The Podcast SEO Hack That Nobody Talks About

Today, Louie talks through creating show notes and descriptions - what they are, what you need to include, how long they should be and more. He shares some of the insider tips and tricks podcast agencies use when writing show notes for their clients.  When written well, show notes are a powerful SEO tool that feeds the algorithm with keywords and relevant information, helping your podcast get discovered by new listeners. Well-crafted show notes not only tempt your audience to tune in but also drive engagement and make it easy for people to connect with and learn to trust you, so you can turn them into fans, subscribers, and buyers. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  Include all of the information your viewers or listeners need to understand the episode´s message, take action and connect with you and your guests – e.g. links to sponsors, social media, products, offers, guest links etc. Show note SEO catches the attention of the algorithm and attracts more viewers. Don´t use clickbait titles, it erodes trust. But do channel that clickbait energy. Make yours catchy, but truthful. If you publish on YT make sure your account is verified. If it isn’t, your links won’t be clickable. Use time codes for the best moments to improve navigation and engagement. BEST MOMENTS “The show notes can contain lots of keywords, descriptive words that really give the algorithm a feel for what's going on in the episode.” “Titles should be catchy, ask a question or make people excited to click on the video.” “The video is the most important thing, and the show notes can help.” "Make sure you reach out to your guests. Remember, if they’re on your show, they will probably want to promote something. " “If you are going to use AI, just read it.” EPISODE RESOURCES How to set up Linktr.ee - https://linktr.ee/help/en/articles/5434134-creating-your-linktree Riverside show note features - https://riverside.com/product https://www.swellai.com/ai-podcast-show-notes VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting - but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Louie talks through how to grow your podcast. How to take it from humble beginnings with one view, 10 views, 100 views, to getting 1000s and millions of views. Including a podcast you have already launched which has not yet got as much traction as you want. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  The algorithms reward consistency. Audiences love it too, it builds trust. Enjoying your content becomes a part of their weekly rituals and you become an integral part of their life. Be authentic. People are naturally wired to turn away from those they don´t think are honest. Employ “real world” marketing methods, they are effective and, often, easy. Louie shares several during this episode. On social media, post in a way that gives the algorithms what they want. Invite guests with strong followings, and make it easy for them to share your show and collaborate. When you do this well, their audience becomes your audience too.  Create content with really high, rich keywords e.g. famous names or trends. You can piggyback off of them, feed the algorithms and get more of an audience. BEST MOMENTS “You might feel like you don't want to scream and shout about this thing that you've made, but ultimately you´ve got to bite the bullet and put yourself out there. ” “Think about who you're trying to get in touch with. Think about what platforms they might exist on.” “Make sure that you equip your guests with all the links, all the clips, all the things that they need in order to share your show.” "Even if they don't subscribe right away, they'll constantly have a stream of you, and eventually they might subscribe, or they'll just keep watching. " EPISODE RESOURCES Repurposing your content - https://podcasts.apple.com/gb/podcast/the-easiest-way-to-10x-your-content-without-re-recording/id1592722911?i=1000729186762 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Louie is an editor at Disruptive Media, so repurposing media content is his jam. There really is nothing he doesn´t know about turning a single episode into dozens of pieces of compelling content for you to post across multiple platforms, so you can build your audience. So, strap in and let Louie tell you about every last nugget that you can get out of a single podcast episode to enable you to maximise your reach. This approach enables you to record once, then profit endlessly from every single episode. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Cut-down snippets released throughout the week on platforms like TikTok and Instagram tempt people to listen to the full episode. Plan some of your snippets beforehand and include them when you record an episode. Finding snappy moments in an interview episode can be tricky, but Louie provides some great ways to create and find those golden nuggets. Ensure your camera framing provides enough headroom and chin room and that you are centred in the frame—this makes it much easier to create high-quality, engaging social clips. Check your guests' positioning too. Keep at it, keep feeding the algorithm - some things will fail, others will go viral. Add subtitles to your clips, transitions, glitches, pattern interrupts and graphics. You have seconds to grab and hold someone´s attention, all of these elements help with that. BEST MOMENTS “At the agency, when someone sends in a full length, 20-minute-long episode, we will create 7 social media clips out of that.” “Look at your favourite YouTubers or podcasters to see how they do it and try and copy their style and emulate certain elements.” “Consider what your content looks like, and think, would I watch this myself? .” "Try and plan them (snippets) into your recording. As I write the script for this episode, I will think about what my end content needs to be.” EPISODE RESOURCES Rob Moore´s channel - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

