Breaking up with mockups: Filip Skrzesinski on Subframe's real-time design with code

This episode of AI Product Builders is a must-listen. I’m joined by Ovetta Sampson, founder of Right AI and one of the sharpest minds in the AI and design space. With a career that spans leadership roles at Google, Capital One, and IDEO, Ovetta brings a powerful, context-driven lens to the hype around generative AI.We get into:* Why she left Google to build Right AI* The risks no one’s talking about in AI product development* What MoviePass, the Black Death, and Silicon Valley have in common* The real environmental and economic costs of running LLMs* What design leaders need to unlearn now* Her “Mindful AI” framework for building responsible, people-first experiences* Why systems thinking beats wireframes, and what it really takes to design for the future Ovetta breaks it all the way down, history, economics, tech, and the human cost of innovation. This one’s part philosophy lesson, part design critique, part wake-up call.Timestamps02:09 Origins of Ovetta's company Right AI05:15 Moving fast and breaking things...again10:20 The risks of funding with no business models18:56 Enviornmental sustainability30:18 Principles of building a responsible experience34:01 What's top of mind for design leaders?43:24 ClosingMentions* Right AI* LinkedIn - Follow her on LinkedIn for hot takes and sharp truths* The Philosopher’s Zone (Podcast) – She references a philosophy podcast about the Dark Ages* Gutenberg & the Printing Press – Used as a metaphor for today’s AI hype* MoviePass – Referenced extensively as an analogy for unsustainable business models* Black Death / Plague – Referenced in historical parallel to today's societal resetFollow Harrison Wheeler and Technically Speaking* Newsletter* LinkedIn* YouTubeTechnically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

I’m joined by the imaginative Kyle Zantos, a Seattle-based designer, builder, and musician with over a decade of experience across UX, product, and brand. Kyle’s worked at startups and consultancies, but lately he’s been diving into AI through deeply personal, playful projects that blend creativity, tooling, and experimentation.We get into:* Why he shifted from music to design, and now from design to building AI tools* How he used AI to build a Figma plugin without any coding background* The tools in his AI stack and how he actually uses them (Claude, Cursor, Lovable, Vercel, and more)* What MCPs are and how they help Claude "remember" his context across chats* Why rapid prototyping now beats hours in Figma* His framework of “Software as a Gift,” building custom apps just for friends* A look at the Jeopardy-inspired app he built for his trivia-loving best friendKyle brings curiosity, technical scrappiness, and real heart to everything he builds. Whether you’re a designer figuring out how to start with AI or just looking to rekindle some joy in your craft, this one’s for you.Timestamps00:00 Introduction02:07 Kyle's musical interests and background06:41 Kyle's journey into "vibe coding"13:02 From an early course to building som ething functional20:59 Leveraging MCPs to build smarter26:26 Software as a gift36:49 Where AI has influenced Kyle's design process38:59 How can design org incentivize to close the skills gap41:29 How to get started with AI43:15 ClosingFollow Kyle* Website: https://kylezantos.com* Twitter: https://twitter.com/kylezantos* LinkedIn:https://www.linkedin.com/in/kylezantosMentions* Jeopardy practice game — Kyle launched (in time for this release)* Claude (by Anthropic) — AI assistant used throughout Kyle's workflow* Cursor — AI-first code editor forked from VS Code* Lovable — No-code AI app builder Kyle uses for software-as-gift experiments* Vercel — Deployment platform for full-stack apps* SuperWhisper — Voice-to-text transcription tool* Ammaar Reshi — Design leader at DeepMind; inspired Kyle's early AI buildsFollow Harrison Wheeler and Technically Speaking* Newsletter* LinkedIn* YouTubeTechnically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

