E328 | Copywriting: How to Persuade and Connect with Integrity

Everything has turned into a debate.  No matter the topic, everyone seems to have an opinion.  Don’t feel left out…you’re included!  So are your co-workers, friends, neighbors, and ESPECIALLY your family and loved ones.   Getting into an argument with anyone is hard, but it becomes increasingly difficult when they brush off your points, spin the facts, or change the subject altogether.  Imagery of a bull and matador come to mind.  This episode will give you a deeper understanding of why people deflect or misdirect, and how to get rid of the red cape and hidden sword in exchange for improved relationships and personal growth. In today’s show, we discuss: The psychological reasons people resort to using deflective tactics How trying to “save face” can backfire and widen the gap to conflict resolution Accountability and how dealing with our own demons leads to growth Scripts you can use if you’re overwhelmed and need to buy time to process and respond If you’d like to learn more about our 30 Day Relationship Challenge reach out to us at [email protected] and let us know you’re interested.  You’ll be notified first as more information is released, and we’ll also keep you up to date on all future workshops, mentoring opportunities and much more! This fall we’ll be kicking off another round of our business mastermind group The Coalition!  This is for anyone at any stage of developing their own business.  From the “that’s a good idea” phase, to those who are optimizing systems to maximize productivity and profit.  All of our zoom meetings are recorded, so we can grow with you, on your time.  We’ve helped people all across the world, and if you want to be a part of a tribe like this, start by filling out this form and our team will be in touch. If this episode struck a nerve and you’d like to dive deeper or have specific questions, join our online community - Mighty Networks!  This is our answer to the shortcomings of other social media platforms, and allows our team to deliver a steady stream of unfiltered content, and it’s LESS THAN $20 A MONTH!  Sign up HERE today! Referenced Material: E313: How To Communicate With Someone Who Shuts Down Or Stonewalls

Imagine what it takes to reach the pinnacle of any profession. We’re not just talking about the top 5-10%, but fractions of that. Now add that this business is composed of the largest, fastest, and most explosive athletes on the planet, competing in a collision sport where success and failure are determined in split seconds. Oh, did we mention that millions of dollars are on the line? Today, we are joined by someone who was not just a part of that elite club but reached the highest highs—from the trenches. In the 1st Round of the 2012 NFL Draft, the Kansas City Chiefs selected Dontari Poe with the 11th overall pick. Over the next nine seasons, Poe became an All-Pro Defensive Lineman, wreaking havoc on backfields across the league. His journey began long before he became a pro, and today he shares some timeless and invaluable lessons he learned along the way. This show is like our workshops: uncut, uncensored, and 100% real. PARENTAL ADVISORY for a few instances of coarse language. In this episode, we discuss: The truth about mental toughness, common myths, and how to cut through the BS How to avoid letting our environment dictate who we become The importance of setting boundaries when helping others What it takes to ensure we’re at our best in our biggest moments We want to thank Dontari for joining us and answering one of our listener’s questions. If you have something you’d like us to address on a future podcast, please let us know!  You can reach us directly at [email protected] or submit your questions HERE. 1:1 Mentoring - Everyone needs a Coach.  We offer various mentoring options personalized to your goals, no matter what industry you’re in, helping you with topics such as discovering your niche, clarifying the next steps in your career, finding your voice as a leader, navigating power dynamics, gaining confidence in negotiating and so much more!  If you want help, schedule a call with an Art of Coaching™ team member by clicking this link.   Group Mentoring - If you prefer to work in a group with other like-minded people to find solutions to things you’re struggling with such as marketing, how to construct a business plan, hiring your first employee, or optimizing automated systems, or how to leverage the power of social media - WE CAN HELP!  This is why we started The Coalition, to help people who want to help others make more progress and scale their impact.  If you want to be a part of a tribe like this, start by filling out this form and our team will be in touch. We publish hundreds of hours of free content every year.  If you’d like to stay up to date on our live event schedule, get access to free guides and downloads as they're released, receive exclusive discounts, and so much more, sign up for our newsletter so you won’t miss a thing! Free AoC Resources:   Reading List Overcoming Imposter Syndrome Intern Guide Chaos Checklist Personal Finance 101 Clarity Webinar To see the complete list, click this link!   Today’s episode is sponsored by Momentous.  If you’re someone who has been wanting to improve your health for a while, but are intimidated by a lot of things you see in the fitness industry and are searching for a brand you can trust, look no further.  Momentous puts their products through rigorous testing, so you know what is on the label is what you’re putting in your body.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!

