Leading Brand Transformation: A Masterclass with Doug Zarkin

In this episode of The Speed of Culture, Matt Britton chats with Amanda Rassi, the Senior Vice President and Chief Marketing Officer at The Michaels Companies. Amanda explores the evolving retail landscape, the role of customer data in marketing, and how Michaels fosters creativity through its products and community initiatives. Follow Suzy on Twitter: @AskSuzyBizFollow Amanda Rassi on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing. Follow Suzy on Twitter: @AskSuzyBizFollow Doug Zarkin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, host Matt Britton sits down with Alicia Tillman, CMO of Delta Air Lines. They discuss the importance of core consumer expectations, the future of experiential marketing in engaging modern consumers, and how Delta continues to innovate and lead in the aviation industry.Follow Suzy on Twitter: @AskSuzyBizFollow Alicia Tillman on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton chats with Monica McGurk, CEO of the North America Business Unit at Tropicana Brands Group. Monica shares insights on sustaining innovation within a legacy brand, balancing career ambitions with personal passions—like fiction writing—and strategies for keeping Tropicana culturally relevant and consumer-focused.Follow Suzy on Twitter: @AskSuzyBizFollow Monica McGurk on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton speaks with Ben Keighran, the entrepreneur, visionary, and CEO behind the sports streaming platform, Caffeine. They explore the evolution of live broadcasting, the pivotal role of gaming in media, and how Caffeine is carving out a unique niche by combining interactivity with entertainment. Follow Suzy on Twitter: @AskSuzyBizFollow Ben Keighran on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, host Matt Britton sits down with Nicole Lapin, the Founder of Money News Network. They explore Nicole's journey from a young journalist to a financial news powerhouse, her mission to demystify financial jargon, and the creation of the Money News Network. Follow Suzy on Twitter: @AskSuzyBizFollow Nicole Lapin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Lynn Teo, CMO of Northwestern Mutual to discuss the evolving landscape of brand strategy within the finance sector. They explore Northwestern Mutual’s approach to connecting with Gen Z, the significance of fostering meaningful consumer relationships, and the role of technology in enhancing customer experiences. Follow Suzy on Twitter: @AskSuzyBizFollow Lynn Teo on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton speaks with Sophie Bambuck, Chief Marketing Officer of The North Face. They discuss Sophie's career trajectory, the significance of brand innovation, and the organic intersection of outdoor apparel with street fashion.Follow Suzy on Twitter: @AskSuzyBizFollow Sophie Bambuck on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

For The Speed of Culture’s 100th episode, Matt Britton sits down with Andrea Hopelain, GM and SVP of Publishing at EA SPORTS. They delve into the evolution of digital marketing, the role of fandom in brand building, and the future of gaming and sports interactivity. Follow Suzy on Twitter: @AskSuzyBizFollow Andrea Hopelain on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture, Matt Britton sits down with Pat O'Toole, CMO at Burger King to discuss marketing in the fast-food industry. They dive into Burger King’s innovative Million Dollar Whopper Contest, how AI is reshaping consumer engagement, and the power of personalized marketing. Follow Suzy on Twitter: @AskSuzyBizFollow Pat O'Toole on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.