In this episode of AI Product Builders, I sit down with Jay Demetillo, design lead at Canva, to talk about what it means to design spreadsheet experiences for the future. Jay has worked all over the world—from Grab in Southeast Asia to leading the design of AI features inside Canva Sheets. Now based in Australia, he shares what it took to reimagine a legacy product, modernize complex workflows, and bring AI in as a meaningful co-pilot, not just a gimmick.We get into:* The drag-and-drop design challenge no existing tool could solve and how he had to rely on his ingenuity* Prototyping high-fidelity interactions with ProtoPie to shape engineering scoping* Why working across time zones requires clarity, collaboration, and great prototypes* How Canva Sheets makes data visualization, formulas, and mobile editing easier for everyday users* The principles behind Canva’s “magic” AI features like Magic Insights and Magic Formulas* Jay’s own side project: an article tracker app built with AI* What working with AI taught him about the limits of solo buildingThis episode isn’t about slapping AI on a product. It’s about thoughtful design, real teamwork, and pushing past the hype to deliver something users actually need.Mentions* Canva Sheets: Jay’s current product focus* ProtoPie: Interactive prototyping tool used for high-fidelity handoff* Claude: Used for early AI prototyping* Cursor: IDE for building with AI* Jay Demetillo on LinkedIn: Follow his updates and perspectivesFollow Harrison Wheeler and Technically Speaking* Newsletter* LinkedIn* YouTubeTechnically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

In this episode of Technically Speaking: AI Builders, I sit down with Filip Skrzesinski, co-founder of Subframe, the UI design tool built for the AI era.Subframe isn’t just another no-code platform or AI playground. It’s a visual way to build production-ready software, allowing designers and non-technical teammates to collaborate directly with engineers using code-native components, real-time prototyping, and AI-assisted workflows. Filip calls it “design with code.”We unpack what it really means to bridge the gap between design and development, the philosophical shift away from static mockups, and how Subframe puts creative control back into the hands of full product teams. We also get into:* Why designers should think more like engineers (and vice versa)* How AI becomes a co-creator, not a replacement* What makes a good design system “trainable” for AI* Why stress-testing components in Subframe feels like building your own mini design tool* What it looks like when prototyping and production mergeIf you’re a designer, builder, or curious product leader navigating the messy middle of AI and UI, this episode offers practical insights, creative inspiration, and a glimpse into the future of design tools.Learn more at subframe.comTimestamps00:00 Filip Skrzesinski x Harrison Wheeler: AI Product Builders Series00:25 Introduction02:56 Where Subframe sits in the product development process06:02 The origin story10:39 The ideal customer profile21:13 What makes Subframe stand out?27:11 Where a designers job starts30:15 Examples of how people are using the platform34:51 How to get started within minutes37:26 How organizations can embrace40:18 Closing and whats nextMentions* Subframe.com — Official website* Filip Skrzesinski on LinkedInFollow Harrison Wheeler and Technically Speaking* Newsletter* LinkedIn* YouTubeTechnically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

In this episode of AI Product Builders, I sit down with designer, illustrator, and founder of Lummi AI, Pablo Stanley. From launching open-source illustration libraries to experimenting with AI-powered image generation, Pablo has always been pushing the edge of creativity and technology. He shares the unexpected origins of Lummi.ai, what went wrong (and what went right) while building AI-powered experiences, and how taste, team morale, and iteration played a major role in finding product-market fit.We get into:* The hilarious and humbling journey of building AI-generated imagery* Why good taste and team joy matter more than ever* The pivot moment that saved Lummi.ai* The surprising power of curating AI outputs* Why code isn’t the hard part, and how AI is leveling the playing field* His take on vibe coding, open-source design, and why now is the moment to buildThis episode is a reminder that creativity, clarity, and a sense of humor are some of our best tools.Mentions* Lummi AI – Pablo’s AI-powered image generation platform* Blush – His earlier open-source illustration tool* Another Design Newsletter – Pablo’s newsletter with comics and commentary* Another Design Newsletter* Pablo Stanley on LinkedIn and TwitterFollow Harrison Wheeler and Technically Speaking* Newsletter* LinkedIn* YouTubeTechnically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized 1:1 coaching to help you thrive in your role. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

I’ve been quietly cooking up a limited-run podcast: AI Product Builders.This isn’t another AI hype machine. I’m sitting down with designers and builders who are actually shipping real work. We're digging into:* Real talk on integrating AI into existing products and worklflows* Play-by-play stories of launching net-new experiences (minus the vaporware)* Honest takes on ethics, personalization, and what “future-of-work” really means for design teams.Meet the line-up:* Ovetta Sampson — Owner, Right AI: guiding SMBs through safe ML/AI adoption.* Pablo Stanley — Founder, Lummi.ai: a fresh library of AI-generated imagery.* Filip Skrzesinski — Co-Founder, Subframe: the UI design tool for the AI era.* Jason Demetillo — Lead Designer, Canva Sheets: helping the creative workforce closer to getting things done more efficiently and effectively.* Kyle Zantos — AI design consultant helping teams ship with emerging no-code aka "vibe-coding" tools.The series drops Monday, May 5th.You can follow on LinkedIn and subscribe to Technically Speaking on Substack to get access as soon as it’s available. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

