460: We Wasted $300k+?!? 4 of The Biggest Mistakes We've Made in Business

 Today Evie and Lindsay are spilling the tea on the real, raw, and slightly chaotic lessons they have learned across a decade of entrepreneurship. From the early days of nonstop hustle, to the intense journey of building a swimsuit brand, to hiring people without enough oversight and even ignoring their own finances for far too long, the girls take you behind the scenes of what actually happens when growth moves faster than strategy. You will laugh, cringe, and nod along as they reflect on the moments that stretched them, stressed them, taught them, and ultimately grew them into stronger and wiser entrepreneurs. If you are building a business, dreaming of one, or simply wanting to feel less alone in the messy middle, this episode gives you a clear reminder that every setback is a setup for future strength. --------------------------------- Manual Mode Freebie: https://theheartuniversity.com/manual --------------------------------- Heart Shop: https://theheartuniversity.com/shop  --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

  Get ready for a girl chat that will light your creative fire as we sit down with the incredible Andi Alleman of Oui, We Studio, a visionary strategist who helps creatives build obsession worthy brands and magnetic cult-like followings. Andi dives into her journey from the corporate beauty and fashion world into running her own strategy house, sharing her passion for creativity, future focused thinking, and helping artists and entrepreneurs create deep resonance with their audiences. She breaks down what a cult-like following truly means, why personal connection matters more than ever, and how creatives can stop throwing spaghetti at the wall and instead build brands that speak straight to the soul. The conversation takes a powerful turn into the world of AI as Andi shares how she uses ChatGPT as a creative partner in her workflow, from content planning to brand messaging, and why training your AI is key to unlocking ease, clarity, and confidence in your business. If you have ever felt overwhelmed by marketing, content creation, or showing up consistently, this conversation will give you both the encouragement and the practical insight you need to build a brand that your people cannot stop talking about. Stay Updated with Andi: - https://www.ouiwestudio.com/ - https://www.instagram.com/ouiwestudio/ - https://www.instagram.com/ouiwegirl/ --------------------------------- Imposter Syndrome Freebie: https://theheartuniversity.com/imposter --------------------------------- Honeybook: share.honeybook.com/heart  In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel  --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

What does success really mean to you? In this heart-to-heart conversation, Evie McLeod and Lindsay Roman take listeners on a candid journey through their evolving definitions of success, from childhood dreams of fame and red carpets to the deeper fulfillment of faith, family, and freedom. With raw honesty, laughter, and a few hilarious stories (including a first-kiss-on-stage moment), they unpack how chasing external validation shifted into building lives grounded in purpose and peace. Whether you're redefining your own version of "making it," balancing motherhood with entrepreneurship, or learning to find joy in the season you're in, this episode will leave you inspired to measure success by who you're becoming, not what you're achieving. --------------------------------- IG Bio Freebie: https://theheartuniversity.com/bio --------------------------------- Heart Shop: https://theheartuniversity.com/shop  --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

This week on The Heart & Hustle Podcast, Evie and Lindsey chat with the inspiring Madison Wetherill, the creative force behind "Cook at Home Mom", a food blog helping busy women and moms simplify healthy eating without losing their sanity. Madison dives into the real-life rhythms of meal planning, finding variety for picky eaters, and creating family-friendly dinners that actually fit into chaotic schedules. From using shared Notion boards to grocery delivery hacks and time-saving tips, Madison's approach shows that meal planning doesn't have to be overwhelming, it can be empowering and even fun! She shares honest advice on overcoming mom guilt, building sustainable habits, and her favorite go-to recipes (spoiler: chicken fried rice and tacos make the list). If you've ever found yourself staring into the fridge at 6 p.m. wondering what to make, this episode is your ultimate guide to planning, prepping, and cooking with joy and balance. Check Out and Follow Madison Wetherill: https://cookathomemom.com/ - Free 5 day meal plan for listeners: https://cookathomemom.com/show/ - Instagram: https://www.instagram.com/cookathomemom/ --------------------------------- Download the Ghosting freebie: https://theheartuniversity.com/ghosting --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

  Get ready for a behind-the-scenes masterclass in Instagram Bio strategy with Evie + Lindsey! In this episode, the girls do something they've never done before, a live Instagram bio audit straight from listener submissions. They break down what makes a bio pop, how to optimize your name field for search, the power of clear calls-to-action, and how to ditch redundant info that's wasting space. Whether you're a photographer, coach, artist, or author, this episode will help you rewrite your bio to attract your dream clients and convert followers into loyal fans. Grab your notebook, because by the end, you'll have the confidence to craft a bio that actually works for you and your business.  --------------------------------- Gear List Freebie: https://theheartuniversity.com/gear --------------------------------- Heart Shop: https://theheartuniversity.com/shop  --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity      

