010: Why I deleted 7,000 subscribers from my list

The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productive. So in this first Ellechat podcast episode of 2019, I’m sharing 7 of my best productivity tips to help you start this year off on the right foot and actually make progress toward your business goals.To download the 2019 calendars: https://www.elleandcompanydesign.com/libraryTo read productivity blog posts: https://www.elleandcompanydesign.com/blog/ To sign up for the newsletter: https://www.elleandcompanydesign.com/

In this episode, Lauren discusses a recent shift away from online courses towards Software as a Service (SaaS) in the creative industry. She chats with Sai Hossain, the CEO & Founder of Crowdcast, about how he came up with Crowdcast, how he brought this platform to life, and where his business is headed in the future.

In this episode, Lauren discusses three ways to save time and expand your reach on Instagram -brainstorm a big list of ideas, plan ahead, and batch tasks.

In this episode, Lauren discusses changes to the Ellechat format and five ways she’s balancing life as a new full-time mom and part-time entrepreneur after giving birth to baby Eli in April. Are you a working mom? Lauren would love feedback on this topic in the Elle & Company Community Facebook group: https://www.facebook.com/groups/elleandcocommunity/

While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others.Designing eye-catching graphics isn’t a guessing game. In this week’s Ellechat, I’ll be sharing 7 simple design fundamentals that will help you create better business graphics today, regardless of your design experience. Join me!

In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business. These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so that you can utilize those lessons in your own business.This year will definitely look different, but I’m excited to share my plan with you. See you soon!

Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate.She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. She leads a growing team of talented women, she’s in the process of writing her third book, she just started homeschooling...and somehow she manages to keep it all together!I invited Lara as my first guest in the Business Spotlight story to share her story along with how she’s able to cultivate what matters in both her business and her home.I’m personally so excited for this one. Join us!

I know the title of this Ellechat sounds crazy. We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?! No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it. I’m sharing those stats, along with the reasoning behind this seemingly crazy move, in this week’s Ellechat. Join me!

Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves. Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business? If so, I’ll be sharing how I’ve learned to deal with all of the above in the last 4 years since starting Elle & Company in this week’s Ellechat. Join me!

What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch. We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!) But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy. In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me!