EP245: Mitch Sullivan, Trainer/Coach at Copywriting for Recruiters - The ‘3P’ Rule for Winning on Linkedin

We’re back with another solo episode from the host, Lysha Holmes! Not only is Lysha the voice behind this podcast, but she's also the founder of Qui Recruitment, a Rec2Rec agency she launched in 2005, specialising in placing fee earners into the recruitment industry within the UK. Lysha’s journey into Rec2Rec began in 2002, after starting her career as a headhunter in engineering—an industry shift that ultimately led her to build Qui into a thriving, 100% inbound business.In this episode, Lysha shares her proven, practical steps for creating an inbound business in permanent recruitment. She’ll walk you through the five essential steps every perm recruiter can follow to build a 100% inbound business! Develop a strong brandProactively generate referralsOperate with integrityStay proactiveRinse and repeat!Connect with Lysha here - https://www.linkedin.com/in/lyshaholmesr2r/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Mitch Sullivan is a recruitment industry veteran with over 34 years of experience spanning both agency and in-house roles. Now a coach and trainer to the industry - he is most well known for Copywriting for Recruiters, which he established over 9 years ago - a transformative training program that equips recruiters with repeatable strategies to attract more qualified candidates through standout job adsIn this episode Mitch shares:The 3Ps framework for LinkedIn contentLeadership posts on Linkedin  AI in job advertsWhether you're a recruiter or just looking to build your personal brand, this conversation is packed with actionable advice to help you stand out in a competitive market.Connect with Mitch here - https://www.linkedin.com/in/mitchsullivan/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Helen McGuire is a passionate leader and innovator who has made a profound impact on the Diversity, Equity, and Inclusion (DEI) landscape. Helen's journey is nothing short of remarkable — from ex-DJ to board advisor, fellow podcaster, and successful exited CEO & Co-Founder of a recruitment-led business.Helen's experience and insight into DEI are reshaping industries, and in this episode, she shares:What DEI truly means and why it matters to you.How can we improve our industry's approach to DEI and better educate our clients?Her personal story of successfully exiting her company and lessons learned.The realities of balancing a career as a parent.Connect with Helen here - https://www.linkedin.com/in/helenmcguireme/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Leanne Finnigan is the Managing Director of Jobwise, she joined as an administrator in 1993 and has worked her way up to the top. With decades of experience in the recruitment industry, Leanne shares her personal evolution from recruiter to leader, and her vision for the future of Jobwise.Leanne’s leadership has been widely recognised, earning her the titles of Corporate Business Woman of the Year (2011) and Inspiring Leader of the Year (2015) at the Women in Business Awards.In this episode, Leanne discusses:Her career progression and the lessons learned along the wayWhy focusing on local clients leads to long-term successThe importance of creating a culture where employees thrive and never want to leaveHow recruitment models can outsmart the rise of AI in the industryConnect with Leanne here -https://www.linkedin.com/in/leannefinnigan/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Victoria Fordshaw is an inspiring entrepreneur who has been in the recruitment industry since 2010 who launched her own agency in 2023 - 4sure Recruitment, specialising in engineering and manufacturing talent.In this episode, Victoria shares:Her story behind launching 4sure Recruitment and why she decided to take the leap into starting her own agency after over a decade in the industry. With recruitment being such a crowded field, she provides valuable insights on how to stand out and create a unique identity in a highly competitive market.Why she decided to go down the community route to launch her business rather than going alone. Whether you're thinking of starting your own recruitment business or looking for ways to differentiate your services, this episode is packed with practical advice and inspiration!Connect with Victoria here - https://www.linkedin.com/in/victoria-forshaw-b306b83b/Recruitment -----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Kate is the dynamic Founder of CORAL and Co-Founder of Harvey Jacob. With over 20 years of expertise in providing talent solutions across the UK, UAE, Sydney, London, and the USA, Kate has helped shape recruitment businesses and grow them into successful enterprises.As the Founder of CORAL, Kate focuses on helping recruitment businesses thrive by building strong talent teams and creating recurring revenue streams. In this episode, Kate shares:  Core elements of running a successful contract recruitment business Insights into launching and maintaining a recurring revenue stream.The traits that make a great contract recruiter and how to build a sustainable business model around it. The art of setting boundaries and managing the balance between business and personal life—particularly how to successfully maintain a strong working relationship alongside a marriage.This episode is packed with actionable insights for business leaders, recruiters, and entrepreneurs looking to grow their talent solutions business while achieving work-life harmony. Connect with Kate here - https://www.linkedin.com/in/kate-cross-hj/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Kicking off Season 5 with the one and only Jo Major - the Founder of Diversity in Recruitment and one of our new podcast partners! Perfect timing too as we celebrate International Week of Happiness at Work and National Inclusion Week! 