Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

2025-07-11

The MadTech Podcast

0:00

24:30

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.

Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

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On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...
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Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

The MadTech Podcast

Fler avsnitt från "The MadTech Podcast"

MadTech Daily: TripleLift Lays Off Staff Amid Cuts; xAI Seeks USD$200bn Valuation in Next Fundraise

MadTech Daily: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany

Ella Britton of Mediaplus UK on Channel 4's AI Ad, BBC's US Approach and NHS's Less Healthy Foods Rules

MadTech Daily: WPP Appoints Cindy Rose as CEO; OpenAI Enters Browser Market to Challenge Chrome

MadTech Daily: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA

MadTech Daily: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU

MadTech Daily:Adalytics Reports YouTube Billing Advertisers for Ads on Pirated/Violent Content; Google's Hidden Search Terms Cost Advertisers Millions

MadTech Daily: Ad Industry Calls for Fossil Fuel Marketing Ban; Google Underestimates Carbon Emissions

MadTech Daily: Rising ChatGPT Referrals Fail to Match Search Drop; Google Submits New Search Proposal to Avoid EU Antitrust Fine

MadTech Daily: Google Fined $314m; X Suffers Sharpest UK Audience Drop Among Top 25 Publishers