The Pinsent Masons Podcast podcast

26: Why retailers won’t get the benefit of AI until they improve the quality of their data, with the inventor of Tesco’s Clubcard

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Retailers must improve their data quality if they are to benefit from AI says Edwina Dunn, the retail data science expert who launched market-changing mass customisation scheme, the Clubcard. And Florian Traub advises on how best to manage that data.

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