The OptimalWork Podcast podcast

320. How to Want to Do the Hard Thing

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#320: What turns “I have to do this” into “I want to do this”—especially when the task is difficult? Kevin and Sharif explore how deeper judgment transforms an apparent loss into a worthwhile cost, and then into an opportunity to grow and serve others. From the pull of doomscrolling to the awkwardness of a difficult conversation, they show how urgency can bypass thoughtful decisions—and how reframing helps us see something worth choosing. Drawing on Aquinas’s account of prudence, they explain how to bring our highest ideals into everyday work, making the best path more attractive.


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