The IAB UK Podcast podcast

Retailers as media giants, LIVE from The Last Thursday Club

0:00
43:06
Spola tillbaka 15 sekunder
Spola framåt 15 sekunder

This week on The IAB UK Podcast, we’re bringing you a live recording from January’s Last Thursday Club, where we focused on the rising influence of retailers as media giants. Hosted by our CMO, James Chandler, this insightful discussion delves into how retail platforms are evolving into major media players and what this means for brands, retailers and the broader advertising landscape.


Joining James are Katie Streeter Hurle, Chief Strategy Officer at SMG, Tim Abraham from The Trade Desk, Lee Roberts from Tesco Media and Insight Platform and Amo Aujla-Tse from Publicis. Together, they tackle the challenges retailers face in competing with traditional media giants, the shifting dynamics of consumer behaviour and the complexities surrounding data, measurement, and regulation.

Hosted on Acast. See acast.com/privacy for more information.

Fler avsnitt från "The IAB UK Podcast"