A Brokerage's Perspective on Marketing

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective. Chapter Timestamps: 0:00 Episode Open 04:30 Spiro Announcements & Updates 06:12 A Brokerage's Perspective 01:02:39 Episode Wrap-up

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business. Chapter Timestamps: 0:00 Episode Open 02:21 Spiro Updates 03:55 Spiro Sync Gathering 06:13 Top 5 Things to do in Slow Season 44:17 Episode Wrap-up

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it has, maybe it hasn't.)  Have you found that challenging to integrate into your workflow?  Todd, Shannon and Craig talk with Nick Narodny, owner of Titus.  What is Titus?  Watch or listen to find out more about how Titus can integrate into Spiro and make agent pay at close possible for your real estate media business! Click Here to sign up for the Titus Pay at Close Spiro integration waiting list! Chapter TImestamps: 0:00 Episode Open 04:48 Industry Events Rundown 08:39 Nick Norodny / Titus Introduction 09:26 Titus: Pay at Close for Realtors 48:00 Episode Wrap-up

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business! REPP 2025 Conference: http://repplaunch.com/repp2025 PMRE 2025 Conference: http://pmreconference.com Spiro Sync Event: https://www.facebook.com/share/v/15nKXvL9ge/ Chapter Timestamps: 0:00 Episode Open 07:07 Conference Info 08:18 Spiro Updates 08:30 Titus Feature coming to Spiro 09:11 Plug the Leaks 48:25 Episode Wrap-up

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo? Interested in Eli Jones REPP Conference? Find out more at http://repplaunch.com/repp2025 Also be sure to check out the PMRE Conference! Details are available at: http://pmreconference.com Chapter Timestamps: 0:00 Episode Intro 01:15 Craig Getting a Tattoo? 06:06 Spiro Sync 07:22 REPP Conference 07:38 PMRE Conference 08:35 Titus - Pay At Closing 13:16 A Day in the Life of Craig 48:59 Episode Wrap-up

What would you do, or do differently if you had to start your business over today?  Would you do the same initial setup of your business?  Would your business development effort (sales) look the same?  Would you hire employees or contractors the same way or in the same order?  What would you do the same, and what would you do differently?  Listen in to think through what you would do or not do, and what Todd and Craig may do differently or the same. Chapter Timestamps: 0:00 Episode Open 04:37 Spiro Updates 05:32 Spiro Sync Event 06:24 Industry Conferences 08:05 If You Had to Start Over 39:45 Episode Wrap-up  

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvantages, and how you can develop and grow a consistent system for your new client acquisition efforts! Chapter Timestamps: 0:00 Episode Open 02:58 Do you Enjoy What You Do? 03:56 - The Power of Gratitude 04:57 Spiro Updates 05:27 Real Estate Media Conferences 06:42 Techniques Don't Build Business 53:16 Spiro Sync Event 55:59 Episode Wrap-up

What will help you grow your real estate media business faster and larger?  Just the right camera and gear, or sound business principles that you can apply consistently?  Todd and Craig argue:  It's not about the camera.   Chapter Timestamps: 0:00 Episode Open 01:54 Industry Conferences 05:12 Spiro Updates 06:05 Spiro Sync Gathering? 10:49 Growth Isn't About the Camera 54:11 Episode Wrap-up

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working for you and your clients! Chapter Timestamps 0:00 Episode Open 03:30 Spiro Team Introductions 06:03 Concierge Onboarding Program 44:06 Conferences in 2025 45:38 Episode Wrap-up

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as homes are sitting longer in the market? Chapter Timestamps: 0:00 Episode Open 02:38 Spiro Updates 06:03 Spiro Onboarding Options 10:47 2nd Qt. Review/3rd Qt. Forecast 47:50 Episode Wrap-up