
#267 Sander Brus — Sugar, Dopamine, Cravings & the Future of Metabolic Health
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Why is sugar so hard to resist, even when you know it is not helping your health?
Claudia speaks with Sander Brus, scientist, entrepreneur, and founder of NoSu Health, about the biology behind cravings and how to change your relationship with sugar.
After COVID temporarily took away his sense of taste, Sander stopped reaching for Coca-Cola, changed his eating habits, and lost 15 kilograms. This sparked his exploration of taste receptors, dopamine, and food reward.
They discuss how ultra-processed foods keep us coming back, why willpower alone often fails, and how glucose swings, GLP-1 medications, and satiety influence appetite.
Sander also explains NoSu Health and Gymnema sylvestre, the “sugar destroyer,” which can temporarily reduce sweet taste. Plus, discover how at-home diagnostics and AI-powered retinal imaging could support earlier detection of health risks.
IN THIS EPISODE
• Sugar cravings, dopamine, and the “bliss point”
• Blood sugar, insulin sensitivity, and GLP-1s
• Gymnema sylvestre and sweet taste receptors
• Practical ways to reduce sugar
• At-home diagnostics and AI retinal scans
• Prevention, behavior change, and enjoying life
TIMESTAMPS
00:00 Introduction
01:29 Surfing, dopamine, and big-wave risk
04:47 Claudia’s father’s stroke recovery
09:45 How losing taste changed Sander’s relationship with food
10:30 The “bliss point” and engineered food reward
12:55 How appearance and texture change how much we eat
14:22 Why sugar is so hard to resist
15:00 Dopamine and the brain’s reward pathway
15:55 Big Tobacco and Big Food
17:00 Why willpower is not enough
19:14 GLP-1s and addictive behavior
20:25 Why ultra-processed food is so difficult to resist
22:29 Why sugary breakfasts can trigger more cravings
23:19 The glucose rollercoaster
25:28 How quitting sugar changed Sander’s body
26:26 The story behind NoSu Health
27:00 Blocking sweet taste receptors
28:49 Reducing glucose spikes and crashes
29:32 Gymnema sylvestre and metabolic health
31:08 Where to start if you want to reduce sugar
31:56 How taste buds can reset
32:39 Different ways to use NoSu
35:55 Rewiring the reward response to sugar
37:20 Is sugar really as addictive as cocaine?
38:35 The science behind Gymnema sylvestre
40:00 Sugar hiding under different names
40:30 NoSu’s ongoing research
42:17 Can NoSu complement GLP-1 medications?
43:43 Sander’s other health-tech companies
44:19 The future of at-home diagnostics
47:14 Using the retina to assess cardiovascular health
48:42 Retina scans vs CT calcium scoring
50:38 Why early detection matters
53:08 AI, health technology, and behavior change
55:45 Where to follow Sander
56:31 Sander’s final longevity advice
ABOUT SANDER BRUS
Sander Brus is a Dutch scientist and entrepreneur working across metabolic health, diagnostics, sustainability, and AI. He founded NoSu Health and AUCAS Diagnostics and works with IRO on AI-powered retinal imaging for cardiovascular risk assessment.
#SanderBrus #SugarCravings #MetabolicHealth #Dopamine #UltraProcessedFood #BloodSugar #Longevity #HealthyAging
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