The art of persuasive storytelling | Kelly D. Parker

Each Sunday, TED shares an episode we think you'll love, handpicked for you… by us. Today: an episode from WorkLife with Adam Grant, the podcast that explores the science of making work not suck. Is “do what you love” terrible advice? Adam investigates why taking the job that will make you happiest is not as helpful as looking for the one where you’ll learn the most.  Find the transcript at go.ted.com/worklifepassion

Louise Mabulo grew up on seemingly strange farming tips from her parents and grandparents — like planting crops during a full moon or burying a rock beneath them. Now a farmer and climate activist herself, she sees how these practical nuggets of wisdom actually have scientific merit. Learn how she's merging traditional knowledge with modern science to help farmers (and the world) adapt to a changing climate.

Too often, employees are unmotivated and unhappy, with no real incentive to invest much of anything into their place of work. Investment expert Pete Stavros thinks there's a better way, and he's on a mission to rethink corporate structures to expand who benefits from a thriving company. Sharing personal stories of his own journey along with the profound impact doing this work effectively can have, this moving talk provides a blueprint for changing the narrative — and outlook — for millions of workers worldwide.

Uncontrolled fire threatens nature — but the right kind of fire can maintain the health and balance of the land, says fire management expert Oral McGuire. As a leader in the Nyungar community of southwestern Australia and a former firefighter, he connects traditional wisdom with modern techniques to wield fire in a way that promotes biodiversity and heals the spirit of the land at the same time.

Welcome to the "Auntieverse" — a surreal tribute to "auntie culture" by artist Niceaunties, inspired by the spirit of the women who care for each other and their families. From sushi-bedecked cars with legs to hot tub baths full of ramen, Niceaunties shares a visual feast that fuses AI and imagination and celebrates the eccentric, vibrant world of aunties with reverence and awe.

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

When it comes to artificial intelligence, what are we actually creating? Even those closest to its development are struggling to describe exactly where things are headed, says Microsoft AI CEO Mustafa Suleyman, one of the primary architects of the AI models many of us use today. He offers an honest and compelling new vision for the future of AI, proposing an unignorable metaphor — a new digital species — to focus attention on this extraordinary moment. (Followed by a Q&A with head of TED Chris Anderson)

Each Sunday, TED shares an episode of another podcast we think you'll love, handpicked for you… by us. Today: an episode from Fixable, TED's business call-in advice show hosted by leadership experts Anne Morriss and Frances Frei. Multiple deadly crashes, a door flying off mid-flight, a CEO forced to step down Boeing has had more than a few disasters. And in case anyone at Boeing is listening, Anne and Frances have some advice to offer for our first ever "Unsolicited Advice" episode. How can a company redeem itself after so many appalling headlines? Where does the leadership team go from here? Listen for valuable takeaways anyone can learn from on taking "radical responsibility" for an organization's performance.  What problems are you dealing with at work right now? Text 234-FIXABLE or email [email protected] to be featured on the show. Transcripts for Fixable are available at go.ted.com/fixabletranscripts

Can cannabis actually treat insomnia? It's complicated, says sleep physiologist Jen Walsh. While the plant has been used across time and cultures, there's been little scientific research on how it impacts sleep disorders like insomnia. That's precisely where she and her team come in. Learn about the world's first study into the potential of medicinal cannabis as a safe, accessible treatment to help us all rest easy.

The convergence of AI and robotics will unlock a wonderful new world of possibilities in everyday life, says robotics and AI pioneer Daniela Rus. Diving into the way machines think, she reveals how "liquid networks" — a revolutionary class of AI that mimics the neural processes of simple organisms — could help intelligent machines process information more efficiently and give rise to "physical intelligence" that will enable AI to operate beyond digital confines and engage dynamically in the real world.