EPISODE 51: How to Make Content that Converts into Clients with Ryan Roi

In this episode of the Artful Dollar Podcast, we revisit the very first episode, a classic conversation with renowned tattoo artist Nick Baxter.    Nick is well known and recognized in the tattoo industry for his incredibly technical and dimensional tattooing styles and his work has been featured in many magazines and publications over the past 20+ years.   Ryan and Nick discuss money, financial awareness, and the intricate relationship artists have with finances. Nick opens up about his middle-class upbringing, rebellious streak, and journey towards financial literacy.    Together they explore the pitfalls and victories of managing money in the tattoo industry, the importance of consistency, and balancing personal values with financial goals. This conversation is packed full of insights for any artist looking to achieve financial stability and creative freedom.   Nick Baxter's Instagram: @burningxhope https://www.instagram.com/burningxhope/   Nick’s tattoo studio, Art Realm, located in Austin, TX: @artrealmtattoo https://www.instagram.com/artrealmtattoo/   ——————————————————————————————————————   Chapters: 00:00 Introduction 05:00 Nick Baxter's Background and Money Mindset 11:51 Transition to Financial Responsibility 18:31 Balancing Passion and Financial Security 26:04 Facing Financial Mistakes and Learning from Them 29:32 Pandemic's Impact on Career and Finances 35:02 Judgment and Success in the Tattoo Industry 40:47 The Power of Self-Awareness 45:07 Final Thoughts   ——————————————————————————————————————   Are you feeling uncertain about your financial future? You’re not alone.    Get clear on what actions you need to take to build financial security and freedom.    Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199   ——————————————————————————————————————   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   —————————————————————————————————————— Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #finance

In this episode of The Artful Dollar podcast, host Ryan Roi discusses strategies for tattoo artists to improve their social media presence and increase their clientele.    Ryan emphasizes the importance of consistency and starting small to learn what content works best. Ryan addresses the three main problems tattoo artists face on Instagram: declining reach, fear of being seen, and uncertainty about what content to create. He provides practical advice on overcoming these issues and highlights the significance of mindset in marketing.    Throughout the episode, Ryan shares his own experiences, offers actionable steps, and recommends successful tattoo artists to follow for inspiration. Additionally, he stresses the necessity of making authentic, engaging content and introduces a structured approach to enhance social media engagement.   Use these 4 pillars to book more tattoos on Instagram: ‘How to Turn Instagram Followers into Tattoo Clients’ https://youtu.be/cC2zxRGf-9w   Content References:   Pamela Carvalho @wild.isley.tattoo  https://www.instagram.com/wild.isley.tattoo/ Content & Tattooing with Pamela Carvalho︱The Artful Dollar - Ep. 35 https://youtu.be/DgjMRsA7uzE   Jon Nelson @jonnelson_tattoos https://www.instagram.com/jonnelson_tattoos/ Podcast: https://www.youtube.com/@unemployablepodcast   –   Chapters: 00:00 Introduction 05:07 Top Three Social Media Challenges for Tattoo Artists 10:50 Fear of Showing Your Face 13:51 Creating Relatable and Engaging Content 20:43 Building Trust  28:04 The Importance of Unique Content 30:03 Learning from Successful Tattoo Artists 31:58 Key Elements of Effective Content 34:27 Final Thoughts   –   Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.    Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.    Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now: https://Theartfuldollarbooking.as.me/?appointmentType=67870225   This is for tattooers and shop owners who: Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience Ready to take a radically new approach to marketing (Not just a few tips and tricks)   On this call we will: Take a look at your current approach to marketing Identify what is stopping you from staying consistently booked Offer a strategy moving forward   –   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #marketing

