics, this episode offers a masterclass for brands navigating global trade disruption. With 25 years of experience across UPS, FedEx, customs brokerage, and global trade management, Jess describes her career path from UPS operations to advising brands on complex international commerce. She illustrates Livingston International’s Canadian roots, global reach, and capabilities in customs brokerage, trade consulting, freight, and technology-enabled solutions around the world. A major theme of the episode is how much global e-commerce has changed since 2020. Jes explains that the pandemic permanently accelerated online shopping behaviour and cross-border demand, while 2025 has emerged as another turning point due to tariffs, shifting sourcing strategies, and the end of de minimis advantages in key markets. For brands, that means rethinking supply chains, market participation, warehousing, returns, and cost structures. She notes that not every company will survive the next 12 to 18 months unchanged, and those that do will be the ones willing to adapt quickly and strategically. The episode zeroes in on a central theme in global commerce: the critical role of data. Jes emphasizes that accurate, complete, usable product and shipment data are the key to success in customs, compliance, and technology. She notes that marketing descriptions aren't customs descriptions, and brands unaware of this distinction risk delays, penalties, or extra costs. Good data, she adds, is the foundation for AI, automation, and scalable border clearance. Michael, Jim, and Jes focus on the importance of partnerships, regulatory expertise, and reverse logistics in global trade. Jes emphasizes that strong partners are vital in an unpredictable landscape driven by tariffs, evolving regulations, and consumer demands for transparency and speed. She issues a direct warning and call to action: brands must immediately understand their goods, data, and cross-border operations to prepare for ongoing disruption. This episode is essential for anyone selling internationally. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode of The Voice of Retail, host Michael LeBlanc sits down with Rohit Sriram, Senior Vice-President eCommerce at Loblaw Companies Limited, for an exclusive preview of the ideas, strategies, and thought leadership he’ll be bringing to the stage at the Retail Council of Canada’s highly anticipated STORE Conference this June in Toronto. For retail leaders planning to attend STORE—or those tracking the future of AI in commerce—this conversation offers an early look at how one of Canada’s most sophisticated retailers is operationalizing artificial intelligence at scale. Sriram leads one of the most expansive digital ecosystems in the country, spanning eCommerce across Loblaw’s grocery banners, Shoppers Drug Mart, Joe Fresh, and the PC Optimum loyalty program. At the core of his approach is a disciplined focus on solving real customer problems—not chasing technology trends. In this discussion, he breaks down how Loblaw cuts through the noise around AI by anchoring every investment in two critical questions: what problem are we solving, and is this solution materially better than what exists today? This pragmatic lens has enabled the company to move beyond traditional personalization toward real-time, context-aware customer experiences powered by advanced data and AI capabilities. Listeners will gain early insight into the themes shaping Sriram’s upcoming STORE panel, including the rise of “agentic commerce,” the growing influence of AI-powered discovery platforms, and the evolution of conversational interfaces across both third-party ecosystems and owned retail channels. A key takeaway is the shift from static segmentation to dynamic personalization—where customers are no longer defined by a single identity, but understood across multiple, evolving contexts. This capability is unlocking more relevant engagement, stronger loyalty, and improved conversion across Loblaw’s platforms. Sriram also shares how Loblaw’s culture of experimentation—grounded in OKRs, rapid testing, and scalable architecture—allows the organization to validate and deploy innovation quickly while maintaining operational discipline. For those attending STORE, this episode serves as a strategic primer. For those unable to attend, it delivers a front-row perspective on the ideas that will shape the conversation on stage. Whether you’re a retailer, brand leader, or technologist, this is your opportunity to hear directly from one of the industry’s leading voices—before he takes the spotlight. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.