The Launchbox Podcast with Anjelli podcast

The Organic Boho – Copenhagen, Denmark (Part 2)

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Join Anjelli in this engaging conversation with Karina Nayja Bruun, a pioneer of the plant-based scene in Copenhagen. She candidly shares the journey of The Organic Boho from Ibiza, Spain to Copenhagen, Denmark. Hear more about Karina’s bohemian adventures, the first experiences in Roskilde festival, having business in the area next to Christiania, her thoughts on branding and the importance of being consistent in your business.


Check out The Organic Boho: https://theorganicboho.com/

Part 1 


0:47 From a big life moment to having a business in Ibiza, Spain; The bohemian lifestyle & the story behind the name

9:48 Further journey from Ibiza to Denmark, Roskilde festival and Christiania

14:30 From a “small” story to a front page in Børsen

17:00 Calling dishes like mantras

25:30 Concept and branding goals


Duration: 28:39


Part 2


0:10 Flagship Store and The “grown up” Boho 

1:47 Space, atmosphere & vibe

3:33 The Menu

5:30 Thoughts on meat substitutes

8:50 Dealing with the price changes

12:24 Insights from coming back to Roskilde festival after 5 years

15:17 The benefits of starting over and doing it simply

16:20 “What keeps you going”?

18:15 Collaboration with IRONMAN

19:50 Importance of being consistent


Duration: 24:32

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