Ep11. Why you need to embrace marketing

In a cross-collaboration between the Hacking Happy and Elevatory podcasts, Penny Locaso and Anna Jonak, discuss the challenges and awakening experiences of women in business. They explore the importance of reclaiming balance and time freedom and address the pressures and anxieties that come with entrepreneurship. Along with the unrealistic portrayals of success on social media and the need for authentic conversations about the true entrepreneurial journey.

If you're in ecommerce you’re in a numbers game. Leverage your data to make better decisions, help you make more money and be more profitable.

The very first sale you make with each new customer is the most important. If they have a great experience, then they're likely to make subsequent purchases.

Today we focus on nailing your marketing strategy - what it is and how to develop one. Everything to do with your messaging & pitch. This is often where most ecommerce businesses fall short.

You started your business because you love the doing in the business, right? But you're not gonna make the sales unless you actually learn to love the marketing too. Here's 7 reasons why.

You're not alone. I brick it. Richard Branson bricks it. Your fave pop idol bricks it. All of us feel fear. Here's 7 tips to beat those old unconscious responses.

Anna takes you through what paid & organic marketing means, what the purpose of each is & importantly, how to know which one is best to use for your business.

You're not alone. I brick it. Richard Branson bricks it. Your fave pop idol bricks it. All of us feel fear. Here's 7 tips to beat those old unconscious responses.

Don't set up your website shop and then dive straight into paid marketing until you've listened to this episode. It could literally be money down the drain. We will walk you through best practice website optimisation and will give you several tangible things you can implement right now to keep users on your site longer, and moving towards that sale!

The why and the how of a customer retention strategy to keep your customers coming back again and again. Anna not only chats about 5 easy to implement plans but the importance of developing a strategy in the first place.