Arlan is a trailblazer in the venture capital world, focusing on helping underrepresented founders. She has a deep passion for both the business and personal aspects of her work, and she's here to share her incredible journey and insights with us.Summary In our conversation, Arlan opens up about her love for "General Hospital" and how her personal challenges, including overcoming homelessness and addiction, have shaped her mission in venture capital. She also dives into her latest book, "Your First Million," providing practical advice for aspiring entrepreneurs.Key Takeaways* Arlan is dedicated to diversifying the entrepreneurial world by supporting founders who often get overlooked.* Her book, "Your First Million," is a must-read for entrepreneurs, packed with strategies on navigating the business landscape.* Arlan's story is a powerful reminder that personal struggles can fuel a mission to create positive change.* For entrepreneurs, it's vital to have a clear vision that aims to benefit more than just oneself.* Preparation and self-funding are crucial steps before seeking external investment.Let's dive into the details of our chat and learn more from Arlan's experiences and wisdom.Notable Quotes* "I only do what I want to do. I figured out those boundaries, so don't feel sorry for me."* "It's the fact that I can still bounce back."* "There's no question here. And again, it goes back to who else is it affecting if it plays out?"* "We have so much agency of our own lives. And it's hard for me... but because of the way that I built Backstage and because of the things I've been through, I know firsthand how much of our own power we have."Resources* Arlan Hamilton's Book: "Your First Million"* Arlan Hamilton’s Podcast: "Your First Million"* Event Mention: Your First Million Live in LA, April 9-12 yourfirstmillionlive.comArlan Hamilton's journey is a testament to the boundless potential within each entrepreneur, serving as a beacon for those striving to carve their own paths in business and beyond. Don't miss out on the full breadth of wisdom shared in this episode—listen now and be part of the conversation that's shaping the future of innovation and inclusivity. Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

Krislam Chin, a designer and educator based in West LA, shares her journey in the design industry and her passion for teaching. She discusses the importance of travel for creative individuals and the need for designers to experience the world. Her studio, Hello World Studio, aims to provide opportunities for emerging designers. She emphasizes the importance of not defining success based on external factors and encourages emerging designers always to acknowledge opportunities.Key Takeaways:Learn the importance of travel for creative individuals to gain new perspectives and experiencesUnderstand why designers should have the experience to stay relevant in the industryDiscover how her studio, Hello World Studio, aims to provide opportunities for emerging designersExplain the responsibility of Millennials to prepare the field for future design workforce and what we all can learn from Gen ZFind out Krislam’s success tips for emerging designersQuotes:"If you stay in one place for too long, you just need to see different things, be with other people." - Krislam Chin"Success is what you determine what success is." - Krislam Chin"Never let the world define what success looks like to you." - Krislam ChinTimestamps:(02:27) Introduction to Krislam Chin, how she met Harrison, and the benefits of traveling to creative individuals(04:53) How she achieved her ultimate dream of being submerged in education as a student, educator, and studio owner(07:04) The interplay between teaching and being a student running a studio and the importance of providing experience for emerging designers(10:41) Acknowledging the challenges and responsibilities of students, making dreams come true for emerging designers and companies through Hello World Studio, and her motivation to move to Downtown LA(15:25) What we can learn from Gen Z, reflecting on the stress and toxic culture in design, and the responsibility of Millennials to prepare the field for future design workforce(24:48) From What If to Why Not: Success Tips for Emerging Designers (31:01) Why the individual, not external factors, define success(34:12) How she radically accepted herself as a fun teacher using rubber duckies(37:44) How to get in touch with Krislam and collaboration with small businesses(38:48) Her appreciation for the podcast and community-building effortsAbout The Guest:Krislam Chin is a designer and educator based in West LA. With a passion for teaching, she has pursued a career in graphic design and recently launched Hello World Studio. She is dedicated to providing opportunities for emerging designers and helping them gain the experience they need to succeed in the industry.Connect with Krislam Chin:WebsiteHello World StudioLinkedIn Referenced Links:Michael DahmsTwo Backpacks BookWhat's Next:Please leave us a rating and a review on Apple... Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

