Why are Twitch Ad Offers Suddenly SO BAD?

Emmett Shear, the CEO of Twitch, has stepped down after founding the platform 16 years ago. Join Pete and special guest Lowco as they dive into what this means for the platform and their thoughts on the new CEO who's taking over.Links mentioned:Streamer Awards resultsKai Cenat 30-day subathon documentarySacriel and Shroud creating a survival gameDiscord integration with Playstation 5Truffle add live stream previews to YouTubeStreamElements update Activity FeedYouTube relax previously announced profanity rulesTwitch lay off 400 employeesTwitch homepage shelf rankingRaid issuesAds Incentive Program changesEmmett Shear steps down as Twitch CEOPodcast interview with Emmett ShearJake'n'Bake's opinion on Dan Clancy (new CEO) Video version of the podcast:https://youtube.com/live/CCxve9a1SXUGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

This week on the Gaming Careers podcast we discussed a variety of news from Twitch and YouTube, such as Kai Cenat's record-breaking achievement, Stream Elements' new charity alerts feature, and Discord's new Super Reactions feature for Nitro subscribers. We also discussed Twitch and YouTube updates, including their new features such as Viewer Milestones, Multi-Language Audio, and the Time To Stream Experiment. Tune in to get the latest updates in the streaming community!Links mentioned:Kai Cenat officially became the most subscribed creatorStreamElements alerts work with Twitch's charity toolThe Streamer Awards nominees have been postedDiscord testing "Super Reactions"Discord video sharing on Stage ChannelsKick.com clip systemTwitch vertical content from clipsTwitch viewer milestonesBest time to stream featureRaid channels from mobileTwitch ExperimentsTags updateGuest star automatic layoutsYouTube CEO lays out 2023 prioritiesMultiple audio tracksMilestone recognition for Shorts1080p PremiumManaging moderator roleVideo version of the podcast:https://youtube.com/live/HQ-_UqZoDggGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

On this week's episode, we discuss four of the main platforms - Twitter, YouTube, kick.com, and Twitch. We chat about the changes to Twitter's longer tweets, the impact of YouTube CEO Susan Wojcicki stepping down, the potential for kick.com to become a major streaming platform and Twitch's engagement strategies and the channel skins feature.Links mentioned:Twitter long tweetsRemoving SMS 2FAMeta "pay-for-checkmark"YouTube reply with ShortsSusan Wojcicki stepping downStreamers moving to KickKick creator programTwitch's inflated view countsHogwarts Legacy breaking viewership recordsTag channels in your Twitch titleTwitch channel skinsTwitchCon 2023Video version of the podcast:https://youtube.com/live/YaW4jKr52b8Get in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

Is vertical content going to be the future for live streamers?Links mentioned:AI-generated Seinfeld episodes on TwitchTwitter ad revenue shareTwitch chat historyShorts revenue shareInterview with YouTube employeesAitum Vertical pluginVideo version of the podcast:https://youtube.com/live/kYMpfcy29nwGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

Twitch released a full roadmap of features they plan to launch in 2023!Links mentioned:Ludwig becomes a co-owner of Moist EsportsTwitter fix "For You" pageSpanish Streamer Awards hosted by GrefgKick streaming platform partners with Alfa Romeo F1Twitch "Live Ads Growth" programTwitch Open Letter - Product & MonetizationTwitch Open Letter - Safety & Community HealthVideo version of the podcast:https://youtube.com/live/_t_TALWlJYQGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

We discuss the specific games that are seeing HUGE jumps in viewership for streamers, and what you can do to predict the next game that could make you go viral! Links mentioned:Twitch Shoutouts APITwitch events signupYouTube Shorts Super ThanksBetterTTV updateIFTTT x Streamer.bot integrationTwitter auto-translating tweetsState of the stream - DecemberThe Last of Us viewershipUpcoming movies/shows based on gamesVideo version of the podcast:https://youtube.com/live/HquE1ZQFMSQGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

Have your ad incentive offers on Twitch been disappointingly low this month? Well, you're not alone!Links mentioned:AI Streamer gets bannedDeepfakes on TwitchLeague of Legends collaboration viewershipTwitter "For You" pageTwitter intentionally blocking 3rd party appsStreamElements lays off 20% of its staff100 Thieves lays off 30 staffOBS Studio ad websitesYouTube hours streamed analyticYouTube shorts thumbnails on AndroidTwitch chat history featureTwitch ad incentive breakdownVideo version of the podcast:https://youtube.com/live/K5G_6pqnDJgGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

This week we cover all of the new streaming tech products announced at CES, updates to YouTube's Partner Program, a new version of OBS Studio, and a whole lot more!Links mentioned:Top Twitch streamers of 2022Top YouTube streamers of 2022Snap Camera shutting downTwitch channel previews linked in chatYouTube shorts showing "live" ringsYouTube Partner Program changesIs YouTube restricting mature gaming content?OBS Studio 29NVIDIA RTX Video Super ResolutionNVIDIA Broadcast Eye ContactRazer Kiyo Pro UltraRoland Bridge CastCooler Master Stream Lucid, Lux, and OriginsAudio Technica StreamSetAsus 540Hz MonitorAlienware 500Hz MonitorAsus 240Hz OLEDLG OLED FlexVideo version of the podcast:https://youtube.com/live/YQOIvqTF8FQGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

We're back! In this episode, we discuss all the latest creator platform updates from the likes of Twitch, YouTube, Twitter, Discord, and even Tumblr (yes, they're launching livestreaming in 2023!). Join Pete and Ben for the Gaming Careers Podcast live!Links mentioned:2023 platform pollTwitter making unused handles availablehandle.horse username checkerTwitter add views metricFacebook Gaming app shutdownMultiple audio tracks on YouTubeProcessing estimates on YouTubeGlobal follower emotes on TwitchTwitch Recap 2022Highlight raiders chatLess intrusive display adsGuest Star info pageDiscord CreatorsDiscord Halo dropsTumblr livestreamsTumblr streaming FAQVideo version of the podcast:https://youtube.com/live/SlwFjqjbdqoGet in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify

The Gaming Careers Podcast returns for 2023!Join us live on January 2nd 2023 at 1 pm Pacific, 4 pm Eastern, and 9 pm GMT over on the Gaming Careers YouTube channel for the live video version of the podcast, or it'll be in your podcasting app of choice a few hours later.Thanks so much for sticking with us during our extended break, looking forward to seeing what 2023 brings!Get in touch: Tweet us at @GamingCareers and @_BenjaminGreen Leave us a review on Apple Podcasts or Spotify