  In this incredibly moving episode of The Heart & Hustle Podcast, Evie and Lindsey welcome back Cheyenne and Colton Lowe for part two of their miraculous adoption story, one that began years ago when they first shared their heart for growing their family through adoption. This time, they open up about the faith-filled, tear-streaked, God-ordained journey of meeting their daughter in India, walking through obstacles that only divine intervention could overcome, and witnessing literal miracles of healing and transformation. From years of waiting, prayer, and fasting to the powerful moment of finally holding their daughter in their arms, Cheyenne and Colton share how obedience, surrender, and radical faith can turn heartbreak into beauty. Whether you're an entrepreneur, dreamer, believer, or simply someone who loves a good story of hope, this episode will have you crying, smiling, and believing in miracles all over again. Stay Updated and Follow Colton & Cheyenne: - www.cheyennelowephotos.com  - www.instagram.com/chey_lowe Listen to their first appearance on the show: Episode 290 on Apple Episode 290 on Spotify --------------------------------- Editing Style Freebie: https://theheartuniversity.com/style --------------------------------- Honeybook: share.honeybook.com/heart *In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel  --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity    

Calling all wedding photographers! Ever had that "oh-no-did-I-forget-my-SD-cards?" panic the morning of a wedding? Today, Evie and Lindsey are saving your sanity with the ultimate wedding day checklist. They're walking you through everything, from what to prep the week before (hello, weather check and client emails!), how to charge, pack, and hydrate like a boss. You'll hear Lindsay's hilarious 2018 horror story about fake-shooting without SD cards, get tips for packing emergency kits that make you the day's hero, and learn why leaving way early can literally save the day. Whether you're a seasoned pro or gearing up for your first "I do," this episode will have you feeling organized, confident, and ready to crush wedding season without the stress! Download the Wedding Day Checklist: https://theheartuniversity.com/checklist --------------------------------- Determine Your WHY Freebie: https://theheartuniversity.com/why --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

  On today's episode of The Heart & Hustle Podcast, Evie and Lindsay sit down with the insanely talented filmmaking duo Roma and Vera. Roma and Vera are married creatives who left Russia, rebuilt their business from scratch in Spain, and are now capturing breathtaking, emotion-filled wedding films all over the world. From shooting their first American wedding without speaking much English to finding beauty in chaos and imperfection, Roma & Vera share how they craft cinematic love stories that feel as genuine as the couples themselves. They talk about how to attract your dream clients, why "fun classy" beats "perfectly posed," and how following intuition (and a good playlist) can change everything. Whether you're a photographer, filmmaker, or any creative entrepreneur, you'll be inspired to ditch the trends, trust your gut, and chase what feels real. Get ready to fall in love with the art of storytelling through film! --------------------------------- Destination Photographer Freebie: https://theheartuniversity.com/destination --------------------------------- Heart Shop: https://theheartuniversity.com/shop  --------------------------------- Primally Pure: https://primallypure.com/?rfsn=5649435.725fd3 Use HEARTANDHUSTLE for 10% OFF. --------------------------------- Watch Roma & Vera's work:  https://www.romaverafilms.com/ Follow Roma & Vera on Instagram: https://www.instagram.com/romavera_films/ --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity      

Navigating maternity leave as a business owner doesn't have to mean choosing between your baby and your bank account. In this episode, Evie and Lindsey get real about how to plan for a profitable maternity leave without burning yourself out before, or after the baby arrives. From mapping out your timeline and building in buffer space, to knowing your numbers and setting yourself up with smart systems, they share the exact strategies they've used to step away from their businesses while still getting paid. Whether you're a photographer, designer, coach, or any creative entrepreneur, this conversation is packed with practical tips on batching content, automating workflows, and creating a soft return plan that feels good for you and your family. Even if kids aren't on your radar right now, these strategies will help you build a more flexible, sustainable business for whatever life throws your way. --------------------------------- Content Pillar Freebie: https://theheartuniversity.com/pillars --------------------------------- Honeybook: share.honeybook.com/heart  In addition to a FREE 7 day trial, get 35% off your first two years of HoneyBook! --------------------------------- Heart Apparel Shop: https://theheartuniversity.com/apparel  --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity  

  On this week's episode of The Heart & Hustle Podcast, we're sitting down with Noelle — powerhouse bridal beauty entrepreneur, content creator, and co-owner of a thriving St. Louis makeup studio. From a viral TikTok video to leading a 12-person team, Noelle opens up about what it really takes to build a business that's rooted in compassion, client experience, and a whole lot of hustle. We dive into why "pretty makeup" is never enough without making your client feel seen, how she balances artistry with service on the most important day of someone's life, and the little details that transform a transaction into a relationship that lasts long beyond the wedding day. Whether you're a photographer, florist, or makeup artist, this episode will have you rethinking how you serve your clients, protect your passion, and show up with heart in your business journey.  --------------------------------- Burnout Freebie: https://theheartuniversity.com/burnout --------------------------------- Website Templates: www.theheartuniversity.com/website-templates --------------------------------- Check Out Our Course Library: https://theheartuniversity.com/courses --------------------------------- Stay Updated with Noelle: - Instagram - https://www.instagram.com/noelleglammua/ - TikTok - https://www.tiktok.com/@noelleglammua - Links - https://theartisteditstl.com/noelle-links --------------------------------- Watch on YouTube: https://youtube.com/@theheartuniversitychannel?si=33lzxpBA9UxKlgTE --------------------------------- If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. --------------------------------- "PODCAST10" for 10% off anything from The Shop! www.theheartuniversity.com/shop --------------------------------- Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity