Ep 36: Ashley Schapiro - American Eagle, VP Marketing & Media

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU! In the biggest time of year for retail, we welcome Ashley Schapiro, VP of Marketing, Media, Performance & Engagement at American Eagle Outfitters. Ashley shares: 👖 Why jeans are the secret to brand loyalty. 🌍 Lessons learned from opening 16 global markets at Coach. 😬 Her biggest career blunder (hint: pallets + oceans = chaos). 🎯 How to balance fast fashion trends and Gen Z’s fickle loyalty. Plus, we tackled the evolution of TikTok, AI’s impact on marketing, and how retail is changing forever. 🎧 Don’t miss it! Listen now to all episodes. A huge thanks to our sponsor Leadfeeder for helping us spot opportunities before they leave the site!

What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? 🎶🚁 In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others can’t replicate—from a powerhouse sales force to innovative video solutions. Key Highlights: 📱 Mobile as life’s remote control 📺 Tackling CTV’s biggest challenges 🚁 BTS of KARGO’s Cannes drone show 📈 Growth through self-learning

In the second of our two "live" interviews at ANA Masters of Marketing, we got to chat with Marnie Kain, Grubhub’s VP of Brand and Creative. She brought so many insights on what’s driving brand marketing forward: ✨ Putting Customers First – Grubhub’s focus on delivering real value, including $0 delivery for Prime members! 🍔 Agency Life vs. Brand Side – Marnie’s big leap from agency life and the lessons she’s picked up along the way. 📊 Unlocking Trends – Moving beyond data to understand what customers really care about. 🤖 AI in Creativity – How AI is enhancing—not replacing—creativity, letting marketers focus on the big stuff. 🎨 Supporting Local – Marnie’s mission to bring her favorite local restaurants onto Grubhub. Listen to hear her take on marketing’s future, community, and creativity.

It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating today’s complex digital ecosystem. From staying adaptable in a fast-paced landscape to making data-driven decisions that count, Jeremy offers a unique perspective on modern marketing strategy. He also delves into future trends in commerce and consumer behavior, breaking down what brands need to know to remain competitive.

In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths. From navigating the evolving world of client partnerships to leveraging AI tools like Waldo, Matt Weiss provides a fresh perspective on how today’s marketing leaders can stay ahead of the curve. Whether you're curious about the future of marketing, intrigued by AI’s role in strategy, or interested in the power of advisory work, this episode is packed with valuable insights.

In this episode of The Snarketing Podcast, we’re joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and well—but thriving! 🚀 From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is reshaping media strategies, and why some of the biggest digital platforms, like Facebook and Google, are doubling down on OOH to supercharge their campaigns.

Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker. These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the cost. Tune in as Eric and Brett reveal their secret sauce for winning client pitches with micro CVs, the hidden value in charging for creative work, and why flexibility is key to navigating today's chaotic marketing landscape. Plus, they spill on why CMOs are turning to X&O as their go-to problem solvers for urgent brand strategy challenges. Whether you're a marketing leader or agency pro, this episode is packed with insights on how to adapt, thrive, and rethink what an agency can do.

🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: 🔥 The 70-20-10 rule for balancing innovation with proven strategies 📊 How brands like Buffalo Wild Wings use cultural partnerships to stay relevant 🛍️ Why influencers are becoming the key to frictionless shopping 🌍 The convergence of commerce, content, and culture, and what that means for the future 🥬 And yes, saving celery during the Super Bowl! Listen to Colleen’s practical advice on managing complexity while driving growth and innovation. 🎧 #MarketingInnovation #Leadership #RetailMedia #BrandPartnerships #FutureOfMedia #SnarketingPodcast #ColleenHotchkiss

What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! 🦁 Here’s what you’ll discover in this must-listen episode: 🔍 The $35 Billion Influencer Marketing Revolution: How this industry is transforming the way brands connect with audiences. 🏆 Why Micro and Nano Influencers Rule: The surprising sweet spot that’s driving the biggest returns in influencer marketing. 💰 Monetizing Niche Accounts: Ryan’s journey from creator to CEO and the secrets behind turning niche passions into profitable businesses. 🤝 Partnerships That Pay Off: The five-year “dress rehearsal” with Publicis that led to a game-changing acquisition. 🔮 The Future of Influencer Marketing: Insights from Ryan’s experience at the White House Creator Economy Summit and what’s next for the industry. This episode is packed with insights that every marketer, entrepreneur, and creator needs to hear. Whether you're looking to sharpen your strategy or just want to hear from one of the industry’s top minds, this conversation is not to be missed.

No, the same last name is not a coincidence. For the first time, a husband and wife tandem join as co-guests. In this episode of The Snarketing Podcast, we dive deep into the ever-evolving world of digital media with two marketing powerhouses—Traci Spiegelman, VP, Global Media at Mastercard, and Josh Spiegelman, SVP, Entertainment and Sports Partnerships at Burns Entertainment. 🎧 Highlights: - Their hilarious take on backseat driving, how they met, and working together. - Traci’s innovative work on an inclusive GenAI chatbot. - Josh’s journey in transforming brands and why working with athletes can be harder than working with animals and kids. - And yes, a bit of “in-home marketing” that’ll make you smile, with the help of Leo Messi. - A newlywed game-styled lightning round gone awry. If you're curious about blending work and home life while staying ahead in the marketing game, you won’t want to miss this one.