In this episode of The Artful Dollar Podcast, host Ryan Roi engages in a captivating discussion with Dillon Forte, one of the world's most proficient tattoo artists in geometric and sacred geometry tattooing.    Together they explore Dillon’s artistic journey, insights on branding, and the philosophy behind his successful career. They also discuss the development of a new tattoo design app and the importance of authenticity and mindset in art. Filled with good laughs and deep reflections, this conversation offers valuable perspectives for both aspiring and seasoned tattoo artists.   Follow Dillon Forte on Instagram: @dillonforte https://www.instagram.com/dillonforte/   Learn more about Dillon’s Sacred Geometry App:   https://sacredgeometryapp.com/   Follow @sacredgeometrytattoo on Instagram: https://www.instagram.com/sacredgeometrytattoo   –   Chapters: 00:00 Introduction  04:36 The Importance of Branding in Tattooing 07:03 Client Consultations and Workflow 18:25 Sacred Geometry and Tattoo Design 35:47 The Role of Plant Medicine in Creativity 39:36 Existential Questions and Historical Curiosity 43:05 Marketing Strategies for Tattoo Artists 53:45 Challenges and Lessons in Business Ventures 01:12:19 Final Thoughts   –   Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.    Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.    Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now: https://Theartfuldollarbooking.as.me/?appointmentType=67870225   This is for tattooers and shop owners who: Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience Ready to take a radically new approach to marketing (Not just a few tips and tricks)   On this call we will: Take a look at your current approach to marketing Identify what is stopping you from staying consistently booked Offer a strategy moving forward   –   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/

In this episode of the Artful Dollar podcast, we dive into the complex world of taxes specifically for creatives and self-employed individuals. Our host Ryan Roi is joined by Sue Bear, a 30-year veteran CPA with a unique holistic approach, to discuss everything from dealing with the stress of taxes to navigating the often unfair tax system.    Whether you're struggling with back taxes, considering forming an LLC or S corp, or just looking to save more money, this episode is packed with valuable insights and tips. Learn why it's essential to separate your business and personal finances, the long term benefits of paying taxes, and some surprising reasons why your accountant might not be giving you the attention you need.   Tax Worksheets & Resources: https://drive.google.com/drive/folders/1aQby0VrpnQHF_rYja2YgMsEv1WdECi8b?usp=sharing   –   Chapters: 00:00 Introduction 03:38 The Importance of Filing Taxes 12:26 Separating Business and Personal Finances 23:32 The Art of Tax Preparation 26:47 Dealing with Back Taxes 32:22 Mindset and Financial Strategy 43:22 Choosing the Right Financial Support 46:34 Final Thoughts   –   Are you feeling uncertain about your financial future? You’re not alone.    Get clear on what actions you need to take to build financial security and freedom.    Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199   –   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #taxes

In this episode of The Artful Dollar Podcast, host Ryan Roi sits down with renowned tattoo artist Myke Chambers to discuss the challenging experience of running tattoo shops in the wake of Hurricane Helene.   Myke shares insights from his 30-year career, including business principles, overcoming disasters, and the ever-evolving tattoo industry. From strategies for financial preparedness to the importance of community and charity, this episode offers valuable lessons for both artists and entrepreneurs. Don't miss this intimate and inspiring conversation filled with practical advice and personal insights.   @ladiesoftattooingworldwide Live Art Auction on Instagram to support tattoo artists affected by Hurricane Helene: https://www.instagram.com/ladiesoftattooingworldwide/ Bidding ends November 13th at midnight EST!   Donate to BeLoved Asheville to support Hurricane Helene relief efforts https://www.belovedasheville.com/donate/#DonateNow   Follow Myke Chambers and his tattoo studios on Instagram:  @mykechambers https://www.instagram.com/mykechambers/   @travelertattoo_asheville https://www.instagram.com/travelertattoo_asheville/   @sevenswordstattoo_asheville  https://www.instagram.com/sevenswordstattoo_asheville/   @sevenswordstattoocompany (Philadelphia) https://www.instagram.com/sevenswordstattoocompany/ –   Chapters: 00:00 Introduction  04:32 Embracing Change in Tattooing 10:58 Pricing and Sales Strategies 15:59 Hurricane Helene's Impact 23:49 Safeguarding Your Business 30:21 Spiritual Principles in Business 37:12 Art Auction for Hurricane Relief 38:44 Final Thoughts and Farewell   –   Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.    Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.    Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now: https://Theartfuldollarbooking.as.me/?appointmentType=67870225   This is for tattooers and shop owners who: Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience Ready to take a radically new approach to marketing (Not just a few tips and tricks)   On this call we will: Take a look at your current approach to marketing Identify what is stopping you from staying consistently booked Offer a strategy moving forward   –   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/

