The Psychology Behind Selling Comprehensive Packages

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical practice or med spa. By developing a signature menu of branded packages and programs, you’ll differentiate your brand, make your business stay steady even when you have employee turnover, and become known for more than just your excellent service. Become known for luxury.    HIGHLIGHTS 05:45 What is brand architecture?  07:00 What the Hell’s Kitchen restaurant can teach you about business. 12:00 The power of building a brand and having brand recognition. 14:15 How to make your business not skip a beat if you have team turnover. 22:00 Create a business that sets you apart from “just” having great service.    RESOURCES + LINKS Book a Strategy Call with us HERE DM us “BTS” on Instagram for a peek behind the curtain of our signature process for creating your practices Brand Architecture!   FOLLOW Heather: @heatherterveen Website: heatherterveen.com

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly  how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ensure your content stays on schedule so you can consistently get in front of the premium clients that need your services. From quarterly photo shoots to daily engagement tactics, the strategies in this episode will position your med spa as the luxury leader in your area.    HIGHLIGHTS 00:00 Why consistent content is a must for every med spa and aesthetic businesses.  08:15 How to plan and prepare your social media content to connect with your dream patients. 14:00 Tips to save time (and your mental health) as you execute your social media marketing.  19:15 What marketing strategies are best to promote med spa and aesthetic businesses? 24:30 The training you need to attract premium clients now. RESOURCES + LINKS Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen   Smith & Crawford Co: @smithandcrawfordco https://smithandcrawford.com/  

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med spa as the premier destination in your area and focus on quality over quantity and start generating five figure days.    HIGHLIGHTS 01:30 How to make a signature offer suite that is irresistible to your ideal client. 05:00 The masterclass to set your business model up to 2 to 3x your revenue. 08:15 How to stand out among your competitors, and become the go-to med spa in your area.   RESOURCES + LINKS Create your million dollar menu - get the masterclass!   Book a Strategy Call with us HERE   FOLLOW Heather: @heatherterveen Website: heatherterveen.com  

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Florida. In this conversation, Kris shares her journey and insights into continually growing her business while growing herself as the leader. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Kris? You can find her online at her website (https://dejayoumedical.com/) or connect with her on Instagram @injectorkris ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word SECRET on Instagram @heatherterveen.

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa Advantage advisor coach, Lori Wimmer. Lori is a human resources and team building expert who has been in the industry for almost 20 years. In this episode, Lori and I chat about simple steps to building a revenue-generating team for your business. How do you confidently invest in your staff and team so that you're not just increasing the expenses in your business? How do you fix a team that isn't properly representing the culture of your business. Lori and I chat about this and so much more in this episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ Looking to connect with Lori? You can find her online at her website (https://simplifiedhrco.com/) or email her directly at [email protected]. ✔️ If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're going to love this honest conversation with Andrea! Enjoy! MENTIONED IN THIS EPISODE: ✔️ To connect and learn more about Andrea: https://andreamarieestheticstx.com/ ✔️If you're interested in learning more about how we can help you start getting weekly premium package sales in your med spa or aesthetic practice DM us the word ADVANTAGE on Instagram @heatherterveen.

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly start selling out BIG ticket packages ($6-$7K+) without blinking an eye. It's not what you think. Tune in to find out. MENTIONED IN THIS EPISODE: I'm hosting a private training "How to 3x Your Revenue This Month." If you're interested in joining me live DM me the word "premium" over @heatherterveen on Instagram. We will send you Zoom registration details.

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply 

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is “speed.” Not hustling harder. Not lacking intentionality. Speed to me is when I look at our growth in 2024, how we can deliver more things, finish more projects, and help more people in 2024? Ready to learn how this word is going to give my clients EPIC results? Keep listening to learn more. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply. ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we're a fit for working together. I invite you to apply to work with us over at heatherterveen.com/apply.