So, you've spent weeks, maybe months, recording your podcast. You've put time, sweat, blood, tears into it, and now it's finally ready to be released into the world. What on earth do you do, and will anyone even listen? In today's episode, Louie explores what to do before, during and after launch to make sure that you get the most traction and momentum possible. He shares how to guarantee your first episode has an audience, the power of engaging with niche communities, how to maintain momentum, collect reviews and attract the right guests. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways - Your pre-launch matters more than you think. Be sure to invest some time in this stage. - Re-purpose your content so you can reach out via a range of platforms. - - Focus on the ones your audience typically hangs out on. - Reach out with the help of online communities e.g. Facebook groups - Creating a bank of episodes really helps you to lock in listeners. - Make sure your guests help you build hype and share. Their audience is where many of your listeners will come from. - Celebrate every milestone and thank your audience. - Don´t give up, just learn and evolve to grow your podcast. - Tell people in the real world about your podcast and how to listen. BEST MOMENTS “Getting a big launch is all about the setup. You want people with their eyes and ears on your show before it goes live.” “Ride the algorithm a little bit. Find trends, find keywords, and make sure that you're staying hot on what is hot.” “There isn't a perfect day to launch, a better day of the week. The more important thing is that you stick to that schedule and that you are consistent.” EPISODE RESOURCES How to Create Effective Calls to Action Episode -https://podcasts.apple.com/gb/podcast/podcast-growth-hacks-creating-winning-calls-to-action/id1592722911?i=1000722569561 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Are you struggling to find your voice as a podcast host and fully engage your audience? In this episode, Louis shares five essential tips to help you become a great podcast host. He explains how to build confidence, engage your audience, and manage guests like a pro.  Discover how to prepare effectively, create a welcoming environment for your guests, master active listening, deliver your podcasts with the right level of energy and fully engage your audience. Louie’s practical strategies will help you overcome nerves and deliver compelling episodes—whether you’re flying solo or hosting with a guest.  Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Your energy is important. If you speak in a monotone, in a low tone most people will automatically switch off mentally and click away. On the other hand, being over the top will also turn people off. Louie explains how to keep your energy high enough. Train yourself to be an active listener. Louie explains how to do that and react when your guest says something you want them to elaborate on. Preparation is vital. It helps your confidence and creates the mental head space to actively listen to your guest. It enables you to be truly present instead of constantly thinking about what you are going to say next. Pause briefly each time your guest stops speaking. If they have something else to say they will be able to do so without your talking over them. It also gives you and your audience time to think. BEST MOMENTS “Tip number one is all about energy, tone and pacing. Make sure, as a host, that you are constantly thinking about how your energy is coming across.” “Listen back to yourself and see how you feel or get some feedback from a listener and then react accordingly.” “Try and be as quiet as humanly possible whilst the other person's speaking, so you're not disrupting the airwaves.” "Make sure that they (your guests) are comfortable, make sure they know that they can pause. Make sure they know that you can edit things out. Make sure that you guide them through it. " EPISODE RESOURCES Rob Moore episode – https://www.youtube.com/watch?v=KK7YqVdZjSY How to Handle Your Guests episode - https://www.youtube.com/watch?v=MWoIGMKI28Q VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

Today, Louie talks about podcast structure - what a podcast should sound like, how it should be formatted, and how to ensure each element of your podcast is delivered in an engaging way. Louie explains how to prepare an introduction that will tempt people to listen, followed by a main body that covers the points you have in mind and an outro that makes a lasting impact. He does this for both guest and solo episodes and explains the extra elements you need to add when publishing on video platforms. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] EPISODE TAKEAWAYS If you've got a guest, maybe save recording the introduction until the end of the conversation. To make the main body of your podcast compelling, structure it with clear segments, maintain a lively pace, and keep the energy high. Break up the content with transitions, games, CTAs or quick-fire questions to keep listeners engaged. Take inspiration from other successful shows. BEST MOMENTS “Having some sort of structure will allow you to pace things properly but will also allow you to keep the energy high.” “Don't drag it out. If you feel like it's coming to a natural end, end it.” "They have three very clear sections that they move between via subtle audio transitions along the way. It really keeps the pace going." “For your outro, you might want to deliver some key points where you readdress certain things or remind people of those call-to-action points.” EPISODE RESOURCES https://www.offmenupodcast.co.uk How to add video chapters - https://www.youtube.com/watch?v=pvkTC2xIbeY VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

