Brands: Being successful and staying at the top

In the latest episode of The Porsche Podcast, host Sebastian Rudolph welcomes Pixar creative consultants Bob Pauley and Jay Ward, known among other things for their work on the animated ‘Cars’ franchise. A 911 known as Sally Carrera plays a leading role in the 2006 film. Now, as part of Porsche's Sonderwunsch program, Sally has been brought to life as a unique road-legal car. Find out the story behind the cooperation, and where Bob and Jay get the inspiration for their characters.

This podcast episode is about nostalgia, passion, and community spirit. In short: "Luftgekühlt" - not only a characteristic of an engine, but also a happening in Los Angeles that brings the Porsche community together. Patrick Long, founder of this event, Porsche factory driver and Le Mans winner, is the guest in this episode. Host Sebastian Rudolph talks to him about his motives for "Luftgekühlt," racing successes, and the relationship between Porsche and the USA.

It has been roughly a year since we published the first episode of The Porsche Podcast. Now we can take a look back at an inaugural season of exciting topics. Not to mention the entertaining guests we welcomed from all walks of life, who gave some fascinating insights into many different subjects. We talked about team spirit, building brands and careers and – of course – the world of Porsche. The most memorable moments from the first season of The Porsche Podcast are revisited in this new ‘Best Of’ episode.

The spirit of sport is part of the DNA at Porsche, as it is for the two guests of this episode. Both are professional athletes and made it to the top: the golfer Paul Casey and the works racing driver Kévin Estre. What does it take to fulfil the dream and become a professional athlete? What qualities are crucial? And how do you prepare for big events like the Porsche European Open or the 24-hour race at Le Mans? Together with Host Dr. Sebastian Rudolph the two sportsmen are talking about the beginnings of their sporting careers and how rocky the road from rookie to professional can be.

Only very special Porsche vehicles get to feature ‘GT’ in their name. The abbreviation generally stands for ‘gran turismo’ and can loosely be translated as ‘great ride’ but at Porsche, the two letters also mean something else – racing with road approval. In episode 2 of the podcast, Frank-Steffen Walliser – the man responsible for the 911 and 718 model series, including the GT cars – and former racing driver and Porsche brand ambassador Mark Webber get to the bottom of the GT legend.

In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding? Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.