Getting Found in AI Search: SEO Case Study w/ Lauren Worley

"You don't have to have everything perfect for SEO to work."I'm back with one of my SEO clients, Lauren Worley, who runs a group trauma therapy practice in Burbank, California. In this conversation, we're looking back on our year+ of working together!We get into everything from finding the right keywords for a whole team of clinicians, writing blogs that actually sound like you (even with AI in the mix), & why "it's not perfect yet" isn’t a good enough excuse to keep kicking the SEO can down the road.→ Get the full show notes here: https://brittanyherzberg.com/blog/how-a-california-therapy-practice-showed-up-and-booked-clients-from-ai-search——This episode brought to you in partnership w/ Adrienne Cruz📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

“You’re totally capable of doing SEO on your own—my story is proof!”There's a lot of bologna out there on the internet about a lot of different topics, but especially about SEO.I hosted an in-person SEO workshop recently where we got to talk about a lot of the nuttiness that’s out there. That whole exchange made me realize some of what I say on repeat.I thought it would be fun to bring some of my most repeated phrases into an episode & dig into them a bit more!(If you’ve been in my world for a minute, you will most definitely recognize some of these phrases! I’d love to know if I missed anything → DM me on Instagram & share.)→ Sign up for the 🆓 Nov SEO Challenge: https://copybyb.mvsite.app/products/courses/view/1198458→ Join the December 5-Day SEO Sprint: https://brittanyherzberg.com/seo-sprint→ Get the full show notes here:https://brittanyherzberg.com/blog/seo-quotes-and-sayings-for-business-owners——This episode brought to you in partnership w/ Adrienne Cruz📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

No SEO coach. Zero budget to hire an agency. Just me, some YouTube trainings, a handful of freebies, & a whole lot of trial and error.In this episode, I'm walking you through my SEO journey, from the accidental win that got me curious to the scattered years of piecing it all together, and how every bit of it shaped the way I teach SEO today. → Get the full show notes & sign up for the November SEO Challenge here:https://brittanyherzberg.com/blog/my-seo-journey-and-what-offer-i-built-for-entrepreneurs———This episode brought to you in partnership w/ Adrienne Cruz📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

I heard you! You want to know what it’s going to take to show up in AI search. You also want to know if you can do keyword research in Claude or create meta descriptions in ChatGPT.…so I made an entire Q+A episode for you about all things SEO and AI!In this one I’m getting specific about where AI can be helpful, where it hurts your SEO, & what I said that floored my SEO Sprinters on a recent coaching call.→ Get the full show notes here!https://brittanyherzberg.com/blog/seo-q-a-how-to-show-up-in-google-and-ai-search ——This episode brought to you in partnership w/ Adrienne Cruz📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL)This entire episode is about to show you just how wrong that assumption is!From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all.Tune in and save this one as a reminder that even when you think you’re messing it all up, you’re doing a great job just by making yourself aware of the SEO opportunities available to you!→ Get the full show notes here!https://brittanyherzberg.com/blog/seo-mistakes-i-made-as-an-seo-coach——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words.There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in this episode, so jump in already!→ Join the October 5th SEO Sprint (just 2 seats left): https://brittanyherzberg.com/seo-sprint→ Get the full show notes here: https://brittanyherzberg.com/blog/how-to-find-the-keywords-your-clients-are-googling——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.”Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you.But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifully!If you’re new here…Megan Yelaney is my business coach, a dear friend, and—as of last year—a Done-For-You SEO client. I invited her on so we can capture her story and experience with SEO now that she's been through the whole SEO & Grow Method (website » content » metrics).Whether you have previous experience with SEO, zero experience with SEO, or you’re just looking for a way to get clients to find you—you’re gonna want to hear this.——Connect w/ Meg:→ The Content Fix (free, 3-day event starting Sept 29th): https://meganyelaney.com/content-fix-brittany ^^sign up with this link to get invited to a BONUS SEO workshop on Oct 2nd!——→ Get the full show notes here!https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-megan-yelaney ——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you.——This episode is just in time for this training…→ Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittanyJoin through ^^this unique link & you’ll get a BONUS training with me on October 2nd on how to take those pinned Instagram posts & turn them into blog posts for SEO 🎉(replay available for a limited time)——→ Explore the SEO Sprint (starts October 5th!): https://brittanyherzberg.com/seo-sprintGet your website SEO done in 2 weeks so Google can bring you clients—no more daily Instagram posts or ad spend required!Find the right keywords, build a better bat signal, and plug it into your site so you can start generating leads in your sleep.——→ Get the full show notes here!https://brittanyherzberg.com/blog/what-you-mean-when-you-say-i-hate-blogging——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it!She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. Mary decided there was never going to be a “good time” to do SEO, so she just went for it. And boy oh boy is it paying off!In this episode: the tiny setting on her website platform that was hiding her website from the Google gods, why keyword research has to happen before you rewrite your copy (so… that excuse is gone), & when she realized her website wasn't doing any of the heavy lifting it was capable of.→ Get the full show notes here:https://brittanyherzberg.com/blog/seo-sprint-case-study-with-burnout-coach-mary-hodson——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———

I just closed an offer I love. It's one of the hardest, most bittersweet decisions I've made in this business.And… it’s making way for new things to land.In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened.If you’ve been feeling called to change up your offer suite, this conversation might be just what you needed to find today!→ Join The SEO Huddle for $27: https://copybyb.mvsite.app/products/courses/view/1197581→ Get the full show notes here:https://brittanyherzberg.com/blog/the-human-design-aha-behind-my-new-seo-offer——This episode brought to you in partnership w/ Leah Bryant Co.📲 Text me! (Add your email or IG handle in the message if you want a response 😉)———DM Brittany → Instagram, ThreadsJoin the next SEO Sprint 💨Get Your SEO Game Plan 📋Get the Business Owner's Guide to Google 📓SEO Dashboard (20% off w/ code BRITT20)Keysearch (20% off w/ code KSDISC)Buzzsprout ($20 off)(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)———