389: How Galleries Choose Artists

🖼️ That portfolio email gets a lot less scary once you know what galleries are actually evaluating behind the scenes. Before a gallerist ever books a studio visit, they're quietly assessing a very specific set of criteria—and personal taste is last on the list. In this episode, Miriam pulls back the curtain on the five factors that matter most for gallery representation, including sales history, proof of demand, and messaging that helps a gallery sell your work with confidence. You'll also learn what galleries really mean when they ask about Instagram, why your email list is the asset they trust most, and how to stop guessing and start preparing strategically. 💡 You'll Learn: The five criteria galleries evaluate before scheduling a studio visit Why sales history matters most—and how to build proof of demand How to create clearer messaging so collectors instantly understand your work 🎧 Tune in to replace uncertainty with clarity and approach galleries from a place of preparation, not permission-seeking. 🔗 Resources Full Show Notes: schulmanart.com/389 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

☁️ Pantone's Color of the Year may look like a near-white—but it's carrying a powerful signal about what buyers are craving right now. At first glance, Cloud Dancer feels subtle, even quiet. But beneath the surface, this barely-there hue reveals a profound cultural shift toward calm, clarity, and renewal. In this episode, Miriam unpacks why Pantone chose Cloud Dancer, what it tells us about collective psychology, and how artists can tune into this emotional undercurrent without chasing trends. You'll also explore why sky imagery is emerging as a visual language of transformation and hear three compelling case studies from artists who are thriving because meaning—not aesthetics alone—leads their message.   💡 You'll Learn: Learn why Pantone chose Cloud Dancer and what it signals about collective psychology. Explore the archetypal and symbolic interpretation of Cloud Dancer as a cultural threshold. Create messaging that aligns your artwork with the deeper emotional needs of your collectors. 🎧 Tune in to see your work through a new lens—and learn how cultural signals can guide both your creative direction and your marketing with confidence.   🔗 Resources Full Show Notes: schulmanart.com/388 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

📈 The art market isn't collapsing—it's evolving. And 2026 will reward artists who understand how collectors really think. The rules are changing, but not in the way fear-driven headlines would have you believe. In this episode, Miriam breaks down what's actually shifting in the art market—from collector psychology and gallery expectations to pricing norms and visibility. This isn't about panic or working harder. It's about clear positioning, compelling storytelling, and aligning your message with values-driven buyers. If you want to sell more art without burning out, these insights will help you prepare now instead of scrambling later. 💡 You'll Learn: How collector psychology is shifting toward values-driven buying Why your artist statement matters more than technical perfection How galleries are evolving and what they expect from artists today 🎧 Tune in for a grounded, strategic look at how to position yourself for expansion—without fear, hustle, or burnout. 🔗 Resources Full Show Notes: schulmanart.com/387 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🚀 The online art world is evolving fast—are you ready to lead the next wave of change? The rules of selling art online are being rewritten, and Miriam is pulling back the curtain on the seven trends shaping 2026. From AI-personalized storefronts to the comeback of long-form content and email's return as the most reliable sales channel, you'll learn what's shifting beneath your feet and how to stay ahead. These aren't guesses—they're grounded insights from real data and emerging market signals. Whether you're selling originals, commissions, or online classes, this episode will help you future-proof your art business and thrive no matter how the digital landscape changes. 💡 You'll Learn: Why AI-powered storefronts are becoming the new normal (and how to prepare your collections now) How to shift your marketing toward email to ensure collectors see—and act on—your messages The difference between micro-trend buyers and long-term collectors so you can focus on sustainable growth 🎧 Tune in for the strategies, mindset, and momentum you'll need to sell smarter—not harder—in 2026 and beyond. 🔗 Resources Full Show Notes: schulmanart.com/386 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🎨 Free Goal-Setting Workshop When You Buy Artpreneur This December! Ready to make 2026 your most focused, profitable, and creatively aligned year yet? In this short announcement, Miriam shares how you can get access to her Goal Setting Workshop (normally $97) absolutely free when you purchase a paperback copy of Artpreneur during December 2025. Inside the workshop, you'll learn: • How to set creative goals that actually happen • The exact planning method Miriam has used to build a multi–six-figure art business • How to map out your revenue, projects, and production schedule for the entire year • A gentle kick of accountability (Miriam-style 💁🏻‍♀️) 🎁 How to Get the Workshop Free: Purchase a paperback copy of Artpreneur on Amazon in December 2025. Email your receipt to  [email protected] You'll receive a private link to join the workshop + replay. 👉 Details and link to the workshop page: SchulmanArt.com/goals Give the book as a gift… or get yourself a fresh copy for the new year and step into 2026 with clarity, confidence, and a real plan.