In this episode of The Artful Dollar podcast, Ryan Roi aims to equip entrepreneurs, especially tattoo artists, with vital business and marketing education that they often miss in traditional schooling. The focus of this episode is on navigating slow business seasons and improving marketing strategies.    –   Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone.    Get clear on what actions you need to take to book more appointments and create a sense of security and freedom.    Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now: https://Theartfuldollarbooking.as.me/?appointmentType=67870225   This is for tattooers and shop owners who: Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience Ready to take a radically new approach to marketing (Not just a few tips and tricks)   On this call we will: Take a look at your current approach to marketing Identify what is stopping you from staying consistently booked Offer a strategy moving forward   –   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/ #tattooartist #marketing

In this episode of The Artful Dollar Podcast, host Ryan Roi welcomes fellow tattoo artist and renowned tattoo machine builder, Dan Kubin, to explore his transformative journey.  Together Ryan and Dan discuss entrepreneurial spirit, balancing intelligence with tenacity, and the evolution from military discipline to creative ingenuity. Dan shares stories about overcoming physical and mental challenges, the importance of financial literacy, and the blend of art with technology.  This conversation spans topics such as healthy masculinity, resilience, and the pursuit of self-improvement through wellness practices like yoga and nutrition. Join us for inspiring tales of triumph, practical advice on money management, and the resilience required to turn adversity into artistic and personal success. Follow Dan Kubin and the DK Tattoo Revival on Instagram:  @dk_tattoo_revival https://www.instagram.com/dk_tattoo_revival/ @dankubin  https://www.instagram.com/dankubin/ – Chapters: 00:00 Introduction 01:58 Dan's Early Life and Entrepreneurial Spirit 07:31 Entrepreneurship 10:59 Sustainable Wealth 19:10 The Role of Intuition and Life Changes 32:32 Coping with Loss and Moving Forward 42:26 DK Tattoo Revival Retreat 57:29 Overcoming Adversity 01:13:31 Final Thoughts – Learn about the upcoming revival retreat hosted by Dan Kubin in Costa Rica, set for August 2025. The retreat will focus on healthy masculinity in tattooing, featuring seminars on personal and professional development, business finance, spirituality, emotional well-being, and more focusing on longevity in tattooing. Key participants include Ben Shaw, Myke Chambers, Ryan Roi, and Dan Kubin himself.  For more details and updates, follow @dk_tattoo_revival on Instagram https://www.instagram.com/dk_tattoo_revival/ – Are you feeling uncertain about your financial future? You’re not alone.  Get clear on what actions you need to take to build financial security and freedom.  Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199 – Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4 – Follow me on Instagram-  IG: @ryanroitattoo   https://www.instagram.com/ryanroitattoo/ Check out my website- https://www.theartfuldollar.com/ #tattooartist #tattooer

