
I Said NO: Setting Real Boundaries with Jen Fry
You don't need to be mean to have boundaries—you just need to be willing to honor them.
If saying "no" makes you feel guilty, selfish, or worried about disappointing others, this episode will help you rethink what healthy boundaries really look like
Jen Fry is a conflict literacy expert, TEDxDuke speaker, tech founder, and former NCAA volleyball coach. Through her firm, JenFryTalks, she helps leaders and organizations build cultures of clarity, accountability, and trust by turning conflict into a leadership advantage. She's the author of I Said No: How to Have a Backbone and Boundaries Without Being a Jerk.
In this episode, they unpack why boundaries are so difficult—especially for women—and how to set them without damaging relationships. You'll learn practical ways to say no, enforce your boundaries, navigate guilt, and build the confidence to advocate for yourself with clarity and compassion.
What you will learn from this episode:
- Why women often struggle more than men to set and maintain boundaries.
- The difference between saying "no" and actually enforcing a boundary.
- How micro-advocacy helps build confidence for bigger boundary conversations.
"People are habitual line steppers. They will keep pushing."
– Jen Fry
Topics Covered:
02:00 – What conflict literacy means and why it is a critical leadership skill
03:20 – Jen's personal journey with boundaries and why family relationships are often the hardest
05:00 – Why women face greater pressure to say yes and keep everyone happy
09:05 – Why Jen wrote I Said No and the power of storytelling in learning boundaries
10:40 – The true definition of a boundary and why it must involve your own actions
13:05 – Using micro-advocacy to build confidence in speaking up for yourself
18:20 – Creating new habits for yourself and the people around you
19:15 – The powerful reminder that you can leave situations that no longer serve you
21:10 – How Jen navigates friendships with chronic lateness while honoring her own needs
23:00 – The role of repair, reconciliation, and meaningful apologies in healthy relationships
24:45 – How boundaries show up physically in the body and what your emotions are trying to tell you
Key Takeaways:
"Women have the hardest time setting boundaries because they don't want to disappoint people." – Jen Fry
"A boundary is something that you set, not what someone else does." – Jen Fry
"You have to practice advocating for yourself before you can say the big no." – Jen Fry
"It's hard to do, but you're worth it." – Jen Fry
Ways to Connect with Jen Fry:
- Website: https://www.jenfrytalks.com
- LinkedIn: https://www.linkedin.com/in/drjenfry
- Instagram: https://www.instagram.com/drjenfry
- Book: I Said No: How to Have a Backbone and Boundaries Without Being a Jerk
Ways to Connect with Sarah E. Brown:
- Website: https://www.sarahebrown.com
- Facebook: https://www.facebook.com/DrSarahEBrown
- LinkedIn: https://www.linkedin.com/in/sarahebrownphd
- To speak with her: bookachatwithsarahebrown.com
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