Stop Over-Teaching: The 3 Levels of Trust That Convert Clients with Brandon Lucero

In this soul-stirring solo episode, I’m diving deep into a conversation that’s been rising quietly beneath the surface—not just with my clients, but within myself: it’s time to lead from who you are now, not who you used to be. If your messaging feels misaligned or your offers aren’t landing like they used to, this episode will show you why it’s likely not a strategy issue—it’s an identity shift waiting to happen. I share stories from real clients who were unknowingly selling to outdated versions of their audience, watering down their offers, or disconnected from their own leadership. You’ll learn how to move from performance to embodiment, how to align your messaging with the woman you’ve become, and why your presence is the product. This episode is your reminder—and invitation—to stop sanding down your power and start selling from your truth. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:36 The Shift in Marketing and Leadership 01:46 The Importance of Presence Over Strategy 04:44 Case Studies and Client Experiences 09:04 Identity Realignment and Leadership 16:15 Conclusion and Next Steps QUOTABLES: “ It's really about what are you really meant to be doing? And how does everything: marketing, messaging, positioning your leadership affect that?” - Julie Solomon  “  Your presence is the product. Not your content, not your process, not your proof, not your degree, not your funnel, your presence. When you walk into a room or onto a zoom and your energy says I am clear. I am safe. I am true. This is who I'm for. This is not who I'm for. This is how I roll. Are you ready? You don't need a pitch deck. That identity speaks before your messaging even does.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [NO TECH? NO PROBLEM.] Shopify’s drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.

In this enlightening episode, I’m joined by my longtime astrologer and dear friend Jade Luna to explore the transformative power of Asterian astrology—a rare and ancient form of astrology rooted in Vedic tradition and sidereal star alignment. Jade has been my trusted guide since 2017, and his insights have profoundly shaped my life, business, and spiritual growth. Together, we dive into what makes Asterian astrology so different from Western astrology, and how it can serve as a tool for deep awareness, clarity, and alignment. We explore major global transits unfolding in 2025, how to navigate seasons of internal recalibration, and why Saturn in Pisces is creating a collective invitation to reconnect with our inner child, emotional truth, and divine path. Jade shares powerful predictions, how to use astrology without being ruled by it, and which signs (and star clusters!) are experiencing the most change and opportunity right now. Whether you're astrology-curious or a seasoned soul searcher, this episode offers a fresh lens on how the cosmos can help you remember who you really are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  01:10 The Impact of Astrology on Business 01:25 Understanding Asterian Astrology 01:51 Global Predictions and Shifts 04:17 Deep Dive into Asterian Astrology 10:11 Historical Context of Astrology 15:25 Differences Between Western and Asterian Astrology 22:22 The Importance of Moon Signs 24:58 The Joy of Working with Women 25:54 Astrological Transitions and Free Will 27:22 The Impact of Saturn in Pisces 29:24 Navigating Personal and Global Changes 34:55 Understanding Yearly Readings 40:59 Predictions and Future Insights 44:46 Books and Resources 47:10 Conclusion and Final Thoughts QUOTABLES: “ We are all on different paths. And my guru in India said, “you wanna know how many different paths there are, how many different faces you see?” Everyone's on their own path, and it's important that we find our own path.” - Jade Luna  “  I love that you talked about the categories 'cause even last week I was like, “why do I feel friction. Just kind of a little stress.” And I look, 'cause I actually put it in my calendar, and I looked down and it was like “oh, I'm in a category one this week.” - Julie Solomon GUEST RESOURCES: Jade Luna @jadesolluna Ready to dive deeper into the ancient wisdom of Asterian astrology? Grab Jade Luna’s powerful books: 📘 ⁠Asterian Astrology: The Lost System of Alexander the Great (Vol. 1)⁠ 📘 ⁠27 Stars: Discovering Your True Self With Asterian Astrology⁠ These transformative guides will help you understand your soul’s path, decode your unique star signature, and reconnect with who you truly are. RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access the training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [LAUNCH WITHOUT THE HASSLE] Want to start selling online without stressing over the backend? Shopify makes it easy to set up your store and start making sales, for just $1/month. Focus on your brilliance while they handle the rest.