🖼️ Your art doesn't live in a vacuum—it lives in spaces, stories, and the emotions of your collectors. As interior design evolves, so does the psychology behind why people buy art. In this solo episode, Miriam gives an insider's look at the eight biggest décor trends shaping 2026 and how to align your art with them without selling your soul. From rich, moody color palettes to art-as-sanctuary spaces, you'll learn how to anticipate what buyers crave and position your creative vision at the forefront of what's next in design and culture. 💡 You'll Learn: Why moody color palettes are replacing neutrals in collector homes How to create narrative-rich artwork that connects with cultural identity Why statement-scale pieces are outselling smaller works 🎧 Tune in to future-proof your art business and discover how décor psychology can deepen your connection with collectors. 🔗 Resources Full Show Notes: schulmanart.com/385 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🌒 What if the chaos, darkness, and doubt in your life weren't obstacles to creativity—but the very source of it? If you've ever believed that creativity is reserved for the chosen few, this episode will change everything. Rabbi Adina Allen, co-founder of the Jewish Studio Project, joins Miriam for a deeply soulful exploration of art as a spiritual act. Together, they uncover how ancient Jewish texts, like the Torah/Bible, offer timeless guidance for the creative process. And why chaos and uncertainty are not enemies of art, but its raw materials. This conversation invites you to reconnect with the sacred, make meaning through your practice, and rediscover creativity as a divine birthright. 💡 You'll Learn: • Why darkness and chaos are essential to every artist's creative process • How to make art for the soul, not just for sales or validation • Ways to reclaim sacred stories through personal creative interpretation 🎧 Tune in for a heart-opening reminder that your art isn't just what you make—it's how you make meaning. Guest: Rabbi Adina Allen — artist, educator, and co-founder of the Jewish Studio Project 🔗 Resources Full Show Notes: schulmanart.com/384 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

🌕 Feeling the weight of the world lately? You're not alone—and it might actually be the best thing that's ever happened to your creative evolution. In this powerful conversation, Miriam sits down with intuitive coach and spiritual teacher Patty Lennon to unpack what she calls the "trust recession"—a global shift affecting how we buy, create, and connect. Together, they explore the Ascension, why 2026 will demand radical authenticity, and how artists and entrepreneurs can stay grounded when the world feels energetically chaotic. If you've been feeling uncertainty in your business, questioning what's true, or craving a more aligned way to create and sell your art, this episode will feel like a deep, validating exhale and a glimpse into what's coming next. 💡 You'll Learn: Why authenticity is becoming the foundation of prosperity for artists and creatives in 2026 How to tell when your work or commissions are out of alignment and how to lovingly reset How spiritual tools like discernment and angelic support can help you find calm in uncertainty 🎧 Tune in to reconnect with your inner compass and embrace your art as an act of sacred truth. Guest: Patty Lennon — intuitive coach, spiritual teacher, and author of Make Space for Magic 🔗 Resources Full Show Notes: schulmanart.com/383 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart💼Connect on Linkedin: www.linkedin.com/in/schulmanart

💼 If Instagram feels like a dead end, it's time to explore the platform where serious collectors are already hanging out—LinkedIn. LinkedIn isn't just for corporate résumés anymore, it's where high-end collectors, CEOs, and professionals with disposable income are connecting. In this episode, Miriam sits down with LinkedIn expert Scott Aaron to uncover how artists are turning this overlooked platform into a powerful sales engine. You'll learn what to post, who to connect with, and how to attract buyers who are ready to invest in your work, no algorithm-chasing required.\ 💡 You'll Learn: How to use LinkedIn to reach corporate collectors and art-buying professionals The 3-post-per-week "bookend method" that builds visibility without burnout How to create content that attracts buyers, not just other artists 🎧 Tune in to learn how to position yourself where money, influence, and art appreciation intersect—and turn LinkedIn into your new favorite sales platform. Guest: Scott Aaron — LinkedIn expert, speaker, and author of The LinkedIn Book for Network Marketing 🔗 Resources Full Show Notes: schulmanart.com/382 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart

📱 Feel like Instagram's changing faster than you can post? You're not imagining it—this episode is your lifeline. Social media expert Elise Darma is back to share what's actually working on Instagram right now, what's fading out, and what artists should double down on heading into 2026.  From ditching those blink-and-you-miss-it reels to embracing your authentic behind-the-scenes storytelling, Elise delivers the creative spark and strategic clarity you need to show up with confidence. Plus, Miriam reveals her results from using Elise's "One and Done" method and why she's now obsessed with ChatGPT-powered color theory for content creation. 💡 You'll Learn: Why longer, story-driven videos are outperforming short reels How to design a content series that keeps your audience engaged and returning Why DMs are your most powerful space to turn fans into loyal collectors 🎧 Tune in to future-proof your content strategy and make Instagram feel fun—and profitable—again. Guest: Elise Darma — Instagram marketing educator, content strategist, and founder of On Video 🔗 Resources Full Show Notes: schulmanart.com/381 📩Check out our FREE Masterclass "How to Sell More Art" at schulmanart.com/sellmoreart 📘 Read Artpreneur: Grab your copy + bonuses at ArtpreneurBook.com 💙 Start Free: Read Chapter 1 "Choose to Believe" at SchulmanArt.com/BELIEVE 📺 Watch us on YouTube at https://www.youtube.com/@schulmanart 📲 Follow me on Instagram: @schulmanart 💼Connect on Linkedin: www.linkedin.com/in/schulmanart