Open Your Eyes Now to Free Yourself

In this episode of The Untrapped Podcast, Keith opens up about the lies we’ve been sold by media, pop culture, and social platforms—from fake lifestyles on shows like MTV Cribs to the empty promise that money and fame bring happiness. He shares how reading the Bible and reflecting on his own journey opened his eyes to the truth: that chasing material success without purpose only leads to emptiness. Keith talks about learning to guard your mind, live with intention, and focus on what truly matters—faith, family, and living in alignment with God’s plan.     “Thinking that anything materialistic will make you happier or make someone love you will make you chase and run and put unnecessary stress on your life. In the end, you might realize the people you were chasing it for only ever wanted you.” – Keith Kalfas   Topics Covered: How media promotes greed, lust, and materialism   The importance of guarding your mind, heart, and spirit   Finding fulfillment beyond money and possessions   Learning to live with faith, purpose, and awareness of God’s plan   The emptiness of chasing success for external validation   The value of simplicity, family, and genuine connection   Lessons from financial struggle and the illusion of “more”   Discovering peace through gratitude and spiritual growth   How to build a purpose-driven life and business   Practical ways to monetize your message or passion sustainably   Key Takeaways The World Sells Illusions — Guard Your MindKeith reminds us that much of what we see online and on TV is a performance — rented houses, fake wealth, and empty promises. Once you realize that, you stop chasing other people’s versions of success. The real battle isn’t for money — it’s for your attention and soul. Guard it fiercely. Pride Keeps You Broke You can gain everything the world tells you to chase — the house, the car, the followers — and still feel completely empty. Keith’s story shows that when you chase possessions, you lose presence. True wealth isn’t the things you own; it’s the peace you carry and the people who love you. Build with Purpose, Not for Approval Keith shares how he learned to build businesses, create content, and earn income without making money his god. When you align your goals with God’s purpose, everything you build becomes lighter, freer, and more fulfilling. The goal isn’t to impress — it’s to impact.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

In today’s episode, Keith Kalfas shares the raw, unfiltered story of how he hit rock bottom—working a dead-end landscaping job, broke, exhausted, and stuck—and how one life-changing piece of advice from a millionaire mentor set everything in motion. From dropping his shovel in defeat to starting his first business out of the trunk of his wife’s car, Keith reveals what it really takes to break free from fear, rebuild from nothing, and create a life on your own terms. Packed with hard-earned wisdom, gut-punch motivation, and the kind of truth most people are afraid to say out loud, this episode will light a fire under anyone who’s ever felt trapped and ready for more.     “Action is what brought me back to life. The shovel wasn’t just a tool — it was my resurrection.” – Keith Kalfas   Topics Covered: Why the “perfect time” never comes (and why that’s a good thing) How taking any action beats endless planning and self-doubt The moment Keith realized he was already dead inside — and how that freed him to finally live How humility, faith, and raw grit can build a six-figure business from nothing   Key Takeaways Rock Bottom Can Be the Turning PointKeith’s story proves that hitting rock bottom isn’t failure — it’s clarity. When you finally realize that staying where you are hurts more than taking a risk, you stop hesitating. That’s when real change begins. For Keith, the moment he dropped the shovel wasn’t the end — it was the start of a new life. Pride Keeps You Broke Starting from nothing meant letting go of ego. Pulling weeds, working out of a trunk, knocking on doors — Keith did it all. Once he stopped caring about looking “successful,” he became unstoppable. Pride keeps you stuck; humility gets you paid. You Don’t Need Money — You Need Movement Most people wait for the “perfect time” or enough savings to start a business. Keith learned that waiting is the real trap. The millionaire who told him to “get a shovel and start knocking on doors” wasn’t being dismissive — he was teaching him that resourcefulness beats resources. Action creates opportunity, not the other way around.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

