Rebranding 101 - What We Can Learn from the ETHERFAX Rebrand

 From Terminators to robot children, artificial intelligence (AI) has graced our screens for over 50 years, shaping the cultural imagination about the future and our relationship with the world and each other. Listen to Keypoint Intelligence’s Alexia Morgan, Lee Davis, and special guest Lindsey Naples discuss some of the cultural reflections and fears behind some of the world’s most popular AI films.

IT-Harvest Founder and industry analyst Richard Stiennon makes his second 2024 appearance on The Key Point Podcast, this time to discuss the area he’s well known for: Cybersecurity. In this conversation with Keypoint Intelligence’s Carl Schell and Jamie Bsales, Richard details his latest creation—the Cyber 150, a list of the fastest-growing organizations in  today—as well as challenges, trends, and otherwise in the rapidly evolving security space.

Welcome to the first episode of AI Everywhere, Keypoint Intelligence’s latest podcast series with our very own Alexia Morgan and Lee Davis! Artificial intelligence as a technology is expanding every day, its effects are being felt in our daily lives—and here, among other things, Alexia and Lee explore fears around AI today and the potential looming shadow of an AI-filled tomorrow.

Keypoint Intelligence’s Eric Zimmerman sits down with Rich Reamer and Brian Coombs of Canon USA to explore how the company leverages workflow automation, user-friendly features, and sustainability practices to help print service providers (PSPs) thrive. The conversation also offers valuable insight into simplifying processes as well as how developing print-to-pallet workflows through strategic partnerships are creating new, profitable opportunities for Canon customers.

As document imaging providers expand into the grander IT services realm, they’re realizing that their brand might be holding them back as well as preventing even greater future success. Sarah Stepic, Director of Creative & Marketing at ETHERFAX, sits down with Keypoint Intelligence’s Lee Davis to discuss the steps that ETHERFAX took to pull off its recent rebrand, and what organizations need to consider when rebranding.

Artificial intelligence (AI), workflow automation, and a strong sustainability strategy are central to Mimaki USA’s future success, Senior Vice President Ken VanHorn details to Keypoint Intelligence’s Eric Zimmerman. Additionally, discover how Mimaki USA is helping wide format print service providers (PSPs) produce high quality products—all while keeping up with rapidly changing market demands and doing so with a reduced carbon footprint.

While signs of a cooling-off period with artificial intelligence (AI) have been seen on Wall Street and elsewhere, that doesn’t mean it’s a bad thing—quite the contrary, in fact. Listen as Keypoint Intelligence’s Anne Valaitis and Carl Schell look at AI adoption, development, and where we’re at in the technology lifecycle, as well as what Keypoint has been doing with AI assessments, services, and webinars.

Are you already leveraging artificial intelligence (AI) to help you streamline everyday tasks or, better yet, how are you working with AI? Keith Haas and Lee Davis discuss specific details of Keypoint Intelligence’s State of the Channel survey, prominent AI use cases as highlighted by survey participants, and what this information suggests about the future of print with AI in the mix.

Regardless if you’re attending this year’s edition of PRINTING United or not, it’s imperative you stay on top of all things production print. In this special edition podcast, three members of Keypoint Intelligence’s Production Group discuss trends like sustainability, the rise of digital technologies, and the role of automation in the industry, showing how these innovations are driving change across the print landscape.

Discover the critical role of wide format printing in today’s market with our guest, Ken Hanulec, Vice President of Worldwide Marketing at EFI. Hosted by Keypoint Intelligence’s Eric Zimmerman, this conversation explores how EFI provides relevant solutions that enable print service providers (PSPs) to meet the demands of print buyers—delivering what they need and when they need it, at the highest quality.