Differentiating Your Aesthetic Practice

In today’s episode, we focus on putting a modern spin on an “Old School Marketing” tactic. When it comes to proactive marketing, many practices focus all of their energy and recourses on modern marketing, which is good for the most part, but also has it’s downfalls. The downfall is that it makes it harder to differentiate yourself from your competition. My emphasis today is on revitalizing an older, more traditional form of marketing and doubling down on it. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In today’s episode, we focus on reshaping our perspective when it comes to budgeting for your practice software. It’s important to take into consideration how much you’re paying your average employee and compare that to how much you’re allotting each month for your various software programs to manage and run your business smoothly. Let’s say you paid your average employee $20/hr, which equates to about $3,200/month, which is about $40k/year. What if you allotted this same $3,200/month for software programs that will do everything from managing your photos and sending text reminders to your patients for their upcoming treatments to providing patient rewards and being able to morph their images?This is our focused topic in today’s episode!Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

What would happen if you consistently provided every patient with an experience that was “better than advertised”? This is the key ingredient to getting your patients to proactively, authentically and organically share their experience via social media, reviews and with friends and family without you ever needing to ask, incentivize or remind them to!Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In today’s episode we place a focus on starting your practice off with the most effective digital components. The goal is to learn from other Aesthetic Practices in regards to what they wish they would have done if they were starting over, as well as having systems in place that will help your practice run smoothly from the time your very first patient walks through your door. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In the Aesthetic Industry, long term patient retention is achieved by pairing a Treatment Plan with a Practice Rewards Program. In this episode, I explain the benefits of pairing these two important elements together and describe the value of what’s achieved for the practice and the patient. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In this episode, I pay homage to the company that raised me throughout my 20’s and into the professional that I am today. TouchMD is not only the most innovative and cutting edge company in aesthetics, but just as much, one of the best companies to work with and work for. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

Did you know that 69% of Patients want to see at least 11 before and after outcomes to confidently choose a procedure? In this episode, I focus on key aspects in getting patients to consent to using their before and after photos. Whether you’re just starting an aesthetic practice, or have been in practice for over a decade, you’ll find tips and tricks to help you build a never ending supply of before and after galleries that you’ll be able to share with patients in the office, online and via all of the various social media channels. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In this episode, I discuss various ways to modernize and differentiate your practice. I go over everything from using technology to providing a unique experience once a patient enters the doors of your practice. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In this episode I share a simple concept that will propel your practice into being cutting edge over the next decade and beyond. Capturing before and after videos in an aesthetic consultation is essential in providing the very best patient experience. Millennials and Gen Z are so adept to videography, especially when it comes to the platforms that we all live on in our daily lives. Videos are becoming more and more relevant by the day, especially on Instagram and Tik Tok. The social media algorithms favor videos over images, which is another reason to capture and compare videos over images. Videos allow you to compare and contrast a patient’s before and after result so much better because it’s dynamic in it’s ability to pause at any given moment. It also provides the ability to view natural movement and expressions. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry! 

In this episode, I highlight the importance of creating content for both men and women. This content includes before and after galleries, videos and testimonials for every product, procedure and service that you offer in your practice. By doing so, you ensure that every patient has access to content that’s relevant and unique. Members Only Processing is a subscription-based payment company that has changed the game for the industry by offering wholesale credit card rates, all for a flat monthly subscription fee.  Email your last 2 months of statements to [email protected] to receive a free quote!Members Only Processing The most honest and transparent credit card processing company in the aesthetic industry!