Fake People, Real Ads: New York’s New Rules for AI-Generated Performers

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Richard D. Buckley, Jr. return to copyright fundamentals and explain how these rules affect creators, businesses, developers, filmmakers, and anyone commissioning creative work. They cover: What copyright protects and the requirements for originality and fixation Who owns commissioned work and why payment alone may not transfer copyright What rights copyright owners have and what happens when those rights are infringed Tune in for a practical look at how copyright ownership can determine whether a creative project moves forward or becomes tied up in legal complications.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara J. Sattler break down Cesari S.R.L. v. Peju Province Winery L.P., a long-running dispute involving the LIANO and LIANA wine marks. The Second Circuit vacated a judgment against Peju after finding that the earlier Trademark Trial and Appeal Board decision did not consider how the companies actually used their marks in the marketplace. In this episode, they cover: – The two-decade dispute over the LIANO and LIANA wine marks – Why the TTAB’s likelihood-of-confusion ruling did not bind the federal court – What the Second Circuit’s decision means for brands facing litigation after a TTAB loss Tune in for a clear look at when a TTAB loss can follow a brand into federal court, and when it cannot.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara J. Sattler break down the Supreme Court’s decision in Cox Communications v. Sony Music Entertainment, which reversed a $1 billion judgment against the internet service provider. They discuss: – Why knowledge that customers are infringing copyrights is not enough to establish contributory liability – How inducement and substantial lawful uses shape the liability analysis for technology providers – Why the decision could serve as both a shield and a potential sword in copyright cases involving AI-generated content Tune in for a clear look at how the Supreme Court’s ruling reshapes the line between neutral technology and contributory copyright infringement.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss what the law requires, which advertisements may be exempt, and how brands and agencies should approach compliance. They cover: When advertisers must conspicuously disclose the use of a synthetic performer How exemptions for expressive works, audio-only ads, and language translation may apply Practical steps brands and agencies should take, including AI audits, vendor agreements, and updated creative guidelines Tune in for a practical look at how AI-generated spokespeople are reshaping advertising transparency and compliance.

In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Matt Sugarman discuss SAG-AFTRA’s new 2026 TV/Theatrical Agreement and the updated AI provisions shaping the future of entertainment production. In this episode, they cover:   What the new agreement says about digital replicas and synthetic performers How consent, compensation, and notice requirements may affect actors and producers Why entertainment attorneys should pay close attention to AI language in performer contracts Tune in for a clear look at where AI, performer rights, and entertainment production collide.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Matt Sugarman revisit Lil’ Joe Records, Inc. v. Ross after the Eleventh Circuit reversed the district court’s ruling in favor of 2 Live Crew. The decision turns on a key bankruptcy issue: whether a copyright termination interest that was never scheduled in a Chapter 7 case remains property of the bankruptcy estate. In this episode, they cover: Why the Eleventh Circuit found Mark Ross’s termination interest remained in his bankruptcy estate How that changed the Section 203 majority vote needed to reclaim the copyrights What the ruling means for artists, estates, catalog owners, and attorneys handling termination notices The ruling changes the vote count under Section 203 and raises new due diligence questions for catalog reclamation projects. Tune in for a clear look at wh

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Richard D. Buckley, Jr. break down Patagonia’s trademark lawsuit against drag performer and environmental activist Pattie Gonia. They discuss the trademark claims, the First Amendment defenses, and the broader question of whether filing the lawsuit was the right strategic move. They cover: Why Patagonia is challenging Pattie Gonia’s merchandise and trademark application How the Rogers test and First Amendment protections may apply to expressive personas and related merchandise What the case shows about trademark enforcement, public backlash, and litigation strategy Tune in for a clear look at when trademark enforcement collides with parody, activism, and the First Amendment.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss the court’s ruling, where Brandy Melville’s trademark claims fell short, and whether a different trademark argument could have changed the outcome. They cover: Why the court treated the copied photos as a copyright issue, not a trademark issue What Brandy Melville needed to show to support its trademark claims How brands should think about protecting product images, marketing content, and visual identity online Tune in for a clear look at where copyright protection ends and trademark law begins.

Pepperdine has used the “Waves” name for its athletic teams since 1937. Netflix’s Running Point also features a fictional basketball team called the Waves. In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Tara Sattler break down Pepperdine’s trademark lawsuit against Netflix, the ruling on Netflix’s motion to dismiss, and what the decision says about the Rogers test after Jack Daniel’s v. VIP Products. They cover: Why Pepperdine challenged Netflix’s use of “Waves” How the court viewed the name in an expressive work What the ruling means for the Rogers test after Jack Daniel’s Tune in for a clear look at where trademark law and entertainment branding collide.

In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Jessica Marlow break down UMG Records v. Last Brand, the lawsuit targeting Quince’s alleged use of unlicensed music across social media marketing. In this episode, they cover: Why platform music libraries do not automatically clear commercial use How influencer briefs, reposts, and “trending audio” can create copyright risk What brands and creators should address in influencer agreements before content goes live For brands, agencies, and influencer marketing teams, this case is a reminder that viral content still needs to be legally cleared. Tune in for a clear look at where music licensing meets influencer marketing, brand control, and copyright liability.