Brand consulting is hotter than hot today. Seems like everyone is coming into the space. Well, at least people in the creative industries, from graphic designers to copywriters, PR consultants, creative directors, you name it. But brand consulting is a different sport. It takes a lot more than creative skills, it takes a good understanding of business, research, and some analytical skills too. The industry for brand consultants has become saturated and commoditized, and only few people make a decent living in this space. People struggle to get clients, they struggle with credibility, and they lack some of the practical skills needed to succeed in this industry.
With Original Minds, we are trying to make it easier for brand consultants to make it. As I discuss in this video, I think collaboration is the solution.
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