In this episode, Louie explains how to get the most out of your podcast guests and create shows audiences can´t resist. He explains how to prepare guests before the show, including helping them get their tech set up right, making them comfortable on air, and maximizing post-interview promotion.  Whether you’re a seasoned podcaster or just starting out, discover actionable strategies to create engaging interviews and grow your audience through effective guest collaboration. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways Prepare your guests early. Explain the format, share some of your questions, and make sure they understand how to set their room up to make a good quality recording or have directions to the recording studio. On the day, check that they are framed properly on the screen and that their sound is good. Help your guest to relax by having a brief chat before starting the recording. Your podcast interviews will be much more interesting. Begin the conversation with an engaging question instead of their backstory. Promote your guest’s services throughout the episode, not just at the end. Keep in touch and encourage them to share the episode by sending them clips and asking if they know any other potential guests. BEST MOMENTS "Anything, I promise you, anything, will be better than the inbuilt microphone in their laptop or webcam." “There is nothing worse than having to end a podcast early because your guest wasn't prepared for how long they were going to be there.” "Remember you are the host, and you know the most. You need to coach them through this process." "Make sure that they're sat up straight, that they're looking into the camera, that there's no weird angles or anything like that." "Promote their stuff so they feel like it was worth it." VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

#286 TPP – The Top Mistakes Podcasters Make and How to Avoid Them DESCRIPTION Louie talks about the top mistakes he has seen clients make during the 6 years he has spent working as a podcast editor. Some of these are mistakes that even his most amazing clients make. In some cases, episode after episode. With this in mind, Louie shares some simple ways to avoid them. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Using email: [email protected] Episode Takeaways  The space you record your podcast in affects how you feel and come across to your audience, as well as the sound quality.  Your moving creates noise and vibration. Louie shares several tips to help you prevent this from ruining your podcast episodes.  Angle your microphone towards the corner of your mouth. This eliminates the plosive sounds audiences find so off putting.  A teleprompter will help you to look in the right direction and fully engage with the audience.  Wear headphones, so you can spot if your recording fails mid-episode. Make a note for the editor if you make a mistake.  Be concise. Audiences hate rambling. Working with a few bullet points helps with this issue. BEST MOMENTS “The space that you record a podcast in is very important to the sound quality and how you feel when recording.” “Imagine that the lens is a portal to your audience, and you've really got to try to look right down the lens at people.” "Avoid all costs those like sippy cup things, that's disgusting. No one wants to hear that." “At the very least, create some bullet points of where you want to start, where you want to go, in the middle, and where you want to end.” “I've even had someone do a podcast next to a runway.” VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! using email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

Louie talks through how to turn listeners into loyal fans and buyers by creating calls to action (CTAs) that actually get clicked on and grow your audience and pool of regular buyers. He explains exactly how to create and record simple, engaging CTAs that get your audience to take the action you need them to, whether that is subscribing, reviewing, booking an event, buying a course, coaching, or something else. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  The simpler the action is, the more likely it is people will do it. Subscribing, rating, or visiting a website are examples of quick and easy actions. Think about what it is that you're doing and what it is you want your audience member to do, then make it easy for them to take that action. Your CTA needs to be short, simple and give people a reason to do it. Tailor your CTA to the platform (s) you are using. Louie explains how. Put your CTA in the first third of your content. Creating a flawless CTA may take you several takes, so put aside enough time to get the job done. BEST MOMENTS “A call to action is asking someone to do something. It's a call to do an action - this can be as simple as liking, subscribing, following, rating, any of that jazz.” “With the CTAs, you can’t ask them to do too much. You've got to make it easy, clickable, one thing - one simple step.” “Like and subscribe is more of a video thing. Rating and reviewing is more of a podcast thing. So, think about what platform you want to be on and just record something.” "You want this advert to come in early, to get the most people possible. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details – email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk Email: [email protected]

Louie talks through why visuals define your podcast. He talks about why the appearance of your podcast matters through branding, identity and more. He shares tips on how to make your podcast appealing and stand out across different platforms, and the things you need to consider when creating podcast visuals and branding. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! [email protected] Episode Takeaways • Spend some time thinking about your branding and how you want to come across visually to your audience. • Do you already have branding, and if so, consider if this still works for you and your podcast and if it is something you want to change. • If you want to be the forefront of your brand then you need to spend some time thinking about how that will look, including quality photography of yourself. • When designing your branding, you need to think about scalability, that is that it will work larger and smaller than originally designed. • Thumbnails are one of the first things your audience will see when they are suggested your content, so it's important these look professional. BEST MOMENTS “You must avoid using any low-quality photos.” “That’s why it’s really important to get a professional to create your artwork.” “Thumbnails are on of the first things your audience sees.” "Branding is literally everywhere" VALUABLE RESOURCES Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: [email protected]