The omnichannel advantage

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office environments. Joining the IAB's Amelia Lloyd around the table to discuss the challenges and opportunities of training new talent were Mobsta's Sophie Cunningham, the7stars' Jonathan Harrison and Zenith UK's Chloe Duval.Book next month's Last Thursday Club on the LHF ad ban here: https://www.iabuk.com/events-training/last-thursday-club-april-how-brands-are-preparing-lhf-ad-ban Hosted on Acast. See acast.com/privacy for more information.

In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.From understanding the right mindset to choosing the perfect medium, Sara shares why omnichannel is more important than ever in today’s fast-paced digital landscape and covers the role of cutting-edge technologies - like AI - in shaping the future of omnichannel advertising.Find the report here: https://www.thetradedesk.com/our-demand-side-platform/omnichannel-advertising Hosted on Acast. See acast.com/privacy for more information.

IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future.Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG's Sam Knights, GroupM's Sandra Arnold, Happydemics' Tarek Ouagguini and PubMatic's Emma Newman. Plus, if you haven’t already, don’t miss our earlier episode featuring Baroness Nicky Morgan, where she shares her fascinating journey from corporate law to the House of Lords: https://open.spotify.com/episode/11Md0PFWQKmL0Co6Tybhzp?si=0jgpz2H7Sv2eIwQj1qoT4QCatch up on all of the highlights of Leadership Summit 2025 via our website: https://www.iabuk.com/leadership-summit-2025Thanks again to our podcast sponsor, Happydemics! Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Sopwell House in St Albans, The Rt Hon Baroness Nicky Morgan joins the IAB's Charlotte Robinson for a sit-down chat following her speech at Leadership Summit 2025.Nicky, who is now Chair of the ASA, discusses her career from corporate law to becoming an MP, how she navigated switching briefs during her time in the Cabinet, her life post-politics and The Thick of It... more on that later.Catch up on Leadership Summit 2025 here: https://www.iabuk.com/leadership-summit-2025Thanks again to our podcast sponsor, Happydemics! Hosted on Acast. See acast.com/privacy for more information.

In this special International Women's Day episode, the IAB’s Director of Transformation, Sophia Haynes, is joined by Nikki Sehgal, General Manager of Media for All (MEFA), to explore the critical issues surrounding gender equity in the media and advertising industries. Recorded just before International Women's Day last Saturday, they discuss the initiatives making a real difference and the vital steps needed to continue breaking down barriers to equality.With the theme of this year’s IWD being #AccelerateAction, Nikki shares her vision for driving change in 2025, and the crucial role allies can play in advancing gender equity. Sophia and Nikki also dive into the growing gender tech gap, unpacking why women are less likely to adopt technologies like generative AI, and what this could mean for both the gender pay gap and career opportunities in the future.Nikki also discusses her involvement in the All In Action Plan, set to launch today (12 March), and how it will tackle the important issues of representation and the experience of Asian talent within the industry. Take part here: https://advertisingallin.co.uk/all-in-census/ Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we’re bringing you a live recording from February’s Last Thursday Club, where we explored how AI can help you work smarter, not harder, and win back your time. Hosted by our Chief Strategy Officer, James Chandler, this insightful discussion delves into the power of AI to streamline workflows, automate tasks and supercharge productivity.Joining James are Natalie Monk, Head of Digital Accelerators at Dentsu UK, Indy Lehal, Enterprise Sales Specialist at Google and James Murray, Global Product Marketing Lead for Generative AI at Microsoft Advertising. Together, they discuss how AI is enhancing productivity, supporting neurodiversity and enabling professionals to be more successful in their roles.Book this month's Last Thursday Club now: /www.iabuk.com/events-training/last-thursday-club-supporting-early-talent-hybrid-world Hosted on Acast. See acast.com/privacy for more information.

In this episode, James Chandler, IAB UK's Chief Strategy Officer, is joined by Kristie Naha-Biswas, Head of Insight at IAB UK, for an exclusive deep dive into Futurescape - a major new project from the IAB that explores the attitudes, innovations and media shifts that will shape the ad industry in the lead up to 2030 and beyond.After a year of extensive research and collaboration with over 40 industry leaders, Futurescape uncovers groundbreaking insights into the shifts that will reshape the media landscape. From AI’s role in brand discovery to the crumbling of traditional media funnels, James and Kristie explore key findings and predictions for the next decade, including the rise of video display, digital retail media and the impact of Gen AI platforms on ad spend.Explore Futurescape in full here: https://www.iabuk.com/futurescape Hosted on Acast. See acast.com/privacy for more information.

Leadership Summit - our exclusive annual gathering of leaders from across the industry - is fast approaching so we’re digging into the podcast archives to serve up something to get you in the mood for March.  Last year, we were treated to incredible sessions from leaders like Kelly Beaver from Ipsos, Josh Krichefski from GroupM and England Rugby World Cup winner Maggie Alphonsi, who shared invaluable insights on leadership, resilience and what drives success. Our roving reporter, Charlotte Robinson, was on the ground capturing exclusive interviews and speaking with as many attendees as possible. So, settle in and enjoy a recap of last year’s event. Leadership Summit 2025 is taking place 13-14 March at Sopwell House in St Albans. Speakers include the Rt Hon Baroness Nicky Morgan on her unique journey from policymaking to business leadership; Enders Analysis’ CEO Douglas McCabe on the economic climate; PHD’s Chief Strategy Officer Eva Grimmett on leading with ADHD; The Independent’s Chief International Correspondent Bel Trew who will be chairing a journalist panel about the huge shifts we’re currently seeing in global affairs and tech developments, plus many more. Find the packages available here: https://www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IAB UK Podcast, IAB UK's CMO, James Chandler, delves into a pressing issue impacting advertisers, publishers and tech experts alike: the unintended consequences of keyword blocking in news environments.Recent research from Mantis reveals that terms like "victims" and "incident" are still blocking ads on content like Super Bowl-related coverage, affecting both publisher revenue and advertisers’ reach. In fact, even pop culture icons like Taylor Swift and Ariana Grande have found their names on keyword blocklists, raising important questions about the effectiveness and overreach of these filters.James is joined by Becca Hutson, Editor-in-Chief of The News Movement, Tom Pickworth, Director of Technical Operations at Mail Metro Media and Fiona Salmon, Managing Director at Mantis, to discuss the implications of this issue and what steps the industry needs to take to foster a more balanced approach to brand safety, context and advertising reach - and what it will take to drive real change.As always, we’d love to hear your thoughts on the topic - drop us a line at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Sue Todd, CEO of NABS's, and Josh Krichefski, CEO of GroupM EMEA & President of IPA, to explore the pressing issue of workplace wellbeing in the advertising and media industries.With a recent study from Marketing Week revealing that over half of marketers are on the edge of burnout, they get into the importance of creating a people-first environment at work, Gen Z’s approach to leadership and how we can all work together to create healthier, more supportive environments for everyone in the industry.Don't forget to check out NABS’ tailored support courses for entry-level managers and the helpline available to those working in the advertising and media industry: https://nabs.org.uk/ Hosted on Acast. See acast.com/privacy for more information.