Welcome back to another value-packed episode of the Untrapped Podcast! Keith Kalfas welcomes industry leader Naylor Taliaferro, founder of LCR Media and host of the LCR Summit, for a dynamic discussion about growing your lawn and landscaping business, the importance of networking, community-building events, and actionable strategies to scale both professionally and personally.   About Naylor Taliaferro:  Naylor Taliaferro is not just a business owner in the lawn care and landscaping space—he's a passionate leader, respected community builder, and innovator within the industry. As the founder of LCR Media and visionary behind the LCR Summit, Naylor has dedicated himself to helping entrepreneurs and professionals in the green sector connect, learn, and grow together. He began his journey inspired by early influencers and creators, noticing a genuine need for honest, detailed advice for people just starting. This gap led Naylor to document his own experiences, struggles, and breakthroughs, which quickly earned him a following. Today, he's a recognized authority on leveraging social media to build a brand, connect with potential clients, and inspire the next wave of landscape professionals. A significant part of Naylor's impact stems from his ability to organize and foster in-person events that go beyond the usual business practices. He started by creating the YouTube Rally—a casual meetup that has now become a hugely popular community event at industry expos, drawing hundreds of attendees each year. Building on this, he launched the LCR Summit. This game-changing two-day event combines hands-on business learning, high-level strategy, and networking with some of the industry's most successful and driven leaders. Naylor ensures the summit is both practical and immersive, focusing on not just business “toolsets” but also crucial elements such as mindset and skillset.   What You Will Discover:  How top entrepreneurs built thriving businesses and nurtured passionate communities in lawn care and landscaping. Lessons on the power of creating online content to market your business and connect with like-minded professionals. Proven frameworks for managing your business and personal life, including Naylor’s unique “four seasons” success system.   “If you can restructure your business in a way that serves you instead of you being a servant to it, then you will come home with more energy and you’ll come home a much better person, more positive, and then you’ll have a much better mindset.” - Naylor Taliaferro.   Episode Overview:  00:00:48 – 00:02:44 – Intro & Industry Titan Enters Keith and Naylor kick things off, reflecting on their 12+ year friendship, contributions to the landscaping community, and Naylor’s impact as an educator, event host, and content creator. 00:02:44 – 00:10:39 – Roots of the Lawn Care Community Dive into the community’s history, the evolution of online content (YouTube OGs), and the challenges and lessons of starting. Keith and Naylor discuss how content creation and knowledge sharing have shaped and unified the industry. 00:10:39 – 00:15:54 – First YouTube Rally & Community Growth Stories from the genre-defining Pleasure Ridge Pizza meetups and the exponential growth over the last 10 years. Naylor shares impactful moments of in-person gratitude and how those connections inspired his mission for further reach. 00:15:54 – 00:23:13 – Major Events for Industry Pros [Event Details] Equip Expo/YouTube Rally: Thursday, Oct 23rd, 6 pm at the Kentucky International Convention Center (KICC), Louisville, KY. The can’t-miss in-person networking event, free with your Expo badge! Morning Show at Equip: Thursday, October 23rd, 8:00 a.m. Live stage podcasting and Q&A with top industry leaders. Pod Row: All days of the Equip Expo (Wed-Fri). Connect with podcasters, get on a show, and meet the community. 00:23:13 – 00:26:09 – Event Logistics & How-To Walk-through of venue info, how to register, where to stay, overview of event schedules, and tips for getting the most out of your trip to Louisville. 00:26:09 – 00:37:07 – LCR Summit Deep Dive LCR Summit: Monday & Tuesday, Oct 20-21, 9 am-5 pm at the Galt House, Louisville. A two-day immersive educational event covering mindset, skillset, toolset—business mastery, marketing, leadership, staffing, company culture, and personal development for green industry entrepreneurs. Get tickets at lcrsummit.com Ad: Footbridge Media Keith opens with a special shout-out to Footbridge Media, the experts in contractor marketing, optimized websites, SEO, and online presence geared towards growing your home service business. Visit footbridgemedia.com/Keith for more.    