We will be diving into the fascinating story of the rise and fall of InVision. In this episode, join host Harrison Wheeler and special guest Jay Demetillo as they take you on a journey through the history of InVision and discuss the impact it had on the design industry. They explore the evolution of design tools, from the days of Photoshop and Dreamweaver to the emergence of Sketch and the game-changing introduction of InVision. Join us as we reminisce about the challenges designers faced, the joy of collaborative work, and the race to stay ahead in a rapidly evolving design tool landscape. About The Guest(s):Jay Demetillo is a design practitioner with extensive experience in the industry. He has traveled the world giving talks on design and has a deep understanding of the importance of inclusive design and bringing value to design through business.Key Takeaways:InVision was a disruptive design tool that gained popularity in 2014-2015 with its cloud-based sharing and commenting features.InVision failed to keep up with competitors like Sketch and Figma due to a lack of updates and communication.Invision's collaborative tool, Freehand tool was acquired by Miro in 2023.Invsion announced their termination of services by end of the 2024 calendar year. Show notes:00:00 Introduction and Birthday Celebration00:29 The Rise and Fall of InVision02:04 The Evolution of Design Tools02:23 The Emergence of Collaborative Work02:51 Insights and Anecdotes03:52 Jay's World Tour and Talks06:39 The Rise and Fall of Envision: A Discussion10:10 The Challenges of Designing for Multiple Devices11:39 The Emergence of Sketch17:01 The Role of Zeppelin in the Design Process18:13 Discussing Envision's Early Days18:41 Introduction to Envision's Features20:22 The Impact on User Testing22:14 Marketing and Community Engagement24:30 Investment and Funding25:17 Product Updates and Innovations27:32 The Downfall of InVision Studio33:17 Reflecting on InVision's Missteps35:10 Final Thoughts on InVision's Journey Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe

Chris Do, a personal branding coach and host of The Futur podcast, discusses the importance of personal branding and standing out in a changing market. He emphasizes the need to show up authentically and express your unique perspective and the value of thought leadership and writing in building your personal brand. He also shares his experience with coaching and the benefits of investing in mentorship. He encourages listeners to start now and act toward their goals, reminding them that their future selves will thank them.Key Takeaways:Gain insight into Chris' fascination with luxury goods and brandsInvestigate AI's impact on design and explore alternative approachesIdentify his most notable 20-year career projectsUncover the essence of personal branding and authentic representationLeverage social media to enhance your personal brandDevelop an audience through engaging writingImplement a two-step product development approachUnderstand different learning styles and apply knowledge effectivelyOvercome development plateaus by applying learned skillsReceive his high-level advice: What he would do differently if he could travel back in timeQuotes:"People don't buy what you do, they buy why you do it." - Simon Sinek"Your CV are your qualifications, but what perspective do you bring? What about your cultural currency?" - Chris Do"Every decision you make has a consequence. Otherwise, there's no point to have a lens or perspective on this." - Chris Do"Develop in public, iterate as you go. Your audience is bought in, and you have great use case and feedback." - Chris Do"Start now. Your future self will thank you for it." - Chris DoTimestamps:(03:01) Introduction to Chris Do(04:17) Icebreaker: Why he's currently obsessed with luxury goods and brands(07:57) Icebreaker: How AI replaces designers and why it's essential to shift and explore options(08:54) Icebreaker: The 2 projects that stood out in his 20-year career(12:19) What it means to show up and brand yourself(15:01) How your social media presence can either make or break your personal brand(20:16) Building an audience through writing(22:46) Product development in 2 steps(25:41) The 2 types of learners, why it's essential to apply what you've learned, and how to navigate plateaus through development(29:41) What he would do if he could travel back in timeAbout The Guest:Chris Do is a personal branding coach, renowned designer, and the host of the successful podcast The FuWhat'sth Chris Do. He is also the CEO and Founder of The Futur, a platform providing creative professionals education and resources. With over 20 years of experience in the industry, he has worked on various projects, including music videos and 360 campaigns. He is passionate about helping individuals and businesses build their personal brands and achieve success in their creative endeavors.Connect with Chris Do:WebsiteLinkedInInstagramTwitterPodcastReferenced Links: Get full access to Technically Speaking at technicallyspeakinghw.substack.com/subscribe