74. Maximizing Conversion Rates: Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter

Want to know the secret to thriving on Etsy? For that and more, follow us here and subscribe to our YouTube channel!In this episode, host Cody McGuffey sits down with David Anderson, a successful entrepreneur with a fascinating journey from overcoming student loan debt to thriving on platforms like Etsy and Amazon FBA. David shares his insights on the challenges and triumphs of running an online business, the importance of customer relationships, and the lessons learned from his experiences.------------DAVID ANDERSON:Instagram: https://instagram.com/itsmedavidandersonFacebook: https://facebook.com/davida7Website: https://andersonunitedinc.com------------BUILT ONLINE:YouTube: https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSxSpotify: https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwPApple Podcast: https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024------------ABOUT EVERBEE:Website: https://everbee.io/YouTube: https://www.youtube.com/@helloeverbeeBlog: https://everbee.io/etsy-seller-blog/TikTok: https://www.tiktok.com/@everbee.io?lang=enInstagram: https://www.instagram.com/everbee.io/Facebook Community: https://www.facebook.com/groups/416630082921388

How far can you go if you truly commit to your business goals? For that and more, subscribe to our channel!In this episode of Built Online, we talked with Jay, a former bank employee from Canada who has successfully transitioned into a thriving online entrepreneur. Jay's journey is nothing short of inspiring, as he has built multiple online businesses, generating over $2.5 million in sales through platforms like Etsy and Amazon.Throughout our conversation, we discussed the idea that online entrepreneurship is not merely a means to generate income; it is a pathway to a lifestyle that many aspire to achieve. Jay's journey from a bank employee in Canada to a thriving online entrepreneur living in Belize exemplifies the transformative power of this path. His story underscores the potential for individuals to escape the confines of traditional employment and pursue their passions on their own terms.------------JAY DE SOUZA:YOUTUBE | WEBSITE | INSTAGRAM | FACEBOOK | THREADS------------BUILT ONLINE:YOUTUBE | APPLE PODCAST | SPOTIFY------------ABOUT EVERBEE:WEBSITE | BLOG | YOUTUBE | TIKTOK | INSTAGRAM | FACEBOOK COMMUNITY

Have you ever wondered what it takes to build a successful online business?In this episode of Built Online, Jeremy, a seasoned entrepreneur with a fascinating journey in the business world, discussed the challenges and triumphs of building Swag.com, including its rapid growth and eventual acquisition by Custom Ink. Jeremy emphasized the importance of understanding your target audience, being open to feedback, and sharing valuable lessons from his successes and failures.------------WHERE TO FIND JEREMY:WEBSITE: https://swag.space/------------FOR MORE BUILT ONLINE EPISODES, PLEASE FOLLOW US ON:YOUTUBE | APPLE PODCAST | SPOTIFY------------FOR MORE ABOUT EVERBEE, PLEASE CHECK OUT:WEBSITE | BLOG | YOUTUBE | TIKTOK | INSTAGRAM | FACEBOOK COMMUNITY

How can understanding product market fit transform your Etsy shop's success?In this episode, I sit down with Karla, a thriving Etsy seller, to explore her journey and the strategies that have driven her success. Karla shares how she achieves product market fit by meticulously planning her product releases for the year, targeting niche markets, and leveraging data-driven insights to identify market gaps. She highlights the importance of deeply understanding your audience, researching trends beyond Etsy, and utilizing tools to optimize listings. With just 250 active listings, Karla has carved out a niche by creating unique, event-focused products and refining her offerings based on sales data. Her story is a testament to how strategic planning and efficient time management can help aspiring Etsy sellers build a profitable business while balancing family life. ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How did a nurse transition from healthcare to generating $450,000 in sales through e-commerce?In this episode I chat with, Briggette, a former nurse, who stumbled upon print-on-demand while researching for a digital printables store. Initially skeptical, she decided to open an Etsy shop selling print-on-demand products. She focused intensely on this one business, dedicating 4-5 hours daily to research, design, and understanding her customers. And through the focus, discipline, and continuous learning, she grew her business to $450,000 in sales within 3 years. Briggette emphasizes the importance of mindset, persistence, and continuous improvement. She advises new sellers to focus on one platform or niche at a time, be honest about their skill level, and continuously learn and adapt. ------------Where to find Briggette:YouTube: https://www.youtube.com/channel/UCDDlknDXRC3jM-XDgdmRfdQInstagram: https://www.instagram.com/stupideasypod/StupidEasyPOD Membership: https://www.stupideasypod.com/my-membership ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can you build a thriving online business while working less than 20 hours per week?By focusing on high-impact activities and leveraging automation, you can create a successful print-on-demand business on platforms like Etsy. In this episode, Andreas Pistolelis shares his journey from musician to successful online entrepreneur. He discusses how he built a seven-figure print-on-demand business on Etsy, working just 10-20 hours per week. Andreas emphasizes the importance of market research, analyzing top-selling listings, and creating unique designs that add value to the marketplace. He also touches on the challenges of balancing business success with personal growth and mental health, highlighting the importance of dealing with emotions rather than suppressing them through work. Throughout the conversation, Andreas provides valuable insights on product research, pricing strategies, and targeting the US market from Europe.------------Where to find Andreas:YouTube: https://youtube.com/@wtfamievendoingMusic Social Accounts:YouTube: https://youtube.com/@andreas.pistolelisSpotify: https://open.spotify.com/artist/304RNLvvlCdDcaldp2xHuO?si=5at6Q5xwRP6Ip0clxLmOZg ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

