#63 Paul Benigeri – How Influencers and User-generated Content are Shaping the Future of Marketing

eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Facebook and Instagram, and why eCommerce brands need to get onto TikTok pronto. 

Matas started as a Junior Ad Buyer at Sugatan in 2020 and is now the Chief Growth Officer. Eimantas mentored Matas and was part of Sugatan’s success in scaling eCommerce accounts 10x as an Ad Buyer from 2020 to 2021. In this episode, they talk to Kris about how they started out, what it takes to be a masterful Ad Buyer, and how their careers evolved. If you’re an Ad Buyer looking to level up your career, apply on our Careers page at Sugatan.io.

Kris talks to Joe Valley in this episode. Joe has been referred to as “the G.O.A.T. in the acquisition game” because of his 5-step process for getting the maximum value out of an exit strategy. Kris and Joe discuss his best-selling book, The EXITpreneur’s Playbook, and dive into topics like how to know when it’s time to sell your business, the four pillars of value, and the role an entrepreneur plays in their business’s valuation. 

In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights! 

In this episode, Kris Sugatan chats with Maryna Taiberman, Graphics Director at Sugatan, on how her team has generated $6 million in trackable revenue from August 2020 to October 2021. Sugatan specializes in growing direct-to-consumer brands and this episode is all about the realization Kris and Maryna had about the value graphic ads create when it comes to testing various angles quickly and efficiently.

In this episode, Kris Sugatan chats with Alexander Ulreich, CEO of STRAT3GIC Marketing Agency, on the importance of understanding your audience’s pain points, building a solution for them, creating an irresistible offer, and delivering on your brand promises. Based on the belief that understanding your customer is fundamental to the success of your business, Kris and Alexander discuss their personal experiences growing brands with this underlying methodology.

In this episode, CEO & Founder, Kris Sugatan, chats with team members Domantas and Sergei about the struggles and successes of creating Sugatan’s first eCommerce brand. From product research to running out of stock from scaling too quickly, we’re sharing all of our takeaways from scaling a business from scratch to $100k monthly revenue in just 3 months. If you’re interested in starting your own eCommerce business, this podcast is a must-listen for you.

In another solo Sugatan Effect podcast, Deividas gives an update on what's been going on behind the scenes the past 2 months. It's been tough, but now, things are finally starting to pick up again. In the quick podcast, he gives an update on testing offers, new eCommerce funnels, and the main differences between 8-9 figure entrepreneurs. It's omlu under 15 minutes but jam-packed with valuable insights, check it out!

In this episode, Deividas talks with Martyn Cook - Co-founder of Noobru (nootropics brand), entrepreneur, and marketers for 14+ years. Martyn's list of achievements includes: Building multiple 7-figure eCommerce brands from scratch since 2007, co-founding high-level digital entrepreneurship and board of advisors mastermind, co-founding a successful software company, AND somehow, still finding the time to publish 2 books. In this podcast, they cover all this and more. Listen on for Martyn's insights on what it takes to succeed as an entrepreneur and what he learned in his long journey as an enlightened entrepreneur.

In this podcast, Jure Knehtl is back to talk about crushing it in eCommerce, scaling brands in Eastern Europe by going after low-hanging fruit first, and gives an overall update on the state of eCommerce marketing. He talks on all things localization, scaling brands in smaller countries, and how he and his team managed to grow one of their eCommerce partners from 0 to 7-figures plus in monthly revenue in under 1 year...