In this deeply honest and vulnerable solo episode, I’m sharing why I officially retired one of the most successful programs of my career—Pitch It Perfect—and what that decision taught me about leadership, identity, and alignment. After nine incredible years, thousands of students, and millions in revenue, I felt called to evolve—not because the program stopped working, but because it no longer reflected who I am or the depth of work I now do with my clients. This episode is for anyone feeling the tension between success and self—when what once felt aligned now feels like residue. I walk you through the energetic blueprint I used to navigate this evolution, how I cleared space for my next chapter, and why letting go of what works is sometimes the bravest and most powerful move you can make. If you're craving resonance, embodiment, and the courage to fully claim who you are now, this episode is your invitation to rise. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Introduction and Welcome 00:41 Retiring Pitch It Perfect 02:05 The Evolution and Identity Shift 04:43 The Clean Break 12:22 Energetic Blueprint of Evolution 19:28 Invitation to the Next Era 23:22 Conclusion and Next Steps QUOTABLES: “   That strategy will always be a part of my gift and part of how I lead and part of those greater conversations. But it's complete. And not because it stopped working, but truly because it no longer reflects who I am, who I serve now, or most importantly, why they come into my world.” - Julie Solomon  “  We can know something, believe it, and maybe even share it with somebody else. But then we don't necessarily do it ourselves. It's interesting how that can happen.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

In this Summer Show Flip episode, I’m thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what’s working in my business right now, how the online space has evolved, and why it’s more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you’re tired of creating content that doesn’t convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts   QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon  “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa’s Your Dream Business Podcast! RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

In this deeply personal solo episode, I’m pulling back the curtain on one of the most transformational shifts I’ve made in my business—and life. If you’ve ever felt successful on the outside but misaligned on the inside, this episode is for you. I’m sharing the truth about what happens when your strategy outpaces your sovereignty, and how I reclaimed my business, message, and leadership by choosing alignment over adrenaline. We’ll dive into the identity recalibration that allowed me to stop abandoning myself inside my own success, how I restructured my business to support my nervous system (not just revenue goals), and why letting go—not doing more—is often the missing piece. I’ll walk you through how I simplified everything, honored my energy, and began creating content that doesn’t just perform, but resonates deeply. If you’re ready to stop building from obligation and start leading from embodiment, this episode is your invitation to rise. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:11 Welcome and Episode Overview 00:34 The Misalignment Signal 01:09 Leadership Lessons and Identity Recalibration 02:13 Defining Success on Your Own Terms 03:38 Reevaluating Business Strategies 06:50 Choosing Freedom Over Performance 07:57 Creating a Business That Supports You 11:06 The Power of Resonance in Messaging 13:02 Final Thoughts QUOTABLES: “  Your clients, they don't just buy your strategy. They buy your standard, they buy the version of you that they see and that they spot, and that they think ‘I want, what she has.’” - Julie Solomon  “ This is the distinction. Clients reaching out saying, ‘this post literally felt like it was written for me. Are you in my brain? Are you in my soul? Sales came in from content that didn't even have a call to action on it,’ which if you know me, I love a good CTA, but this is where resonance does what tactics can't. This is why the messaging frameworks that I have built, I have created, that I have tested, that I now share with my clients work. Because they don't just teach you what to say. They teach you how to say it in a way that only you can.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

In this special Summer Flip Series episode, I’m so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We’re diving deep into the truth behind what really creates long-term success in online business—refining your messaging, trusting your path, and giving yourself permission to fully own your genius. I open up about my journey from PR and blogging to building a multi-million dollar brand, and how messaging clarity + visibility became the foundation of it all. We also talk about the difference between content and messaging, how to make your message move people (and create sales), and why the real transformation begins when you stop trying to be someone else and start fully owning what’s already inside you. Plus, I share my favorite visibility tips for landing opportunities before you feel "ready." If you’re craving alignment, clarity, and a permission slip to go all in on your calling, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:14 Welcome to The Influencer Podcast 00:38 Summer Show Flip Series Explained 01:13 Conversation with Stefanie Gas 03:09 Julie's Journey to Online Success 07:07 The Power of Messaging and Visibility 07:43 Investing in Yourself and Your Business 13:48 Faith and Unwavering Belief 18:11 Understanding Messaging vs. Content 20:38 The Importance of Clear Solutions 21:00 Niching Down: Targeting Your Audience 21:19 Understanding Your Ideal Client 22:27 Effective Market Research Strategies 23:07 Crafting Specific and Impactful Messaging 27:30 Visibility: The Catalyst for Success 30:07 Taking Action and Embracing Opportunities 36:14 Conclusion  QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie’s Podcast Online Business for Christian Women Listen to Stefanie’s Episode of The Influencer Podcast RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