Ad: Jobber CRM Keith spotlights Jobber—an AI-powered CRM for home service pros. Features include automated billing, payments, review management, and a virtual receptionist. Ad info: Get a 2-week free trial and exclusive discount at getjobber.com/kalfas. Ad: Untrapped Alliance Private Group Join the Untrapped Alliance Private Group for bi-weekly live focus sessions, community networking, and actionable business coaching. Ad info: Apply at https://www.keithkalfas.com/alliance 00:38:48 – 01:00:00 – Tactical Mindset, Marketing, & Takeaways Naylor and Keith discuss the importance of cyclical business and personal planning, the Four Seasons framework, and leveraging nature’s lessons for entrepreneurial success. They emphasize the importance of continuous education, marketing (especially digital/content), and community engagement for long-term business growth. Closing – Wrap up with reminders to check out the LCR Summit, Equip Expo events, and the private Untrapped Alliance group. Keith shares his excitement for seeing listeners at the upcoming events and thanks the audience for helping the Untrapped Podcast grow toward 1 million downloads. Key Takeaways Community is Everything: Networking, sharing, and connecting are the backbone of business growth in the green industry. Continual Learning: LCR Summit offers next-level insights, tactics, and mentorship—secure your spot early! Marketing is Non-Negotiable: Utilize social media and digital content to stay relevant and keep leads coming in. Business Systems: Adopt tools like Jobber CRM and partner with marketing pros like Footbridge Media to streamline growth. Get Involved: Equip Expo, YouTube Rally, Morning Show, and Pod Row are your annual chances to level up—don't miss out!   Connect with Naylor Taliaferro: Instagram: https://www.instagram.com/naylor_lcr_taliaferro/ Facebook: https://www.facebook.com/naylor.taliaferro/ Website: https://www.lcrmedianetwork.com/ YouTube:  https://www.youtube.com/c/LawnCareRookie/   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Event & Resource Links LCR Summit Info & Tickets: lcrsummit.com Equip Expo Registration: https://plus.mcievents.com/event/equipexpo2025?RefId=KEITH50 Jobber CRM Free Trial:  getjobber.com/kalfas. Footbridge Media for Contractors: footbridgemedia.com/Keith Untrapped Alliance Application: keithkalfas.com/alliance     Written and Edited by: Ma. Teresa Catangay-Bardinas 

Keith gets personal: the cramped one-bedroom apartment that pushed him to the edge, the terrible nights of doubt, and the single decision that changed everything. This episode explores how action — not passive hustle or endless planning — dissolves fear, how upgrading your environment upgrades your identity, and why finding the right people (coaches, freelancers, consultants) is often the smarter action than trying to do everything yourself. Packed with practical mindset shifts, a few laughable moving anecdotes, and a straight-forward call to take one bold step today.     “When you don’t know your worth, you’re taking action based off of fear.” – Keith Kalfas   Topics Covered: Action Cures Fear: Why Decisive Moves Shrink Anxiety   Fear vs. Incentive Motivation: Running From vs. Running Toward     Upgrading Your Environment to Upgrade Your Identity   Who, Not How: Leveraging People to Scale Without Burnout   Raising Prices, Raising Standards, and Building Confidence   Breaking Limiting Beliefs: The “Stable Datum” Shift   Surrounding Yourself with Mentors, Events & Growth Communities   Defining Your Number, Your Vision, and Incentive-Driven Goals   Key Takeaways Action Cures Fear Fear feeds on hesitation. The longer you sit in analysis and planning, the bigger the fear grows. Keith shares how taking decisive action — even when it felt risky or uncomfortable — immediately shrank the fear. Once he moved forward, momentum replaced anxiety. It’s not about reckless leaps, but about making bold, committed moves that signal to yourself: I’m doing this. Two Kinds of Motivation Fear-Motivation: Acting because you’re running away from something (like debt, failure, embarrassment). It creates hustle, but it also breeds burnout and keeps you stuck in survival mode. Incentive-Motivation: Acting because you’re running toward something (like freedom, growth, building a legacy). This type of motivation energizes you, sustains you through challenges, and aligns your daily grind with a bigger vision. Upgrade Your Environment, Upgrade Your Identity: Your environment reinforces your self-image. For Keith, moving from a cramped one-bedroom into a better condo wasn’t just about comfort — it was about identity. Suddenly, he felt like someone who deserved to charge more, run his business with pride, and raise his standards. That leap in environment forced a leap in belief, and that shift transformed the way he worked. In other words: where you live, the people around you, and the spaces you operate in either keep you small or challenge you to rise higher. Change your environment, and you naturally start showing up differently.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP    