In this episode from the Artful Dollar Podcast, host Ryan Roi welcomes trauma-informed money coach Nadine Zumot. Together they explore the profound connections between emotional healing, financial empowerment, and personal growth. This conversation covers topics such as emotional resilience, somatic experiencing, and the impact of early life experiences on our relationship with money. While also critiquing commercialization practices like modern manifestation, emphasizing internal emotional work over external validation, and highlighting the importance of financial education.    Special focus is given to the challenges faced by artists, self-employed individuals, and minorities in managing financial stress. Personal anecdotes, practical advice, and theories like Polyvagal Theory provide listeners with a holistic understanding of achieving emotional and financial freedom. This episode is made for anyone looking to transform their relationship with money and emotional well-being.   Follow Nadine on Instagram: @nadinezumot https://www.instagram.com/nadinezumot/ – Chapters: 00:00 Introduction 03:28 The Reality of Money and Emotional Freedom 09:26 Manifestation and Financial Pain 30:31 Understanding Financial & Emotional Freedom 40:41 Navigating Financial Responsibilities 53:03 The Concept of Wealth vs. Richness 01:02:49 The Journey of Self-Acceptance and Healing –   Are you feeling uncertain about your financial future? You’re not alone.    Get clear on what actions you need to take to build financial security and freedom.    Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199   –   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #manifestation #mindset

In this episode of the Artful Dollar, host Ryan Roi welcomes fellow tattoo artist Lana Kane. Together they explore the contrasts between tattoo apprenticeships and experiences with personal growth both in tattooing and life. They discuss Lana's swift journey of becoming a professional tattoo artist after a brief apprenticeship and the importance of hands-on learning.    The conversation broadens to include tattoo techniques, equipment preferences, and the nature of an artist's growth. They emphasize personal transformation, investment in oneself, overcoming limiting beliefs, and the value of open communication. Lana shares insights on her success, marketing strategies, and future plans while reflecting on the importance of kindness and continual learning in the tattoo industry. Follow Lana on Instagram: @lanakanetattoos https://www.instagram.com/lanakanetattoos/ – Chapters: 00:00 Introduction 02:17 Tattoo Apprenticeship Experiences 07:43 Switching Up Equipment 11:55 Personal Growth and Transformation 20:49 Financial Advice for Artists 33:26 Tattooing Styles and Inspirations 35:10 Investing in Yourself 45:24 Overcoming Limiting Beliefs 01:02:20 Final Thoughts and Encouragement –   Are you feeling uncertain about your financial future? You’re not alone.    Get clear on what actions you need to take to build financial security and freedom.    Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199   –   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #tattooartist #mindset

In this episode of The Artful Dollar, host Ryan Roi sits down with Oregon tattoo artist Levi Black, for a special edition of Tattoo Financial Audit. Ryan helps Levi navigate his financial challenges, including managing a household with a mortgage and two kids while barely making ends meet with a monthly income of $2,500.  This podcast covers essential money management tips and explores innovative marketing strategies, focusing heavily on leveraging social media to attract more clients. Ryan emphasizes the importance of adapting to modern marketing tools and breaking old habits, sharing actionable insights for tattoo artists to build a sustainable and successful career. Listen in for practice ways to improve marketing and mindset shifts.   Follow Levi Black on Instagram: @leviathanblack_tattoo https://www.instagram.com/leviathanblack_tattoo/   –   Chapters: 00:00 Introduction 02:40 Levi's Current Situation 09:51 The Power of Authentic Content 21:01 Overcoming the Fear of Judgment 29:34 Facing Your Fears and Taking Action 36:47 Leveraging Social Media Effectively 44:08 Building a Personal Website 52:14 Local Marketing Strategies 55:11 Final Thoughts and Takeaways   –   Are you feeling uncertain about your financial future? You’re not alone.    Get clear on what actions you need to take to build financial security and freedom.    Book your Financial Future 1-on-1 Strategy Call Now: https://Theartfuldollarbooking.as.me/?appointmentType=65930199   –   Hear what people think about what we do at The Artful Dollar: https://www.theartfuldollar.com/testimonials   Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4   –   Follow me on Instagram-  IG: ryanroitattoo   https://www.instagram.com/ryanroitattoo/   Check out my website- https://www.theartfuldollar.com/   #marketing #mindset