The Network Hour podcast

Microwave Networking

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In this episode we talk about how we are living in a society where everything seems to be microwaved or expected to be.


Engaging in professional networking with the intention to get results fast can be counterproductive and can lead to disappointment.


Here is why you should avoid using a microwave approach to networking:


1. Relationships takes time and are more valuable when you take time to get to know the person and build rapport. Quick transactional interactions fail to establish the trust and people can sense when you are fake.

2. Insincerity - People can smell bull a mile away. They appreciate the genuine interest and value in connections. A rushed approach shows your interest in self serving endeavours.

3. Missed Opportunities for True Collaboration - Relationship that are build on trust, authenticity and good rapport leads to valuable opportunities such as mentorship, collaboration and long-term partnerships. Your microwave approach will surely hinder these opportunities.

4. Do you want to be know as the selfish networker? Reputation is everything. No one will want to engage with you if your only purpose is for numero uno

5. Limited Network Growth: Quick approach might lead to a lot of networkers added to your network in the beginning but these connections are less likely to be maintained or grow over time. Deep relationship naturally expand your network as trust and mutual support develops.


To foster effective professional networking, focus on building genuine relationships by showing interest in others, offering help, and maintaining regular, meaningful interactions. Remember you have to invest the time and effort to get your ROI. If looking for a job make sure to do your research, develop your brand, and adopt a networking strategy that is well thought out and not engaging in quick superficial tactics.



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