🌍✨In this episode, we’re joined by the incredible Jo Major—a leading voice in Diversity, Equity, and Inclusion (DE&I) with over two decades of experience in recruitment. As the founder of Diversity in Recruitment, Jo improves recruiters' and hiring managers' performance and results through Diversity, Equity, and Inclusion training, e-learning, audits and advisory services. Jo has been a catalyst for change, reshaping recruitment cultures to attract underrepresented talent, elevate candidate experiences, and enhance the impact of recruiters.In this episode, Jo covers:Diversity in recruitment and why intersectionality matters to youHow every listener can make an impact on their DE&I strategyThe role of data in driving inclusive changeHow AI influences DE&I in hiringAnd, most importantly, how we can all strive to be more human in our approachListen in to discover actionable insights that can help drive real change in your workplace!Connect with Jo here - https://www.linkedin.com/in/jomajordiversityinrecruitment/?originalSubdomain=uk-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed and delivered by experienced recruiters, giving your teams the insight, tools, and confidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

That’s a wrap on Season 4! 🎉I’m incredibly grateful for your support as we conclude another phenomenal season. We've had the privilege of hosting guests from around the world—industry leaders and key players who’ve shared invaluable insights.I hope you've learned, felt inspired, and enjoyed each episode as much as we have.If you haven’t already, make sure to like and subscribe to our podcast. Follow our YouTube channel, TikTok, and LinkedIn podcast page to stay updated on all the latest news.www.youtube.com/@therecruitersrecruitmentpod https://www.linkedin.com/showcase/the-recruiters-recruitment-podcast/?viewAsMember=truehttps://www.tiktok.com/@recruitersrecruitmentpod?_t=8p71YXdmGw5&_r=1We’re excited to announce that a brand new season is coming in September, along with some big news about an additional partner!We’d love to hear your thoughts—who was your favorite guest of Season 4? -----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Inclusion Crowd works with organisations to create a credible and authentic DEI programme, they help clients attract & retain talent - as well as improve culture & engagement. Their vision is to make organisations reflective of the societies in which they operate. Find out more here https://inclusioncrowd.biz/Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Mike Ames is the go-to expert, who transitioned from a solid foundation in computer science into a thriving career in recruitment. After university, he spent over six years as a programmer, analyst, and data analyst—roles that honed his business acumen. Mike then pivoted and had a very successful career within recruitment and has since become a leading voice. Today, he is the Founder, Scalability Consultant and Coach at Flair Business Growth Consultancy and the Host of the popular live-streamed, Mike Ames Recruitment Show.In this episode, Mike shares:The Layered Approach: What it is and why it's crucial for modern recruitment.Why leaders shouldn’t be hiring 360 recruitersWhy recruiters should be considering the 'layered approach'How we can elevate ourselves as professional services How much will AI impact the resourcing model Connect with Mike here - https://www.linkedin.com/in/mspames/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Inclusion Crowd works with organisations to create a credible and authentic DEI programme, they help clients attract & retain talent - as well as improve culture & engagement. Their vision is to make organisations reflective of the societies in which they operate. Find out more here https://inclusioncrowd.biz/Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, we're thrilled to welcome Diane Prince, a highly successful entrepreneur from Arizona. Diane launched her first niche staffing agency from her home, growing it into a multi-million dollar business before selling it to a public company for $28 million. Since then, she has co-founded, scaled, and exited several staffing and recruiting firms, while also guiding countless entrepreneurs in building their own successful agencies.Diane shares her insights on:The strategies she used to build, scale, and exit multiple businessesKey factors that drive successful business growthPractical advice for entrepreneurs looking to enter the US marketHow to create and sustain recurring revenue streamsDon't miss this episode, which is packed with valuable lessons from a true industry leader.Connect with Diane on LinkedIn: https://www.linkedin.com/in/dianeprincejohnston/-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Inclusion Crowd works with organisations to create a credible and authentic DEI programme, they help clients attract & retain talent - as well as improve culture & engagement. Their vision is to make organisations reflective of the societies in which they operate. Find out more here https://inclusioncrowd.biz/Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy