The Rebooting Show podcast

Google Zero by the numbers

2026-10-22

The Rebooting Show

0:00

35:05

Sharon Profis, vp of audience innovation at Raptive, joins me to walk through what the company is seeing across its network of 7,000 publishers and creators. Google traffic is still declining, and the smallest sites are getting hit hardest. We get into...

Fler avsnitt från "The Rebooting Show"

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Sara Fischer, media correspondent at Axios, kicks off our Media 2031 series, which looks at the trends reshaping the media business now and where they lead in five years. We talk about Google Zero and AI becoming the front door to content, and why the ...
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Google Zero by the numbers
2026-10-22
35:05
Sharon Profis, vp of audience innovation at Raptive, joins me to walk through what the company is seeing across its network of 7,000 publishers and creators. Google traffic is still declining, and the smallest sites are getting hit hardest. We get into...
Reuters' Paul Bascobert on the AI production shock
2026-10-20
43:52
Publishers know how to live through distribution shocks. AI is a different kind of disruption. Reuters president Paul Bascobert argues it’s a production shock, one that pushes the cost of commodity content toward zero and squeezes out any business with...
The anti-AI bet on print
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40:57
Adam Reek and Bradley Roe spent 16 years building Peloton magazine, sold it to Outside, and watched it get shut down. Then they started over. Fausto is a high-end print magazine about cycling as a lifestyle. Adam and Brad explain why they've opted out ...
Inside the knowledge creator business
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50:58
Josh Kaplan is co-founder and CEO of Smooth Media, a talent management company for knowledge creators: people like Joanna Stern, Matt Wolf, Cat GPT and the Breaking and Entering guys. Smooth started out selling newsletter and consulting services to cre...
The Lever's David Sirota on challenging 'corporate media'
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56:45
The Lever founder David Sirota joins me to discuss why corporate media still sets the terms of the political conversation, even as its business model weakens. We get into the opening for independent investigative outlets, why reader funding brings its ...
The Atlantic’s Nick Thompson on preparing for a post-web world
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23:43
The Atlantic CEO Nick Thompson is preparing for a media business where the web plays a far smaller role. That could mean more print issues, stronger relationships between readers and individual writers, and new ways to get paid when AI agents become th...
The Guardian's Anna Bateson on adapting to AI
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30:09
The Guardian CEO Anna Bateson is a realist. She sees the need to prepare for when publishers are connecting information to AI pipes. “Our website may become something that is more of a service to agentic audiences rather than where you have the majorit...
The mushy middle of AI adoption
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48:24
Publishers are adding AI tools, but the news product remains largely unchanged. Martin Schiori, former deputy publisher and AI lead at Sweden’s Aftonbladet and now co-founder of newsletter startup Hint Media, joins Brian Morrissey to discuss where that...

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