Sunil Gupta on Data-Driven Digital Marketing Strategies

In this episode of The Parlor Room podcast, host Chris Linnane sits down with Harvard Business School Professor Nancy Koehn, an expert in crisis leadership, to discuss how crisis brings out extraordinary leadership, highlighting key characteristics like self-awareness, emotional intelligence, ambition, and courage. They explore how empathy inspires and motivates, emphasizing that great leadership comes in all shapes and sizes. GUEST Nancy Koehn, Baker Foundation Professor, James E. Robison Professor of Business Administration  RESOURCES HBS Online’s interactive lesson with Professor Nancy Koehn (https://hbs.me/yck58wv9) Koehn’s latest book, Forged in Crisis (https://hbs.me/49ksds8w) Related HBS Online blog posts: Authentic Leadership: What It Is & Why It's Important (https://hbs.me/3azfem54) Leadership vs. Management: What’s the Difference? (https://hbs.me/sm8uuc5f) 5 Characteristics of a Courageous Leader (https://hbs.me/5bfmkc9y) 3 Examples of Courageous Leaders & Lessons You Can Learn From Them (https://hbs.me/3rkh75u4) Leadership Under Pressure: 3 Strategies for Keeping Calm During a Crisis (https://hbs.me/y77z49ev) Watch on Youtube: https://hbs.me/ycxxw6pk

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Felix Oberholzer-Gee, an expert in strategic management, to explore key frameworks and concepts in business strategy. They discuss disruptive innovation, shifting industry dynamics, and the importance of strategic flexibility. Oberholzer-Gee also shares insightful examples of how today’s leading companies create value. GUEST Felix Oberholzer-Gee, the Andreas Andresen Professor of Business Administration at Harvard Business School. RESOURCES HBS Online's Business Strategy course (https://hbs.me/yckhjunp) Oberholzer-Gee’s latest book, Better, Simpler Strategy (https://hbs.me/yc7c6v4p) Related HBS Online blog posts: How Online Strategy Courses Boosted Anna Krupnova’s Confidence & Career (https://hbs.me/yzna9jbj) Business Strategy vs. Strategy Execution: Which Course Is Right for Me? (https://hbs.me/yzcj7c9k)  Willingness to Pay vs. Willingness to Sell: What’s the Difference? (https://hbs.me/2p9yaubh) How to Develop a Business Strategy: 6 Steps (https://hbs.me/2p8pcu92)  What Is Business Strategy & Why Is It Important? (https://hbs.me/yp4ktctb)

In this episode of The Parlor Room podcast, Chris sits down with startup advisor, founder, and Harvard Business School Professor Christina Wallace to discuss the critical role of building an entrepreneurial mindset. Wallace breaks down the distinctions between traditional marketing and entrepreneurial marketing, illustrating how mindset plays a pivotal role. She delves into the core principles of entrepreneurial marketing, emphasizing how curiosity and embracing uncertainty can drive meaningful results—far beyond a sales-driven approach. Plus, Wallace shares valuable insights on identifying your strengths and leveraging them to carve a fulfilling career path. GUEST Christina Wallace, Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School  RESOURCES HBS Online's Entrepreneurial Marketing course (https://hbs.me/5bd39zr4) Wallace’s latest book, The Portfolio Life (https://hbs.me/msc4a74u) Related HBS Online blog posts: Develop an Entrepreneurial Mindset & Deep Marketing Expertise with HBS Online’s New Certificate Course & Marketing Learning Track (https://hbs.me/659v25bd)  HBS Online Courses Prepared This Young Professional to Jump from Industry to Entrepreneurship (https://hbs.me/4vt7un8w) Growth Mindset vs. Fixed Mindset: What's the Difference? (https://hbs.me/48kr9sc9)  How One Health Care Leader Advanced Her Career by Becoming Comfortable with Being Uncomfortable (https://hbs.me/k82798by)  3 Entrepreneurs Who Made Their Ideas Winning Realities (https://hbs.me/yckw3fbn)  Watch this episode on YouTube: https://hbs.me/yuds3ku4

