The Conscious Leadership Podcast with Gabby Ortega, MA podcast

Social Media, Growth, and Embracing the Suck with Jera Foster-Fell

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Social media is a tool: a tool can be used for good or bad. If you want to use this tool to connect with people and provide valuable content & inspiration, then you need to look beyond the metrics.. You have to examine whether your presence on social media is supporting your larger goals. Social media coach + content creator extraordinaire Jera Foster-Fell joins The Conscious Leadership Podcast to offer inspiration & advice about the space we occupy online.

In this episode, Jera takes Gabby through her journey from frustrated & stressed graphic designer to social media maven. They discuss the challenges that new leaders face when it comes to social media platforms, and how to push through the imposter syndrome and comparison trap. Jera dives into getting “mama bear” about your business, and how “embracing the suck” means consistency in engagement for the long haul. She also provides insight regarding the shift in IG from being a photo sharing app to a video platform.

Social media gets a bad rap, and there are definitely aspects that can be problematic. However, it’s also a great vehicle for connecting, and for growth. It’s up to us to know how to use it, and how to consume it.

  • [1:37] Introduction to Jera, social media coach and founder of the Social Media Saloon
  • [5:30] Jera shares her journey from overstressed/underpaid graphic designer to creating a community on IG
  • [11:48] Social anxiety and interacting on social media
  • [12:50] Jera’s pivot into fitness, hiring a business coach, and making the jump to entrepreneurship
  • [19:37] Challenging moments during Jera’s journey
  • [22:50] Advice for beginners who are faced with doubters, and “embracing the suck”
  • [32:28] Social media as a vehicle for growth
  • [36:11] Jera’s perspective on IG shift from photo to video platform, and advice about Reels
  • [44:07] Gabby offers suggestions on creating & repurposing content for IG Reels
  • [45:26] What’s up next for Jera, and where to find out more from her

This week’s guest was Jera Foster-Felll! Jera is a content creator, social media coach, and the founder of the Social Media Saloon. She helps business owners transform their social media experience platforms such as IG and TikTok into powerful tools through branding foundations, social media mindset, community building, and turning followers into clients. Find more from Jera on IG at @jera.bean

We'd love to know what you took away from this week's episode! Please post any takeaways you had on Instagram and tag us @om_therapy_coaching or @consciousleadershippodcast. If you enjoyed this episode, we'd also love it if you could leave a review! All those who leave a review, screenshot it, and DM it to us at @om_therapy_coaching or @consciousleadershippodcast, will receive a FREE copy of our Positive Mindset Workbook as a gift.

This podcast was edited and produced by Soul Glitch Studios.

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