Relationships are hard.  Even if you’ve been with your better half for years, it can still be easy to miss the forest for the trees during busy times.  We know that when dealing with people miscommunication is the baseline, but does it have to be this way with those we love the most? Today, we address a real-life situation sent in by one of our listeners and provide focused advice on how to have a difficult conversation with your spouse.  Nothing will haunt you like the spirit of the unsaid and if you or your partner’s needs aren’t being fulfilled, the road WILL become rocky.  How do we go about expressing ourselves without sounding needy?  How can you get what you want while enhancing the relationship for both of you? In this highly practical episode, we discuss: The dangers of assuming someone knows everything about you How to ensure we’re not the problem and how to reverse course if we are Practical ways to start the conversation and the one element that MUST be included Research about unexpressed feelings and how to avoid this tragedy If there are other topics you’d like us to dive into in our podcast, please let us know!  If you have a specific situation you need help with, we keep everything completely anonymous - nothing will be traced back to you.  You can reach us directly at [email protected] or submit your questions HERE. This is the LAST CALL for the The Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  By attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  This is our only trip North this year, DON'T MISS IT! Today’s podcast sponsor is BetterHelp.  Do you ever spread yourself too thin or find your social battery constantly running on low-power mode?  BetterHelp is an extremely convenient online therapy service that can help you recharge your battery.  If you’re looking for someone to listen and help you find your sweet spot, check out Betterhelp.com/aoc for 10% off your first month!

It’s time!  You’ve spent YEARS building your skill set and building your reputation as a leader in your field.  You’re ready to convert your knowledge and skill set into a viable business and share your passion with others in the form of a live event or workshop.    Few experiences are as fulfilling as getting together with other people, united by a shared passion and commitment to improving at a specific skill.  Aristotle once said “teaching is the highest form of understanding,” so not only can you start making money by running your own event, but you’ll also gain an even deeper understanding of the subject you are so passionate about.  But how do you even begin to put this together?  As you start moving around the puzzle pieces, it can get overwhelming.  Fast. In today’s episode we’re joined by AOC Director of Operations Liz Bartholomew to discuss: Where to begin in the initial planning stage and how to set realistic expectations  What to look for in a venue and what you need to know about it to prior the event Pricing principles and how the loss leader strategy can serve as a springboard  The key milestones and tasks that must be achieved before, during, and after the event Referenced Materials: E193 I What To Charge For Your Time & Worth: A Deep Dive E295 I Public Speaking Tips Part 1: How Much Content Is Enough When Presenting? E297 I Public Speaking Tips Part 2: The Ultimate Keynote Preparation Checklist E298 I Public Speaking Tips Part 3: Using Strategic Storytelling To Create A Compelling Message If you got to the end of the podcast today and would rather just fast track this whole process, we can help!  Bypass the years of mistakes we made by reaching out to us at [email protected] and let us plan your event.  We’ll walk you through our step by step checklist and work through the details in a stress-free way, so you can focus on doing what you do best.  This is one of the most valuable services we offer, let us know what we can do to help! This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  By attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  This is our only trip North this year, DON'T MISS IT! Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock - WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form. Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at livemomentus.com/brett and SAVE 15%!

