Beyond the Follow: Influential on creator marketing as real media spend

This episode of The Speed of Culture podcast welcomes Claudine Cheever, the Chief Marketing Officer at Pinterest. Claudine outlines how the platform is evolving from a space for major life projects to a daily companion for shopping and creative inspiration. She details the importance of the intention economy, the role of visual search in fostering human curiosity, and why encouraging users to step away from their screens instead of going deeper into it is actually a winning business strategy. The conversation also examines her career journey through the world of advertising and her perspective on radical ownership as a leadership superpower.Follow Suzy on Twitter: @AskSuzyBizFollow Claudine Cheever on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture podcast, Matt Britton connects with Mark Notarainni, EVP & General Manager of Intuit’s Consumer Group. They discuss how consumer finance through platforms like TurboTax and Credit Karma have evolved over the years. The conversation covers how AI helps people manage debt, the power of human expertise in digital tools, and why financial literacy is hitting younger generations differently.Follow Suzy on Twitter: @AskSuzyBizFollow Mark Notarainni on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Sarah Lane, Chief Marketing Officer at CarMax, joins Matt Britton on the Speed of Culture podcast to detail how the brand transformed the automotive retail experience through transparency and a commitment to women’s sports. Sarah explains the journey from local team sponsorships to high-profile national partnerships with the WNBA and NBA, highlighting how authentic fan engagement builds lasting trust. The conversation also covers the impact of emerging technologies like Large Language Models on the car-buying process.Follow Suzy on Twitter: @AskSuzyBizFollow Sarah Lane on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

This episode of The Speed of Culture podcast features Alison Payne, Chief Marketing Officer at Heineken USA. Alison explains how one of the world’s most recognizable beer brands stays culturally relevant without forgetting what it authentically stands for. She breaks down the changing role of live experiences, fandom, creators, AI, packaging and non-alcoholic beer, while sharing why strategic restraint and protecting creativity are essential leadership skills for modern marketers.Follow Suzy on Twitter: @AskSuzyBizFollow Alison Payne on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Seth Matlins, Founder of The Wisdomous Company and host of the Create or Destroy: Reimagining Marketing podcast, joins Matt Britton where they discuss what forces move the industry in 2026. Seth provides a new perspective on why common data about executive tenure is often misunderstood and why the ability to see across the whole organization is now the most valuable skill for any leader. How do brands build emotional connections through identity? And what is the best way to prepare for the future? These are questions they get into in this episode.“Create or Destroy: Reimagining Marketing” with Seth Matlins is produced by Vox Media Podcast Network in partnership with The Wisdomous Company, with new episodes releasing every Tuesday wherever you get your podcasts.Follow Suzy on Twitter: @AskSuzyBizFollow Seth Matlins on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, Founder and CEO of Influential. Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue. He talks about how data and measurement turned a novelty into an enterprise media channel, the realities of bots and AI slop, and his experience of building a business with your closest friends and family.Follow Suzy on Twitter: @AskSuzyBizFollow Ryan Detert on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Ajit Mohan, Chief Business Officer at Snap, joins The Speed of Culture podcast to explore the fundamental shifts redefining the digital landscape. The discussion covers the transition from public feeds to private messaging and how augmented reality serves as a bridge to the physical world. Ajit shares insights into Snap's unique audience reach and the role of AI in creating neutral distribution platforms for brands. The episode concludes with a look at the future of wearables and the importance of adaptive leadership in a rapidly accelerating industry.Follow Suzy on Twitter: @AskSuzyBizFollow Ajit Mohan on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Speed of Culture podcast, Matt Britton welcomes Claire Nance, the Senior Director of Marketing Communications at Microsoft's Xbox Media Solutions. Claire explains the transition of the gaming business following Microsoft's acquisition of Activision Blizzard and how the company now offers a full spectrum of opportunities across mobile, PC, and console. The discussion focuses on the global reach of 3.6 billion gamers, the role of mobile gaming in providing universal access, and why the industry must move past outdated stereotypes to understand the modern gaming audience. Claire also shares her philosophy on player-first advertising and her non-linear career path that led her into one of the most immersive sectors of entertainment. Follow Suzy on Twitter: @AskSuzyBizFollow Claire Nance on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Marketers often find themselves caught between the promise of high-tech innovation and the reality of fragmented consumer data. Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, joins Matt Britton on The Speed of Culture podcast to discuss how established analytical frameworks are finding new life in the era of artificial intelligence and privacy changes. The discussion highlights why the most significant hurdle in digital transformation often involves the human element rather than the software itself.Follow Suzy on Twitter: @AskSuzyBizFollow Matt Spiegel on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.

Terence Reilly, Chief Brand Officer at Crocs, Inc., joins the Speed of Culture podcast to discuss the mechanics of building brands that define their categories. The conversation covers the intentional changes that turned functional items into global lifestyle symbols through the power of community and clear leadership vision. Listeners will discover how responding to authentic cultural moments can lead to unprecedented brand awareness and loyalty.Follow Suzy on Twitter: @AskSuzyBizFollow Terence Reilly on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.