Are you ready to revolutionize your online business with video content?Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge.In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of social commerce, and how live shopping and shoppable videos are transforming the e-commerce landscape. Eitan shares valuable insights on how founders can leverage video content to build brand awareness, engage with customers, and drive sales. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical advice on how to harness the power of video to grow your online business.------------Where to find Eitan:Vimmi: https://vimmi.net/Podcast: https://vimmi.net/mastering-ecommerce-marketing/Blog: https://vimmi.net/blog/LinkedIn: https://www.linkedin.com/in/eitankoter/ ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How can e-commerce entrepreneurs avoid common pitfalls when scaling their business?By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details.In this episode I chat with Yoni, co-founder and CEO of Multiply Mii, who discusses the challenges e-commerce business owners face as they grow. He emphasizes the importance of continually innovating and bringing new products to market. Yoni shares insights on how to make strategic hires, whether through freelancers, agencies, or full-time employees, to handle specific tasks and responsibilities. The conversation also touches on the significance of understanding one's unique value to the business and delegating tasks that can be more efficiently managed by others. By doing so, entrepreneurs can focus on high-impact activities that drive profitability and growth.------------Where to find Yoni:Multiply Mii website: https://www.multiplymii.com/Escala website: https://www.weareescala.com/Linktree: https://linktr.ee/Yonikoz?fbclid=PAZXh0bgNhZW0CMTEAAaarrlV3URodV3EX_LhRYsxFXYbLhrxER1qf6xcSgTtFv41qY5P2IsaNLvg_aem_TCujPCPxw2Qq7OVe8ofX0Q ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

How many Etsy listings are needed to make $10,000 monthly?In this episode, Julie, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantity. The focus should be on understanding market demand and creating products that meet customer needs. She advises new sellers to start with even one well-crafted listing, as each provides valuable learning experiences. The key is choosing the right product, executing it well, and optimizing for Etsy's platform, rather than fixating on listing numbers.------------Where to find Julie:YouTube: https://www.youtube.com/@GoldCityVenturesWebsite: https://goldcityventures.com/Facebook: https://www.facebook.com/goldcityventures/Instagram: https://www.instagram.com/goldcityventures/TikTok: https://www.tiktok.com/@goldcityventures ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388 

Are you accidentally sabotaging your business by focusing on the wrong financial metrics?In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channels. Without this granular financial data, business owners may be investing time and money into unprofitable areas rather than doubling down on their most lucrative offerings. Nick recommends working with a professional bookkeeper/accountant on a monthly basis to review financials, gain actionable insights, and make data-driven decisions to maximize profitability as the business scales. Proper financial management from early on can help e-commerce entrepreneurs avoid cash flow issues and accelerate growth.------------Where to find Nick:YouTube: https://www.youtube.com/user/bookkeeper360Instagram: https://www.instagram.com/bookkeeper360/?hl=enFacebook: https://www.facebook.com/bookkeeper360/Website: http://www.bookkeeper360.com ------------EVERBEE WEBSITE: https://everbee.io/ EVERBEE BLOG: https://everbee.io/etsy-seller-blog/ EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=enEVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/ JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388