In this episode of The Parlor Room podcast, Chris sits down with Harvard Business School Professor Anthony Mayo, who offers expert insights into leadership skills and organizational change. Mayo discusses how individual leaders and companies can thrive in dynamic environments, emphasizing the qualities that set great leaders apart: emotional intelligence, high standards, empathy, and resilience. Aimed at those aspiring to lead or already in leadership roles, the episode highlights how effective leaders bring out the best in others. Mayo also emphasizes the importance of “letting go” as a leader by building trust, providing support, and offering feedback to foster growth and independence. Additionally, he shares valuable perspectives on giving and receiving feedback, authenticity, and the unique challenges women and people of color face in the workplace. GUEST Anthony Mayo, Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School.  RESOURCES HBS Online’s Organizational Leadership course (https://hbs.me/yckm8xmw)  HBS Online’s Leadership Principles course (https://hbs.me/2uwj6y8k) Mayo’s latest book, Race, Work, and Leadership: New Perspectives on the Black Experience (https://hbs.me/mrz4pah2) Related HBS Online blog posts: 6 Characteristics of an Effective Leader (https://hbs.me/bshckp9x)  What Can You Do with a Leadership Certificate? (https://hbs.me/y8fyrkjf)  7 Reasons Why You Should Study Leadership (https://hbs.me/4e343dcb)   Leadership Principles vs. Organizational Leadership: Which Course Is Right for You? (https://hbs.me/2p8m6cjk)   6 Leadership Skills You Need for Business Success (https://hbs.me/47z839bx)   Leadership Self-Assessment: How Effective Are You? (https://hbs.me/yyv88crp)  Watch this episode on YouTube: https://hbs.me/bdh5chav

In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization’s digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv) Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related HBS Online blog posts: How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw) 7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5) 3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p) How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma) Watch this episode on YouTube: https://hbs.me/2p8mnj39

As mentioned in Poets&Quants, The Parlor Room's second season kicks off with Harvard Business School Professor Amy Edmondson. In this episode, she sits down with host Chris Linnane to delve into the concept of "teaming" and how organizations can foster it successfully through clear communication, psychological safety, and intelligent failure. GUEST Amy Edmondson, CLIMB Faculty Chair, Novartis Professor of Leadership and Management RESOURCES Credential of Leadership, Impact, and Management in Business (CLIMB) program, HBS Online's most comprehensive offering featuring Edmondson's Dynamic Teaming course (https://hbs.me/2p9c3mvf) Professor Edmondson's books (https://hbs.me/yjcw5e7v) Related HBS Online blog posts: CLIMB Program Q&A With HBS Professor and Faculty Chair Amy Edmondson (https://hbs.me/4dnne2ct) CORe vs. CLIMB: Which HBS Online Credential Program Is Right for You? (https://hbs.me/b25beasp) What Is Dynamic Teaming & Why Is It Important? (https://hbs.me/2p8khvn5) How To Build a Psychologically Safe Workplace (https://hbs.me/yp7t66h5) 4 Characteristics of an Effective Team (https://hbs.me/cfjjprmh) Watch this episode on YouTube: https://hbs.me/yc5bbcj9