Welcome to another impactful episode, where Keith delivers high-energy insights on entrepreneurship, grit, dealing with setbacks, and the power of faith in business. In this episode, Keith shares raw and relatable stories from his own life and landscaping business, offering listeners actionable takeaways and honest lessons.      "No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have negative energy with the next customer." - Keith Kalfas     Episode Highlights: [00:00:03] - [00:01:57] | Finding Grit through Hard Times Keith opens the episode reflecting on recent challenges and the importance of grit—that deep inner strength that keeps you moving forward even when discouraged. He highlights the significance of showing up and explains why prioritizing God transformed his approach to life and work. [00:01:57] - [00:04:06] | Launchpreneur Academy & Pushing Through Setbacks Keith celebrates the sixth year of Launchpreneur Academy and underscores the powerful conversations that happen when like-minded entrepreneurs gather. He details the process of scaling his business, implementing systems, hiring a team, and constantly seeking self-improvement. Ad Break: Jobber (Starts at [00:02:45]) Are you tired of juggling multiple hats in your business? With Jobber's AI-powered CRM, you can manage billing, invoicing, reviews, and collect tips—all seamlessly. Try a free 2-week trial and get a huge discount using getjobber.com/kalfas. [00:04:45] - [00:14:25] | Lessons from the Field: Professionalism, Pricing & Handling Disrespect Keith recounts a pivotal client interaction, stressing the power of professionalism, value selling, and never underpricing your work. He transparently discusses the emotional impact of being disrespected by a potential client—and the intense self-control needed not to react emotionally. [00:14:25] - [00:22:18] | Personal Backstory: Rising Above Adversity Keith shares deeply personal stories about his upbringing, struggles with housing insecurity, family loss, and overcoming negative self-talk. He connects these life experiences to developing true grit and the resilience needed to thrive as an entrepreneur. [00:22:18] - [00:32:12] | Bouncing Back: Closing High-Ticket Jobs with Confidence After a setback, Keith shows how to mentally reset and pursue new opportunities with renewed energy. He breaks down a successful $19,500 landscaping job, outlining his quoting process, client communication strategy, and the value of clear, itemized proposals. Ad Break: Footbridge Media ([00:28:09]) Want more clients? Footbridge Media builds high-converting websites and boosts your Google rankings. Visit footbridgemedia.com/keith. [00:32:12] - [00:39:24] | Navigating Project Curveballs & Payment Challenges Keith discusses how unexpected challenges can arise even in well-planned projects. Hear how he handled project delays, difficult payment situations, and communicated with clients to resolve disputes and secure final payments. Ad Break: Equip Expo ([00:34:39]) Join the biggest green industry event in America, Oct 21–24 in Louisville, KY. Save 50% with promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 [00:39:24] - [00:43:38] | Integrity, Gratitude, and The Power of Comparison Keith closes with stories about standing up for yourself, reconciling with clients, and extending kindness even after conflict. He offers practical advice: Honor God regardless of circumstances Avoid negative self-talk Never compare your journey to others—focus on tending your 'own grass' for real fulfillment   Key Takeaways Honor God First - Placing God at the forefront of your life can bring powerful change, guidance, and renewed energy during challenging times. Set High Standards - Hold yourself and your business to high, professional standards with systems, processes, and a strong reputation. Don’t Underprice Yourself - Stay firm on your pricing and do not let customers pressure you into lowering your value or disrespecting your expertise. Rediscover Your Grit - Find your motivation and determination when you feel lost or discouraged, and remember your "old self" that crushed it. Control Your Emotions - Even in the face of disrespect, maintain composure, professionalism, and do not let one bad customer poison your mindset.     Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas     Sponsors & Promo Links: Jobber: getjobber.com/kalfas — Free 2-week trial & exclusive discount Footbridge Media: footbridgemedia.com/keith — Website & marketing support Equip Expo: Use promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 for 50% off Join the Untrapped Alliance private group: https://www.keithkalfas.com/alliance

In this episode, Keith drops by Brian Fullerton’s shop (yes, after a literal mulch fire 🤯) to dig into how Brian’s Lawn Maintenance is systematizing for scale. Brian breaks down the jump from $427k to a rolling $550k and why the team is on track to crack $1M — with an eye toward a $10–$20M BHAG at 15–20% profit. He shares the mindset shift from residential to commercial work, the blade-sharpening science that actually drives quality, and the shop organization moves (lever rack + pallet racking) that keep the crew humming. Brian also opens up about cash flow, financing, and the language of business he wishes he’d learned sooner, plus the advice he gives new operators about delivering on promises and building trust.     “Build the system so the system can build the business.” – Brian Fullerton Topics Covered: From $427k to $1M+: Rolling 12 numbers, what’s working, and why 300k→$1M is the hardest jump. Commercial vs. Residential: Bidding strategy, margins, and “one shot” first impressions. Nerdy but profitable: Why a true 90° blade edge matters more than marketing gimmicks. Shop that sells: Lever rack + painted pallet racking for vertical storage, culture, and speed. Money lessons: Cash flow, leverage, banking conversations, and qualifying for growth capital. Keep your word: Deliver first visits perfectly; relationships compound revenue. Snow = scale: Q3–Q4 push to grow the snow division as the revenue accelerator. BHAG: Building toward $10–$20M without losing authenticity or team pride. Real-world impact: A listener salvaging $100k in accounts using Brian’s pricing play. Gear moment: The Bobcat L28 (wrapped and ready) moving mountains of mulch. Key Takeaways Build the System That Builds the Business: Scaling from $300k to $1M+ isn’t about working harder—it’s about creating systems that run smoothly without you. When the system builds the business, growth becomes inevitable. Trust Is Earned on Day One: Your first impression with a new client sets the tone for the entire relationship. Promise big, deliver bigger, and prove reliability from the very first visit. Speak Finance, Unlock Growth: Knowing the language of business—cash flow, leverage, EBITDA—turns lender “no’s” into capital fuel. Master finance early, and you’ll accelerate past plateaus.   Connect with Brian Fullerton Instagram: https://www.instagram.com/brianslawnmaintenance/?hl=en Facebook: https://www.facebook.com/brianslawnmaintenanceYT/?view_public_for=551659395235621 TikTok: https://www.tiktok.com/@brianslawnmaintenanceyt?is_from_webapp=1&sender_device=pc Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance  

In today’s episode, Keith Kalfas opens up about how he started his landscaping business with no money, no car, and a mountain of debt—offering raw, actionable advice for anyone ready to escape a dead-end job and take control of their future. With motivational insights and no-nonsense truths, this is a deeply personal look at entrepreneurship, survival, and the drive to transform your life against the odds.                     "Nothing's going to change unless you change it." – Keith Kalfas Episode Highlights:   [00:00:01] Equip Expo Promo Keith shares details on the Equip Expo, the biggest green industry event in America, taking place in Louisville, Kentucky (Oct 21–24). Listeners can save 50% on tickets with promo code KEITH50. [00:00:38] How to Start a Landscaping Business With No Money Keith introduces the core topic—starting a landscaping business from scratch. He talks directly to those stuck in dead-end jobs and struggling to take the leap into entrepreneurship, addressing common fears about money, equipment, and providing for a family. [00:02:09] Keith’s Personal Story: From Rock Bottom to Six Figures Keith shares his own journey, revealing the desperation that drove him: job loss, debt collectors, eviction notices, and the terrifying uncertainty he faced with no startup money or resources. [00:04:58] The Turning Point: Getting Off the Ground Driven by imminent eviction and overwhelming debt, Keith describes the gritty first steps he took—posting Craigslist ads, knocking on doors, handing out homemade business cards, and pulling weeds for cash. He transparently shares the realities of using his wife’s car and borrowed equipment just to get started. [00:06:30] Bootstrapping and Beating the Odds Keith recounts pulling his life together: borrowing a truck, working countless hours, fighting discouragement, and doing everything necessary—even poorly paid jobs—to survive and build his business from nothing. [00:08:02] Hitting the Breakthrough: Quitting to Go All In Keith reaches his breaking point, describing the day he finally quit his job after replacing his income with landscaping work—then pouring himself into his business, putting in 90–100 hour weeks. He talks about the emotional and financial risks, but also the payoff: freedom and self-respect.   Key Takeaways Starting With Nothing Is Possible: Keith’s story proves you can start a business with zero money, no vehicle, and even bad credit—persistence and hustle are key. Let Go of Excuses: The only way out of being stuck is to take uncomfortable, consistent action—even if it means humble beginnings. Leverage Relentless Hustle:  Overcome obstacles by working harder and longer—90 to 100 hours a week if needed to break through. Accept Humble Beginnings: Start small—even if it means hauling weeds in someone else’s old pickup. Humility is part of the journey. Claim Your Freedom: True freedom comes from betting on yourself and taking massive, sometimes scary, action toward your own vision.    Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas         Resources & Sponsor Links Equip Expo: https://plus.mcievents.com/equipexpo2025?RefId=KEITH50— 50% off tickets with code KEITH50 Footbridge Media: footbridgemedia.com/keith Jobber (Exclusive free trial + discount): getjobber.com/kalfas              