Do you ever feel like people are tuning you out?  It can be EXTREMELY frustrating when you know your message or product isn’t landing with your audience.  What gives?  Why do some brands seem to resonate while others come off as white noise or unimportant? Copywriting is the answer.  Even in this new, digital age writing skills are timeless.  There is both an art and science to delivering words to inspire others to take action and people need to feel something if you want their attention.  Understanding copywriting can completely change the way you approach marketing and turn passive bystanders into active participants.  Whether you’re an entrepreneur or just want to be a more informed consumer, understanding this form of writing is relevant to everyone. In today’s episode we discuss: What copywriting is and how it’s different from traditional writing Where you use it and how it’s used on you in everyday life Identify the essential characteristics of good copy and their psychological underpinnings How to use the principles of copywriting to build better connections and inspire action Today’s podcast topic came from a request from one of our listeners.  If you’d like us to discuss a topic you’re curious about or have a question of your own, submit it to us at artofcoaching.com/question.  We also have a private community void of the normal distractions of social media, where you can connect with our facilitators and people just like you for more in-depth discussion and practical advice you can apply NOW!   Please reach out if you have any questions at [email protected]. Many of us can simply benefit from being around other, like-minded people to share our struggles, run our ideas by, and work together to find solutions. If you’re struggling with marketing, or need technical help with hiring or refining billing systems, whatever the roadblock - WE CAN HELP!  This is why we started our business mastermind group The Coalition, to help people who want to help others make more progress and scale their impact.  Whether you’re an aspiring entrepreneur or an established business owner looking to optimize current practices, take action and apply for our group mentoring program TODAY by filling out this form. Today’s episode is sponsored by Momentous.  As things seem to come at us faster and faster, nailing the fundamentals and controlling the controllable becomes increasingly important.  Putting quality nutrients in our bodies is critical in tackling life’s challenges.  Momentous is our go-to for keeping us functioning at our best.  We particularly love their fish oil to control inflammation and creatine for increasing strength and performance.  Find them both and much more at livemomentus.com/brett and SAVE 15%!

You’ve been brought in to be the difference maker.  You’ve done the market research and have even done some background on your new team, you’re ready to hit the ground running!  BUT, it turns out not everyone is excited about the new direction, and no matter what you do you cannot gain momentum.  Failure to launch.  Making change is hard.  We’ve all read leadership books that lay out the necessary steps to build the ultimate team and business, but we know better.  It’s never what you expect it to be.  In today’s episode we are joined by Art Of Coaching Facilitator Bekah Gold where she shares with us some invaluable lessons learned from her professional journey and keeps it real on what it takes to change workplace culture. In this episode we discuss: What to do when you’re met with resistance and apathy when trying to initiate change The importance of assessing yourself and how others perceive you How to discern the drives of others and the vital role it plays in connecting with them Why setting expectations is so critical and how to refocus if the’re misaligned You can find Bekah on instagram at @coach_bgold where she posts regularly on topics pertaining to change management, leadership development, and getting out of your comfort zone.  You can catch Bekah at one of our live events, book her for an inservice with your team, or arrange a time to meet virtually for one-on-one mentorship.  Reach out if you have any questions  at [email protected]! This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there! Is there a message stuck in your head that you know needs to get out into the world?  Maybe you’d just like to get better in front of your coworkers at the weekly staff meeting.  Either way, Speaker School is the ideal place to get better in front of people, regardless of the situation!  This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, filled with people who want you to succeed and who will give you the feedback and encouragement you need to improve.  Join us in BEAUTIFUL Phoenix, AZ on June 1st and 2nd!.  We keep the number of participants small, so make sure to secure your spot today!

You’re on edge.  Heart is pounding.  Mind is racing.  We’ve all been confronted by someone either in-person, over email, or on social media who questioned our personal or professional integrity.  If you haven’t, buckle up. It doesn’t matter what genre of music you like, if you have paid attention to the news at all over the past few months, you’ve heard of the beef between the artists Drake and Kendrick Lamar.  Everyone from the New York Times to the President of the United States have commented on it.  A lot of lessons can be learned from peeling back the layers of societal events like these, and today’s episode is going to challenge you to think critically about things you may have previously just left in the tabloids. In this episode we cover: The economic impact of public disputes and what it can teach us about marketing How to leverage publicity from a conflict to define your brand and rally your followers The tactical considerations when responding to an attack and the importance of timing What to do if you fall short and how to come back stronger in the future This episode was a little different than normal shows and we had a lot of fun recording this one.  If you would like to hear more like this, let us know! Always feel free to reach out if you have any questions, concerns or other feedback to share at [email protected].  We would love to hear from you! This is your LAST CHANCE to sign up for our Apprenticeship Workshop in Calgary, CAN June 22-23!.  Hosted by our good friends at ORKA Performance, The Apprenticeship is a highly interactive 2-day workshop for those looking to improve their ability to communicate, lead, and build strong relationships.  This isn’t a “rah-rah,” motivational, death by powerpoint seminar.  On the contrary, by attending, you’ll experience the practice, coaching, and feedback you need to truly grow.  And better yet, you’ll get to take home a quantifiable communication evaluation tool, as well as several other tools to help you strategically approach any conversation.  Sign up TODAY.  We’ll see you there! Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%!

Struggling with your work?  Feel like you’re not hitting the mark?  You’re not alone.  Today’s chat dives deep into what it feels like when nothing seems to work and how to find your way out. In Dr. Seuss’s book “Oh, the Place You’ll Go!”, he writes “And when you're in a Slump, you're not in for much fun.  Un-slumping yourself is not easily done.”  We’ve ALL been there and no one or nothing can pull you out.  It’s an inner struggle that we all go through and must conquer, and to be honest we don’t really have a choice. In this episode we cover: Why some common advice just doesn’t help and what to look out for instead Tips on how to step back and see your work differently, gaining new insights that matter Simple strategies to better understand your audience, ensuring your work resonates How to tackle self doubt head-on, paving the way for more authentic and satisfying work It's hard to get out of your own head if you never get a chance to talk out some of the issues or problems you're struggling with.  For this exact reason, we offer 1-on-1 Art of Coaching virtual mentoring. Coaches need coaches too, and that's the value we can provide to you if you let us. Submit a request form today for more information! Speaker School -  This live 2 day experience not only gives you the knowledge you need to create a logical and clear presentation, but provides you with a safe environment to fail, one filled with people who want you to succeed, and are there to give you the feedback and encouragement you need to take steps forward.  Get the message you’ve been wrestling around with in your head out to the world. Join us in BEAUTIFUL Phoenix, AZ on June 1st and 2nd!.  We keep the number of participants small, so make sure to secure your spot today! We can’t say this enough, so we’ll say it again - WE VALUE YOUR FEEDBACK!  If you liked the “rant” style of this episode, let us know and we can keep them coming.  If you have any questions, concerns or other feedback to share, please reach out to use directly at [email protected].  We would love to hear from you!

Have you ever been in the middle of a conversation and thought “can we just cut to the chase?”   For some people small talk seems like a complete waste of time, a painful variation of the verbal headlock.  There are other people who seem to naturally flow through these conversations using them to build relationships with a diverse group of people, while simultaneously keeping their finger on the pulse of what’s happening in their communities. In today’s episode, we dive deep on these surface level conversations in a way that no one has before.  We discuss: The ramifications of refusing to engage in them and their evolutionary importance How our drives play a direct role in our approach and goals for these interactions  Tips to manage and mitigate the cognitive load these conversations cost Practical strategies for navigating and reaping the benefits from small talk Today’s episode was made as a result of listener questions and situations attendees at our latest workshop wanted help with.  Reach out to us at [email protected] or visit artofcoaching.com/question if there’s something you’d like to hear about on the podcast. Referenced Resources: Take our Drives Quiz! Referenced Material: E130: How Understanding Drives Helps Build Buy-In Today’s episode is sponsored by Momentous.  Let’s be frank, most supplements are BS.  The industry is full of overhyped charlatans that underdeliver products that do not work.  Not Momentus.  Their mission is to provide practical nutritional support for people who want to improve their health and fitness.  Their supplements go through the rigorous process of NSF certification, so you can trust what is on the bottle is what you’re ingesting.  They’re a longtime partner of ours for good reason - they believe in the same things we do.  Fundamentals NOT fluff.  Visit livemomentus.com/brett to SAVE 15%! On June 1st - 2nd we’re hosting our Speaker School in Phoenix, AZ, where you can find your voice and refine your message in a judgment-free environment using our research backed evaluation, video analysis, and feedback from your fellow attendees.  We’ll also cover topics on slide design, how to present more effectively, and how to be more articulate.  This is for everyone ranging from those who need more confidence and are battling social anxiety, to someone who is getting paid to speak in front of large numbers.  We keep the number of participants to 10 or less to make sure you get enough reps.  Spots are limited, so lock yours in today HERE!