In this special bonus episode of The Parlor Room—recorded live at HBS Online's Connext 2024 conference—host Chris Linnane sits down with Jen Stave, launch director of Harvard’s Digital Data Design (D^3) Institute. They discuss artificial intelligence's transformative impact across industries, the need for global regulation, and the importance of making AI technologies accessible and affordable. This episode is a must-listen if you want to understand AI's profound implications on society and businesses. GUEST Jen Stave, Digital Data Design (D^3) Institute Launch Director RESOURCES Harvard’s Digital Data Design (D^3) Institute (https://hbs.me/y2x7vhne) HBS Online's AI Essentials for Business course (https://hbs.me/2p98zyx7) Catch up on Season 1 of The Parlor Room: Mihir Desai on Apple's Powerful Financial Model: https://hbs.me/yd84j56n Mike Wheeler on the Jazz of Negotiation: https://hbs.me/2p8zna3m Jill Avery on Building a Winning Brand Portfolio: https://hbs.me/yckzfsur Nien-hê Hsieh on Ethical AI, Decision-Making, and Investing: https://hbs.me/36sw4frv Jeff Bussgang on the Rise of AI & Raising Venture Capital: https://hbs.me/2p8p9fcu Joshua Margolis on Elevating Your Leadership Style: https://hbs.me/59st27cn Forest Reinhardt on Climate Change and the Tragedy of the Commons: https://hbs.me/2p85nasj Linda Hill on Leading Change and the Paradoxes of Management: https://hbs.me/3hbsm25b Season 1 Bonus Content (Part 1): https://hbs.me/yz22txwr Season 1 Bonus Content (Part 2): https://hbs.me/2jj2xxzs Top 8 Season 1 Q&As with HBS Faculty: https://hbs.me/46czj6dz Watch The Parlor Room on YouTube: https://hbs.me/4j99nbwc

Today, we’re sharing a special episode of Think Big, Buy Small, a new podcast from our friends at Harvard Business School. Think Big, Buy Small explores an innovative approach to entrepreneurship: acquisition entrepreneurship, with conversations exploring how to buy your own business, be your own boss, and get the financial benefits of your efforts through the approach of entrepreneurship through acquisition—like this episode, where HBS professors Richard Ruback and Royce Yudkoff chat with graduating Harvard MBA students and discuss their thoughts on becoming entrepreneurs. Listen to more episodes of Think Big, Buy Small and follow the podcast: https://link.chtbl.com/B2cH36AX?sid=parlor

In The Parlor Room's season one finale, host Chris Linnane shares his favorite questions and answers from his conversations with Harvard Business School faculty, including Mihir Desai, Mike Wheeler, Jill Avery, Nien-hê Hsieh, Jeff Bussgang, Joshua Margolis, Forest Reinhardt, and Linda Hill. Tune in for their insights into finance, conflict management, branding, ethics, sustainability, and leadership. Catch up on Season 1 of The Parlor Room: Mihir Desai on Apple's Powerful Financial Model: https://hbs.me/yd84j56n Mike Wheeler on the Jazz of Negotiation: https://hbs.me/2p8zna3m Jill Avery on Building a Winning Brand Portfolio: https://hbs.me/yckzfsur Nien-hê Hsieh on Ethical AI, Decision-Making, and Investing: https://hbs.me/36sw4frv Jeff Bussgang on the Rise of AI & Raising Venture Capital: https://hbs.me/2p8p9fcu Joshua Margolis on Elevating Your Leadership Style: https://hbs.me/59st27cn Forest Reinhardt on Climate Change and the Tragedy of the Commons: https://hbs.me/2p85nasj Linda Hill on Leading Change and the Paradoxes of Management: https://hbs.me/3hbsm25b Watch The Parlor Room on YouTube: https://hbs.me/4j99nbwc

In our second special episode featuring season one bonus content, host Chris Linnane shares exclusive, unaired clips from his conversations with Harvard Business School faculty members. Tune in for insights from Linda Hill on leadership's imperatives and developing contextual intelligence, Mihir Desai on making finance more accessible, Forest Reinhardt on learning through the case method, and Joshua Margolis on using real-world examples to teach business concepts. Catch up on Season 1 of The Parlor Room: Season 1 Bonus Content (Mike Wheeler, Jill Avery, Jeff Bussgang, and Nien-hê Hsieh): https://hbs.me/yz22txwr Linda Hill on Leading Change and the Paradoxes of Management: https://hbs.me/3hbsm25b Mihir Desai on Apple's Powerful Financial Model: https://hbs.me/yd84j56n Forest Reinhardt on Climate Change and the Tragedy of the Commons: https://hbs.me/2p85nasj Joshua Margolis on Elevating Your Leadership Style: https://hbs.me/59st27cn Watch The Parlor Room on YouTube: https://hbs.me/4j99nbwc