What's POSSIBLE With AI

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org's goal to encourage more conversation and less conflict.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we're in retail media's "potty-training" phase.

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applications in ad tech.

One reason regulators are paying more attention to data privacy? Their constituents care about this "kitchen table" issue. We open with insights from attending a duo of privacy conferences this week, the IAPP summit and IAB Public Policy & Legal event. Then, we turn to how retail media is mashing up with sports, opening up new opportunities across media and ad tech.

The NewFronts, digital video's week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode.

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients' money.