If you’ve ever felt like your content is thoughtful, your offers are solid, and you’re showing up consistently—but your best-fit clients still aren’t buying—this episode is for you. Today, I’m diving deep into the real reason your dream clients aren’t converting: you’re likely speaking to the wrong part of them. I break down why pain-point and results-based messaging no longer create the demand you need—and what does. In this episode, I walk you through the concept of identity-based messaging and how to shift from chasing attention to creating emotional resonance. You’ll learn how to mirror your clients' next-level identity, create content that triggers demand, and refine your message in a way that makes the right clients say “yes” before you ever pitch. If you’re ready to move beyond likes and engagement and finally craft messaging that converts with ease, this episode will change everything. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:38 Understanding Client Messaging 01:38 The Real Reason Clients Aren't Buying 03:26 The Shift to Identity-Based Marketing 04:13 Personal Experience and Insights 07:04 The Power of Resonance in Messaging 11:54 Invitation to Join the Training 13:13 Conclusion and Newsletter Sign-Up QUOTABLES: “   Pain point Marketing works. I get it. I learned it in college, in my marketing classes. It does work, but it takes so much flipping longer to work. Why? Because pain point marketing attracts people who need convincing.” - Julie Solomon  “  You do not need more volume. This is not a lead problem because if I dropped a thousand more leads on your lap with you having the same challenge that you currently have, it's just gonna create more problems. So it's not more volume. You need more resonance.” - Julie Solomon RESOURCES: [STOP SELLING LIKE IT’S 2020] If you’re a coach or service provider who can’t get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

In this special Summer Series Flip episode, I’m bringing you an incredible conversation I had with the amazing Samantha Daily on her podcast Makeshift Happen. We dive deep into one of the most important reasons why your content might not be converting—hint: it’s not your consistency, it’s your messaging. I walk through my Momentum Messaging Framework and reveal exactly how I’ve used it to generate over a million dollars in revenue—without posting every day or burning out. We explore the difference between content and messaging, why your ideal clients aren’t buying (yet), and how to shift your content from “inspiring” to irresistible. I also share how posting less, refining your messaging, and positioning yourself as a true authority can attract premium clients who are ready to buy. If you’re tired of creating and over-delivering without the sales to match, this episode is your game-changer. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:21 Welcome to the Influencer Podcast 00:44 Summer Show Flip Series Overview 01:17 Conversation with Samantha Daly 03:17 Julie Solomon's Journey 04:22 Transition to Online Education 15:08 The Importance of Messaging 25:44 Power vs. Pleasure Content 29:37 Podcast Production Recommendation 31:21 Engaging Content Strategies 31:56 The Power of Storytelling 33:00 Intentional Content Creation 35:35 Quality Over Quantity 36:52 Understanding Your Ideal Client 43:10 Scaling Your Business 44:43 The Role of Paid Advertising 47:05 Building Effective Sales Systems 52:23 Mindset Shifts for Business Growth 58:03 Conclusion QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha’s Podcast Make Shift Happen Listen to Samantha’s Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

In this episode, I’m joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you’re ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

In this solo episode, I’m sharing a powerful shift that’s shaping how I lead, connect, and scale in 2025: building a community-first brand. If you've ever felt stuck in growth, unsure how to convert your audience, or disconnected from the deeper “why” of your business, this episode is for you. I dive into why creating a niche, engaged community—not just a large audience—is the most sustainable path to long-term impact and income. We explore how to stop relying on freebies, why surface-level urgency tactics don’t work, and how to lead with clarity, transformation, and intentional connection. I also share the messaging strategies I use with my clients to build retention, deepen engagement, and create a brand experience that feels magnetic and meaningful. If you’re ready to create more impact with less noise, and build a business rooted in beauty, clarity, and real belonging, this episode will give you the clarity and confidence to do it. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:32 Building Community in 2025 01:54 Case Study: Elise's Transformation 02:59 The Power of Niche Communities 03:26 Case Study: Dana's Breakthrough 04:21 Leadership and Content Strategy 05:20 The Role of Instagram and Podcasting 09:10 Shifting from Freebies to High-Value Offers 13:20 Creating Urgency Through Messaging 16:47 Retention: The Key to Thriving Communities 22:38 Conclusion QUOTABLES: “  When your messaging is aligned with those core desires, urgency isn't a hard sell. It's just the natural consequence of them seeing the value that you bring.” - Julie Solomon  “  Retention is what keeps a community thriving and that's everything. And for me, I think the key and what I really work with my clients on is yes, providing consistent value. But most importantly, fostering the authentic relationships that are necessary for retention and creating that ongoing transformation for your members.” - Julie Solomon  RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. [LISTEN TO THE EPISODE ON BEAUTY AS STRATEGY] Discover how embracing beauty as energy and alignment—not just aesthetics—can transform your business. This episode will inspire you to lead with ease, magnetism, and deeper connection. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [THE TOOL I WISH I HAD WHEN I STARTED] From your first sale to your biggest month yet, Shopify supports you every step of the way. Try it now for just $1/month.