S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike

E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you can build a thriving e-commerce business without burning through cash. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising for mobile-first users, Rebeca’s insights will change how you approach website design and customer journeys. Tune in for practical, data-driven tips to create a seamless user experience that keeps visitors coming back Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes.Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on high traffic or A/B testing. In this episode of That Analytics Podcast, he shares his best insights on how to optimise your website, even if you don’t have a flood of visitors. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggling to see real results from your networking efforts? You’re not alone. In this episode, marketing strategist Kam Chauhan reveals how she transformed networking from a time-consuming guessing game into a measurable, results-driven strategy. Learn how to set clear goals, track your efforts, and turn connections into real business growth.We’ll break down Kam’s actionable techniques—from measuring ROI to building long-term relationships—so you can make smarter networking decisions. Whether you're new to networking or looking to refine your approach, this episode will help you make every interaction count Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

LinkedIn is no longer just a professional networking site—it’s a thriving platform for businesses to build connections and grow. In this episode, LinkedIn expert Louise Brogan shares her journey from software engineer to social media strategist and reveals the secrets to making LinkedIn work for small businesses. Discover why video marketing is a game-changer on LinkedIn and how her COPE method (Create Once, Publish Everywhere) helps busy entrepreneurs maximise their content with minimal effort.Louise also breaks down the essential metrics you need to measure success, from impressions to lead sources, and offers practical tips for creating a LinkedIn strategy that actually works. Whether you're just starting out or looking to take your profile to the next level, this episode will leave you with actionable insights to build trust, grow your network, and turn LinkedIn into a key driver of your business success. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way.In this episode of That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the metrics that matter, and features that can elevate your email marketing strategy. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to That Analytics Show, the podcast that helps you turn your marketing data into clear, actionable insights. Hosted by Amanda, an analytics expert passionate about demystifying data, this 8-episode series is packed with practical tips and real-world examples.Each week, Amanda chats with experts on topics like LinkedIn, email marketing, networking, conversion rate optimisation, and Google Analytics 4. Together, they uncover the best ways to measure success and make smarter marketing decisions.Whether you’re a solopreneur, small business marketer, boutique agency, or just looking to improve your marketing ROI, this podcast will leave you with strategies you can apply right away.Tune in for actionable advice, surprising discoveries, and a bit of fun. Subscribe now to That Analytics Show on your favourite podcast platform, and start making sense of your data.EZ2nrmsOY3rNJeMvklJI Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.