The Pocket MBA podcast

Resource-based view and the VRIO framework

2026-03-28
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The Resource-Based View (RBV) of the firm is a strategic framework that shifts focus from external market conditions to a company's internal tangible and intangible assets. Central to this perspective is the VRIO analytical framework, which evaluates whether resources are Valuable, Rare, Inimitable, and supported by the Organisation to determine their potential for creating a sustained competitive advantage.

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