In this episode, Keith travels to Kentucky to interview Coach Carroll, a successful entrepreneur running two seven-figure businesses remotely. Coach Carroll shares insights on his tech and blue-collar companies, his real estate ventures, and leveraging AI for efficiency. The conversation covers his background, significant achievements, and the organizational strategies he created to keep his team aligned. He emphasizes the importance of investing in mentorship and knowledge for business success. The episode also touches on his biggest failures, the importance of helping others, and his long-term goals, including a nine-figure tech company exit.     “Pay to get ahead. Stop negotiating the price of your success. Hire the mentor, hire the coach, buy the course, go to the event—pay for the knowledge others already have so you can make quantum leaps in your business.” – DJ Carroll Topics Covered: Overview of His Businesses Revenue & Business Breakdown From Lawn Care to AI: The Origin Story Organizational Strategy: Heading Adjustments Books That Shaped His Success Running Global Operations from the Command Center Advice for Entrepreneurs Starting Out Future Goals, Big Vision & Lessons from Failure Fulfillment Through Helping Others & Where to Find Him Q&A and Final Thoughts Key Takeaways Pay to Shortcut the Struggle: Don’t waste years trying to reinvent the wheel. The fastest way to level up in business is to invest in mentors, courses, and events that give you access to proven strategies. Knowledge is one of the few assets that appreciates instantly and pays you back for a lifetime. Keep the Team Aligned: Success isn’t just about building systems—it’s about keeping people in sync. Monthly “Heading Adjustments” give employees space to share challenges, measure satisfaction, and realign with core values. This proactive approach prevents small frustrations from snowballing into resignations and builds a stronger, more engaged culture. Turn Setbacks Into Strategy: Every failure carries the seeds of a better system. Losing a business venture taught Coach Carroll the irreplaceable value of having the right CPAs, lawyers, and advisors. Instead of letting breakdowns end the game, treat them as tuition fees for your entrepreneurial education—fuel to grow smarter and stronger.   Connect with DJ Carroll Instagram: https://www.instagram.com/dj_carroll/ LinkedIn: https://www.linkedin.com/in/dj-carroll-65589b21/ Website: http://www.coachcarroll.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources and Websites:  Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your  Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance  

In this episode, Keith dives deep into the tried-and-true marketing strategies that will help you grow your lawn care or landscaping business, get more clients, and build a full schedule. Keith shares his own journey from being stuck in a dead-end job to building a successful business and offers actionable steps you can take today to achieve similar results.   "There's so much work out there that it's overwhelming, truthfully. And they're looking out and they're looking for somebody who's reliable, somebody who's dependable, somebody that they can have a long-term relationship with. They're begging to write you a check." - Keith Kalfas   Episode Highlights 1. Overcoming Self-Limiting Beliefs ([00:01:32] - [00:02:43]) Keith tackles the mental barriers that can hold you back and emphasizes that growing your client base is fully within your control. Learn why prospects are actively looking for reliable contractors and how to position yourself to meet that demand. 2. Powerful Marketing Tactics ([00:03:12] - [00:06:07]) Keith provides a comprehensive rundown on: Getting a professional logo and branding materials. Utilizing business cards, magnets, and bandit signs to increase local visibility. Leveraging online platforms like Craigslist, Facebook, and top local directories (Yelp, Google My Business, Angi, and more) for maximum exposure. Building a simple website via Squarespace, Wix, or even Google My Business, and linking all your social profiles to create a strong digital footprint. Importance of backlinks, local citations, and word-of-mouth reviews. 3. Snowball Effect of Consistent Marketing ([00:06:07] - [00:07:14]) Keith explains how small, consistent marketing actions create a snowball effect, resulting in overwhelming client demand within a year. Tips for collecting positive online reviews and generating referral business. 4. Embracing Change & Modeling Success ([00:09:11] - [00:11:22]) Personal anecdotes about taking the leap from comfort zones, learning from industry leaders, and “modeling” what’s working for successful businesses. The importance of presenting a professional image online—even if it’s just you and a truck! 5. Must-Have Tools & Resources Brief sponsor spots about tools like Footbridge Media for websites, and Jobber for business management and AI-powered customer service. Exclusive offers for listeners: Free 2-week Jobber trial with exclusive discount (link: getjobber.com/kalfas) Free PDF: “The 7 Steps to Marketing Your Business Online”—just text ‘untrapped’ to 31996. If you're interested in joining or want to see if you qualify to become a member of a "focus group" where real progress is made, visit Untrapped Alliance for more information.     Key Takeaways Overcoming Limiting Beliefs Recognize and break through the mental barriers holding you back from growing your business and achieving success. Understanding Market Demand Realize the abundance of potential clients needing reliable landscaping and lawn care services in your area. Crafting Effective Business Materials Invest in professional logos, business cards, and signage to establish credibility and boost brand visibility. Maximizing Local Advertising Utilize bandit signs, truck magnets, local print shops, and flyers to target neighborhoods you want to serve. Leveraging Online Platforms Create or enhance business profiles on social media, Google My Business, Yelp, and other authority sites for more exposure. Building a Simple Website Launch a basic website quickly using platforms like Squarespace, Wix, or even Google My Business for increased legitimacy. Generating Backlinks for Growth Link social media and directory profiles back to your site to boost search rankings and credibility online. Harnessing Positive Reviews Request well-worded reviews from customers on Google or Facebook to build trust and encourage referrals. Learning from Industry Peers Model the successful strategies used by other professionals in your industry to accelerate your own business growth.   Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas       Resources Mentioned 99designs Fiverr Upwork Squarespace Wix Weebly Google My Business http://footbridgemedia.com/keith http://getjobber.com/kalfas  

In this energetic and motivational episode, Keith Kalfas takes the stage to deliver a powerful message around knowing your worth as an entrepreneur—especially in the landscaping and home service industries.  Keith shares personal stories from his early days in business, discussing mistakes, learning pivotal lessons, and how failing to recognize your own value can lead to burnout and unprofitable work. He describes his transition from working for low rates to confidently pricing and running a healthier, more profitable operation. Key practical takeaways include setting business boundaries (like hours of operation), defining your minimum pricing, and the crucial “30% rule” for taxes. Keith also discusses the importance of route density, staying within a set service area, and raising standards both in client and team selections. The episode concludes with encouragement for entrepreneurs to realize their worth, take control, and not let life dictate their trajectory. Keith draws from personal struggles, urging listeners to take decisive action in demanding fair compensation and building a resilient business.     “You are the boss of your business. You're the boss! So start acting like the boss.”  – Keith Kalfas   Key Topics Discussed Keith’s Story: Learning his value by undercharging, overcoming fear, and working for a high-profile client. Hours of Operation: Setting boundaries to support work-life balance and avoid burnout. The 30% Rule: Putting aside 30% of gross income for taxes to stay compliant and secure. Raising Prices and Minimums: Why and how to confidently raise prices, and the importance of establishing minimum charges. Service Area Strategy: The importance of route density and not overextending your operational radius. Hiring and Team Building: Not hiring out of desperation and aiming for high standards in staff selection. Marketing & Systems: The need to learn marketing and constantly generate leads, with tips on using tools like Jobber and Profit First principles for better financial health. Mindset & Self-worth: Overcoming a scarcity mindset, letting go of your past self, and becoming the ‘boss’ in your business.        Key Takeaways Know Your Worth Understand and value your skills; don’t undersell yourself, even when you feel desperate or inexperienced. Set Business Boundaries Implement clear hours of operation to prevent burnout and maintain a healthier work-life balance for yourself and your team. Embrace the 30% Rule Always set aside 30% of your gross income for taxes to ensure financial stability and avoid tax-time panic. Stand Firm on Pricing Don’t let clients undervalue your work; confidently communicate your prices and be prepared to walk away if necessary. Always Know Your Numbers Regularly track financials and review performance. Data-driven decisions help you scale and sustain your business.   Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas   Resources & Mentions Jobber CRM Software Profit First by Mike Michalowicz (book recommendation) Clarity App (for financial overview)  footbridgemedia.com/keith